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"We design eyewear that celebrates the glorious diversity of faces and the uniqueness of individuals. The glasses we make are suggestive sparks that fly from our imagination. It is you who completes these thoughts and brings the dreams of l.a.Eyeworks into being."-- Barbara McReynolds & Gai Gherardi
Gallop into Glamor with HORSE SHOE: a sophisticated upsweep infused with modern color.
SEE WHAT'S NEW IN L.A.EYEWORKS
FEATURED FRAME: BIRDY
AUTO PORTRAITBy ESRA ROTTHOFF
Original, often iconoclastic, and always invigorating, eyeglasses designed by l.a.Eyeworks are immediately recognized for their bold shapes, imaginative handling of materials, and expressive use of color. Working from deep intuition, McReynolds and Gherardi begin each of their limited-edition designs with a hand-drawn sketch, the first step on a path of meticulous production where the finest materials are shaped by a combination of technology and hand-finished crafting. Every aspect of an eyeglass frame's shaping and construction has at one time or another been re-thought and re-invented as part of the designers' restless imaginations. The result is an expanding legacy of glasses that balances innovation with wearability, walking a fine line between optical tradition and a redefining expression of the "now." Although l.a.Eyeworks have graced the faces of celebrities, performers, artists, and athletes, the deeper intention is for you to find a frame that conforms to no fashion sensibility but your own.
In addition to groundbreaking eyewear designs, l.a.Eyeworks has made an indelible stamp on the look and language of what an eyewear company can be. From streamlined architectural spaces to the cases that protect the frames, no detail is left untouched as a subject for creative investigation. Retail store windows, for example, are a messaging platform to invoke conversations about vision, culture, social equality, freedom of expression, and sometimes, the power of a really good pun. An abiding love for artists has been the genesis for an ongoing series of in-store exhibitions, event programming, and commissioned works, including a series of artist-designed cleaning cloths. Since 1981, the brand's signature portrait ad campaign, photographed by Greg Gorman, has featured an eclectic mix of more than 200 high-profile celebrities and lesser-known cultural provocateurs in an ever-evolving series of stunning black-and-white images, anchored by the legendary tagline, A face is like a work of art. It deserves a great frame.
"We design eyewear to celebrate the diversity of faces and the uniqueness of individuals. The glasses we make are sparks of our imagination. You complete these thoughts and bring the dreams of l.a.Eyeworks into being."-- Barbara McReynolds & Gai Gherardi
l.a.Eyeworks frames are designed in Los Angeles by the co-founders and co-owners of the company, Barbara McReynolds and Gai Gherardi. Collections are produced in limited edition quantities, which allows us to make more creative shapes with imaginative colors and innovative surface treatments. Because McReynolds and Gherardi were both seasoned opticians before they began designing eyewear, l.a.Eyeworks frames demonstrate great understanding of facial proportions and the principles of making a comfortably fitting frame that can accommodate a wide range of prescriptions. l.a.Eyeworks glasses are made of fine acetate and metal materials. The frames are manufactured in artisanal factories in Italy and Japan that combine the use of advanced technology (e.g., computer-aided sculpting ) with the warmth and finesse of hand-finishing. It's worth noting that even the color of temple tips are hand-chosen to complement the custom colors of our metal frames. New collections are introduced in the fall and spring of every year, with occasional smaller mid-season introductions. To be notified of new frame offerings, please sign up to receive our newsletter here.
Material: Acetate Measurements: 50-20-130
FRAME: DATE SHAKE
7407 MELROSE AVE.LOS ANGELES, CA 90046 tel: 323 653 8255fax: 323 653 8176email Hours of operation:Monday - Saturday: 11am - 7pmClosed on Sunday
Gallop into glamour with HORSE SHOE: a sophisticated upsweep infused with layers of modern color.
A rectangular riff on the timeless double-bar bridge design, the patterns and layered colors of UDO strike a note of masculine mystery.
Material: Acetate Measurements: 46-22-145
Face: Paul Reubens. Frame: Beat. Photographer: Greg Gorman. 1983, l.a.Eyeworks.
No matter how you slice it, MAN CAKE boasts an air of masculine mystique with streamline shaping and adventure-ready color.
MR. SANGER is a thoughtful combination of cool, modern color and refined shaping . . . a little bit brainy, perhaps, but never boring!
Raise the BAR . . . by wearing it. Schoolboy smooth meets motorsport cool with a double-bar bridge and bold, colorful finishes.
Material: Acetate Measurements: 52-19-145
Invigorating colors and original patterns infuse the enduring appeal of TWILL's sleek, rectangular shaping with a modern sensibility.
Material: Acetate Measurements: 42-22-140
Material: Stainless Steel Measurements: 50-21-130
Material: Titanium Measurements: 49-21-140
A finely built two-in-one, TWO BY FOUR combines a classically shaped ophthalmic chassis with an integrated flip-up sun clip.
This could be your strong suit: GOTTLIEB blends a timeless urban vibe with a hip palette of handsome, distinctive color.
Hitch a ride! JUMP SEAT: multi-level sculpting creates a glossy aerodynamic brow complemented by generous refined loops in a matte finish.
Gallop into glamour with HORSE SHOE: a sophisticated upsweep infused with layers of modern color.
Polygons gone wild! DATE SHAKE is a bold pentagonal signature and a showy platform for dazzling colors.
Material: Acetate Measurements: 55-20-145 Lens: CR39 with UVA/UVB Protection
Material: Acetate Measurements: 51-20-140 Lens: CR39 with UVA/UVB Protection
Re:structuring. CORTADO features a sophisticated framework of eye-catching acetates mounted on custom-colored titanium armatures.
Sturdy and comfy, JIB has a casual vibe with something extra on deck: original colors and multiple finishes that make for smooth sailing.
Each "Blink" bow tie is handcrafted for l.a.Eyeworks by the friendly Canadians at Cursor & Thread, bespoke tie-makers to the timelessly cool.
Layers of pattern and color are precisely sculpted to give ARDEN its compelling shape and glamorous angling in multiple dimensions.
Make some noise with FOGHORN. Spicy or cool, finely crafted acetate overlays spark colorful relationships with stainless steel armatures.
Swim against the mainstream in the playful, spacious AHI. Glamorous, swooping curves and smart shaping accent a stunning school of colors.
CALLOWAY combines a refined sensibility with smart, modern color options. Temple arms in rich patterns and tones complement the total design.
With custom embellishments bubbling on its brow, SUMINSKI charms with comfortable scale, charismatic color, and a splash of whimsy.
The ''Surprise... you're pregnant!'' glasses are a limited edition artist's multiple by Emily Roysdon in collaboration with l.a.Eyeworks. Available exclusively online.
SOAPBOX features standup shaping, sturdy construction, and a swarthy selection of svelte textures and plush patterns.
Adorn your shell with something swell! Hundreds of l.a.Eyeworks brand sunglasses at dashing discounts of 30% - 70% off! Thursday, January 24th (11 - 7) Friday, January 25th (11 - 7) Saturday, January 26th (11 - 7) BEVERLY LOCATION ONLY 7386 Beverly Blvd. Los Angeles, CA 90036 323 931 7795 Bonus! 20% off prescription and sun lenses from January 28th to February 2nd for all sale-purchased frames. *Sunglass Sale prices and inventory are available in-store only January 24-26, 2019.
PRIMA's pronounced shaping and gentle curve to the brow create the perfect platform for energizing colors and patterns.
DUBLIN is an inimitable l.a.Eyeworks statement with bold pairings of patterns, opacities, and colors on a chunky graphic framework.
Classical shaping meets modern, invigorating color in TEAGARDEN's appealing unisex design, rendered in vibrant, lightweight HD acetate.
Geek chic in overdrive! A keyhole bridge and rivets give CYD its retro vibe, while the scale and materials are fully in the moment.
A voluptuous butterfly in dynamic colors, MEL can strike many moods from vintage vixen to cool executive to modern fashion soldier.
Glamorous, sophisticated, and a little cheeky, LOU is an irresistible sunglass with streetwear smarts and a runway pedigree.
The ''TWO BLUES'' BOSCO is a limited edition color to support Fashion Targets Breast Cancer, part of a collaborative capsule collection by 10 of the Eyewear Designers of the Council of Fashion Designers of America (edCFDA).
With a wink to the cat eye, FERRIS transforms the notion with bespoke lens inserts that create dynamic interplays of color and pattern.
Geometric glamour! FADO combines dazzling color choices with a chic pentagonal silhouette and brow accent made in finely crafted titanium
Uncensored Vision photographed by Greg Gorman. Frame: SKY KING
ARTIST DESIGNED CLEANING CLOTHS
Face: Andy Warhol. Frame: L.A.X. Photographer: Greg Gorman. 1985, l.a.Eyeworks.
PEACE BE WITH VIEW
AUTO PORTRAITBY ESRA ROTTHOFF
Fiction by l.a.Eyeworks is a colorful and expressive companion collection to our namesake family of eyewear. Designed by Barbara McReynolds and Gai Gherardi, frames in the Fiction by l.a.Eyeworks collection roam freely among material explorations and sensational chromatic expressions, opening the margins for any individual to "write their own story." Fiction by l.a.Eyeworks frames are manufactured in China at premium factories in short-run quantities that allow for variety, flair, and quality for a smaller investment.
Material: Acetate Measurements: 44-21-145
7386 BEVERLY BLVD.LOS ANGELES, CA 90036 tel: 323 931 7795fax: 323 931 7712email Hours of operation:Monday - Saturday: 11am - 7pmClosed on Sunday
They'll be climbing the walls when you show up in IVY, a gentle feline shape in captivating colors that entice . . . and wink!
Groomed for greatness: MIN PIN is a purebred classic with a sturdy build and tailored features for a look that is completely fetching.
Hit the heights with TWIN PEAK's lean and lofty brow, soaring with altitude and attitude.
Material: Acetate Measurements: 55-20-145
A minimal rectangle with an executive background, TACHO is charged with almost impulsive color to make modern impressions.
Sweet as honey, TUPELO is a charmer with an elegant metal frame front and slender temple arms in lavish colors. Delicate and unforgettable.
Material: AcetateMeasurements: 52-17-137
Material: Acetate Measurements: 44-22-140
Get crackin'! CHESTNUT delivers full frame flavor with a custom matte/glossy finish and a graphic mix of angles and curves.
Step right up, folks! Just in time for our 35th anniversary, we're cutting the ribbon to celebrate the grand opening of our brand new home on the world wide web. Browse the l.a.Eyeworks collections, peruse the news, know more about our story, and explore the wide world of our optical imagination.Whether you're on the go with a phone or tablet, or delving into all the new features on desktop, we'll be enhancing and expanding the site regularly. So check in often and stay as long you like. The doorway to Uncensored Visions is open 24 hours a day!
Material: Acetate Measurements: 53-16-137
Dive in! Custom-engraved patterning animates the generous looping silhouette and shimmering colors of POND.
Material: Stainless Steel Measurements: 45-21-145 Lens: CR39 with UVA/UVB Protection
Something to tweet about: BIRDY breaks free from the flock with unique geometry and a sensational display of multi-colored plumes.
Your face deserves a celebration! CARMEN'S BIRTHDAY gets the fiesta rolling in vibrant acetates accented with custom hand-painted scrolls.
With a unique and slender network of curves and angles, PIPE flatters the brow and energizes the eye with color, pattern, and originality.
Seemingly straightforward on first glance, HOYT is transformed by carefully calibrated milling that reveals layers of distinctive color.
If you're not scared of compliments, BOO may be your new signature frame, with an exaggerated browline and non-stop winning colors.
A modern rendering of one of l.a.Eyeworks most famous designs, BURBANK is a marvel of minimalist construction and eloquent geometry.
Each BLINK bow tie is handcrafted for l.a.Eyeworks by the friendly Canadians at Cursor & Thread, bespoke tie-makers to the timelessly cool. Available exclusively in our stores and online.
Ah, sweet round things! This DONUT is a marvel of color and craftsmanship in ultra-thin stainless steel with precision honed lens inserts.
Glamorous and slightly offbeat, WOODLAWN's silhouette vibrates with dazzling patterns that radiate an air of bohemian luxury.
BOSCO is a big satisfying bite, with ample scale, meticulous construction and appetizing satin finishes with contrasting lens inserts.
Geometric attraction! The hip inner circles and sharp outer edges of SHASTA make for a chic, graphic statement in bold, fashionable colors.
Tailored expressly for smaller faces, HOWSER 2 features a big burst of modern color choices in a classic unisex silhouette.
From shiny to matte, a suite of custom finishes enhances the timeless shaping of LOVEGOOD, crafted in sturdy, lightweight titanium
Uncensored Vision photographed by Josef Jasso. Frame: PALOMAR
Sharp, spacious, and smart, VENTURI reimagines the rectangle with modern color and an inventive combination of titanium and aluminum components.
Join us at these destinations as we travel the Wide World to unveil the optical treasures of the Spring 2019 l.a.Eyeworks collection. OPTI | Bold | SECO | MIDO | Copenhagen Specs | Vision Expo East Please contact your sales representative or our office to schedule an appointment that is convenient for you. us + canada (833) 393 9675 | firstname.lastname@example.org +33 (0) 4 50 40 7373 | email@example.com
Face: Frank Zappa. Frame: Hito. Grooming: Teddy Antolin. Styling: Vivian Turner. Photographer: Greg Gorman. 1987, l.a.Eyeworks.
AUTO PORTRAITBY ESRA ROTTHOFF
WHERE TO BUY
Typically, prices for l.a.Eyeworks frames begin at $350 (€265); prices for frames from the Fiction by l.a.Eyeworks collection begin at $225 (€170).
With an angled browline as unique as its name, PRUNELLA flatters the eye with dual brushed/glossy finishes and lush color.
FRAME: MA FRANK
For the bespoke folk, LOOKER defines itself with a finely tailored line and a boost of sartorial strength from a handsome family of colors.
Material: AcetateMeasurements: 50-18-137
Noble, matte-finish colors complement the fine line and sharp shaping of EDMUND. Temple arms in complementary colors complete the look.
Stunning craftsmanship distinguishes HOLSTER's finely honed matte and glossy edges, giving this lanky frame a luxurious angle.
Mugging for the cameras: Escamillo (Kyung Chun Kim) and Carmen (Franziska Rabl) wearing vintage l.a.Eyeworks Flying Wallendas and Fortuna sunglasses
Looking to make a statement? Come to PAPA FRANK, a classic overscaled shape that beams with saturated color in shiny and matte finishes.
Unique, unisex, and definitely not uniform, PINGO expands the frame frontier with an inviting shape and custom accents to spark the brow.
More than ever, it seems, peace is a concept that "bears" never-ending encouragement, as our two magnificent polar bears at the l.a.Eyeworks mothership on Melrose Avenue can attest.While we're on the subject, polar bears are an endangered species who are really struggling right now, and we're feeling it for them! Why not consider a gift to a wildlife protection fund as part of your holiday giving?
More than ever, it seems, peace is a concept that bears never-ending encouragement, as our two magnificent polar bears at the l.a.Eyeworks mothership on Melrose Avenue can attest.While we're on the subject, polar bears are an endangered species who are really struggling right now, and we're feeling it for them! Why not consider a gift to a wildlife protection fund as part of your holiday giving?
Unisex shaping, great color, and superb craftsmanship describe CAPPY's remarkable pairings of sculpted acetate overlays on stainless steel.
Precise craftsmanship of ultra-thin stainless steel on a refined scale gives DUTCHIE its unique air of modern sophistication and edginess.
For those on the prowl for uncommon eyewear, ALT makes a truly sizable statement with overscaled shaping and deep, saturated colors.
Circle it for emphasis! With captivating colors and bold, sculpted shaping, INNSKI is an outspoken statement of our flair for daring style.
Emblazoned with an l.a.Eyeworks frame design, the ''LOOPER'' is a lo-fi recording and sound looping device custom-made for us in a limited edition by Richard Upchurch. Available exclusively in our stores and online.
l.a.Eyeworks' iconic peace monocle is the perfect harmony of fashion and function. In a range of enticing colors, you're free to enlarge the small print ... and magnify the message.
SIR LADY combines sharp, witty edges and generous scale with color options that transform the mood from daring to determined to dazzling.
SELECTRIC's unisex design achieves a perfect balance of timeless shaping amplified by inspiring color.
With an elegant upsweep and charming color choices, HAYRIDE will take you on an easygoing but distinctive eyewear excursion.
With ultra-roomy proportions and classical elements, KIR is a delicious cocktail of dynamic color served in a statement-making silhouette.
Brilliant colors and striking patterns emphasize the unique angles and curvy, glamorous upsweep of BENDIX.
Lightweight HD acetate paired with our flair for distinctive color infuses the traditional shaping of SATCHEL with modern unisex appeal
Uncensored Vision photographed by Josef Jasso. Frame: PIKE
With distinctive geometric shaping, NIVEN features bespoke construction of precision-crafted acetate mounted on a titanium wire chassis.
THE VERDICT IS IN!JUSTICE IS JUST USSTANDING UP FOR EACH OTHERWITH RESPECT & LOVEMAY PEACE & HAPPINESSBE MAGNIFIED IN 219Barbara Gai Margo Rob and all the l.a.Eyeworkers
CITY by Molly Schiot
WHERE TO BUY
A small acetate and metal comgination frame.
l.a.Eyeworks has two namesake retail stores in Los Angeles: our original shop (affectionately known as the "Mothership") at 7407 Melrose Avenue and a second store (the "Flagship") at 7386 Beverly Boulevard. l.a.Eyeworks frames can also be found at fine retailers and independent opticians worldwide. Check our Where to Buy page for assistance, or, if you are unable to find a location close to you, please e-mail our Customer Service team at firstname.lastname@example.org for assistance. Please note that few retailers (l.a.Eyeworks stores in Los Angeles being the exception) will carry the entire collection or range of colors represented on our website. Many retailers will be happy to order an l.a.Eyeworks frame for your approval before you commit to purchase (an advance call to your destination is always advised!).
Face: John Waters. Frame: Como. Grooming: Sally Hershberger. Photographer: Greg Gorman. 1997, l.a.Eyeworks.
A hallmark of the l.a.Eyeworks design vocabulary, BODHI 2 is a timeless combination of minimalist shaping, construction, and tonality.
Carmen in a vintage Fortuna sunglass flanked by Mercedes wearing Gigantor (left) and Frasquita in a vintage Tarzana (right)
Giving the rectangular frame a modern makeover, DIPPER softens the corners and amps up the shape with incredible colors and patterns.
With roomy curves and ingenious angles, SOFTIE flatters in a captivating family of sparkling patterns and sporty solids.
A staple for any optical wardrobe, DUX combines a streamlined profile with generous scale and a sartorial spectrum of color.
VAN NESS dresses up the quintessential rectangular frame with handsome colors and dual brushed/glossy finishes for a truly artisanal feel.
Dazzling color selections complement WEXLER's unique silhouette, combining a rounded outer edge with an eye-flattering angled lens shape.
The solid unisex shape of SKIPJACK is complemented by meticulous construction in lightweight stainless steel and catchy color combinations.
Refined in scale and execution, QUILL combines chic color and patterns for a sophisticated look with a clever, modern edge.
Superbly crafted cutaways in the shaping of ORTEGA reveal our passion for irresistible color combinations that range from bold to lyrical
The classic, unisex design elements of MELTDOWN are energized with a compelling range of captivating patterns and impeccably cool color options.
Day With(out) Art | World AIDS Day On Saturday, December 1st, l.a.Eyeworks joins arts, community, and health organizations worldwide in its 29th annual observance of Day With(out) Art / World AIDS Day. Special initiatives are being presented at both namesake retail stores in Los Angeles, including a Playlist Project in which friends from the arts, entertainment, fashion and services communities are invited to suggest a musical selection to be played in the stores throughout the day. The song selections can be seen HERE or enjoyed as an audio playlist HERE. This year's group of more than 60 contributors includes actress Kirsten Vangsness (CBS' Criminal Minds), recording artist/producer Sam Sparro, renowned L.A. chef Jessica Koslow, MAC celebrity makeup artist Gregory Arlt, and architect Neil Denari, among many visual artists, educators and cultural leaders. Song selections are played randomly throughout the day, with classical works playing alongside disco standards, folk gems, and indie tracks, creating revealing contrasts and discoveries. Additionally, visitors are also offered red ribbons as part of The Ribbon Project, conceived by the Visual AIDS Artists Caucus in 1991. On the sidewalk in front of each store, a "votive station" is created where visitors and passersby could light incense as an act of remembrance and an expression of hope.
WEAR THEM OUT: WEXLER
We always encourage you to benefit from the lens knowledge, frame savvy, and styling expertise of a great optician, and to support independent businesses in your community. If you are unable to locate an l.a.Eyeworks frame locally, purchases can be made directly through our website (U.S. customers only), or through our retail stores via e-mail or phone.
WALK WITH L.A.EYEWORKS
Face: Jodie Foster. Frame: Chops. Hair: Victor Vidal for Cloutier, LA. Make-Up: Kara Yoshimoto for Celesting. Styling: Deborah Waknin for Celestine. Photographer: Greg Gorman. 1999, l.a.Eyeworks.
MEW's glamorous scale and sweet swoop of the browline draw attention to the eye, while alluring colors create moods from studied to showy.
Solid State! CORNWALL's modern brow and keyhole bridge are finely tailored in lush colors with contrasting finishes.
Wearing vintage Fortuna sunglasses, Carmen poses with a young admirer for a fan photo
KRUPA's strong but gentle brow is scaled for smaller faces in search of something upbeat and assured with a lightweight, graphic volume.
Let SKIPPER guide your way to great eyewear with handsome combinations of sculpted acetate overlays on metal in vigorous, earthy colors.
The bespoke pairing of acetate overlays on a shapely steel armature gives WEBER a broad unisex appeal and a unique optical signature.
Superbly crafted in durable, lightweight titanium, CALVINO features a sharp, tailored silhouette and fine finishes in cool, handsome colors.
Craving engraving? Bold incisions of high-contrast patterns infuse PALOMAR with an energetic air of graphic
Graphic, original and impactful, the gentle contours and angles of PANCHA form a spectacular stage for brilliant patterns and dramatic solids.
Our style search works in a number of ways. While browsing through our collections page, click the search icon and type in a style name, if you know it. You can also try using our color, shape, size or material filters to display different groups of styles to view when browsing on a desktop or laptop computer. Our on-line catalog contains models that are currently available to our retailers. If the frame you are looking for is not on our website, it may be an older style that is out of production and/or no longer available. Finally, if you have good descriptive information or a photograph(s) of the frame, we invite you to email us here and we will do our best to assist you.
Face: John Lydon. Frame: Bill. Hair & Make-Up: Howard Barr for Cloutier, LA. Photographer: Greg Gorman. 1989, l.a.Eyeworks.
The influential graphic design duo Huntley Muir, who've made many stunning visuals for l.a.Eyeworks, created the stage and costume designs for this production.
For the good life! With a thinner profile and roomy proportions, RILEY combines subtle shaping accents with fantastic color selections.
A tailored frame with a big presence, BLAKEY impresses with neat, articulated edges. Rendered in HD acetate for lightness and luminosity.
The smooth tailoring of MOUSE FOOT creates an amiable vibe, with thoughtful color selections that range from moody to magnetic.
Bold and stylish, LEO RUBBENS features custom engraving that adds engaging texture and an internal glow to the frame.
Go full circle! Evocative pairings of color add warmth and playfulness to BIG TIME's precise construction in ultra-thin stainless steel.
Equal parts feline, funky and forward, RAYON features a sweet graphic swoop in offbeat colors and extravagant patterns.
The meticulous sculpting of DOVER reveals imaginative color combinations that flatter the eye and face with unique elegance and verve
Custom-made perforations flutter across the brow of OCOTILLO, adding stylish flair to the dynamic colors that animate this nod to the butterfly silhouette.
In the November issue of 20/20 magazine, Gai Gherardi is the subject of a monthly spotlight called “Eye Said” that features a revealing look at the eyewear designers of the edCFDA. Click here to see the digital issue!
All l.a.Eyeworks frames are designed with flexibility in mind to accommodate both sun and corrective lenses. In our marketing campaigns and press images, you'll often see l.a.Eyeworks frames presented as sunglasses. Your local independent optician can advise you about the variety of lens treatments available for your frames.
Face: John Lee Hooker. Frame: Evans. Hair: Teddy Antolin. Make-Up: Eric Barnard for Cloutier, LA. Photographer: Greg Gorman. 1991, l.a.Eyeworks.
The scholar and the bohemian meet in RHODES, a hip combination of classical lines and contemporary color.
While air quality in Los Angeles has improved steadily since the '70s, the air of self-satisfaction in Hollywood is another matter . . . all the more reason to filter your own atmosphere with frames designed in the clear, sparkling imagination of l.a.Eyeworks.
Colorful pairings of acetate overlays on stainless steel armatures with unique finishes make KNOLL the most modern of cat-eye frames.
Let PORTER carry your eyewear style to the next level with a unique, eye-flattering shape, charming scale, and inspired color selections.
COYOTE transforms the classic notion of a unisex round frame with innovative shaping of the bridge and a score of compelling color choices.
With crisp, articulated shaping and precise construction, CORGI combines aluminum and titanium for a look that is both clean cut and edgy
A bespoke wave of perforations percolate along the browline of KLEIO, adding an effervescent mood to the expressive palette of this colorful upsweep.
To clean your frame, whether it is metal or plastic, a gentle rinse in water with a mild soap is fine for normal care. Dry your frames with a soft, non-abrasive cloth (for example, the microfiber cleaning cloth included with the purchase of your l.a.Eyeworks frame). We do not recommend cleaning your frames with solvent-based detergents such as window cleaning solutions. Protect your frames from extreme temperatures, such as leaving them in a car in summertime (even the glove box can get hot!), and store them in a protective case when not in use. To keep your frames in optimal adjustment, take them off with both hands. And if you have a tough cleaning job, or if your frame is sitting unevenly on your face, make a visit to your optician for advice and a tune-up.
Face: Zandra Rhodes. Frame: Carmen. Hair & Make-Up: Eric Barnard for Cloutier, LA. Stylist: Deborah Waknir. Photographer: Greg Gorman. 1989, l.a.Eyeworks.
Material: AcetateMeasurements: 49-20-140
Join us at these destinations as we travel the Wide World to bring you a new family of original designs for the Fall 2015 l.a.Eyeworks and Fiction collections.Niche | Hall of Frames | Vision Expo West | SILMOPlease contact your sales representative or our office to schedule an appointment that is convenient for you.us + canada (800) 348 3337 | email@example.com +33 (0) 4 50 40 7373 | firstname.lastname@example.org
Fantastic frames and sizzling sunglasses at staggering discounts of 20% - 80% off! Friday, October 26th • 10AM to 8PM Saturday, October 27th • 10AM to 8PM Sunday, October 28th • 11AM to 5PM Melrose Location Only! 7407 Melrose Avenue Los Angeles, CA 90046 323-653-8255 "Bring Your Rx" BARGAIN! 30% off prescription & sun lenses during Big Sale Weekend for sale-purchased frames!20% off prescription & sun lenses between October 29 and November 10 for sale-purchased frames! Closed Sundays, November 4th and 11th.Some restrictions apply. * Sale event is in-store only; no phone sales, holds, or orders via e-mail.* Space is limited. Please refrain from bringing large bags, strollers, pets.
With tailored dimensions and fine finishes, BARCODE is a refined urban statement, crafted in lightweight, durable titanium.
Distinctly urban in scale, the LAREDO frame accents a gentlemanly rectangle with custom lens inserts in complementary tones and patterns.
Structural intrigue! With its lanky, imaginative silhouette, TOASTER boasts a forward-thinking riff on both the brow bar and the circle
Featuring tailored pairings of custom-crafted acetate and titanium, JENKS makes an impression with tempting combinations of colors and motifs.
All l.a.Eyeworks frames have a one year warranty from the date of purchase for any manufacturer defect. Warranty claims can only be made at the original place of purchase with a copy of the original receipt. The warranty does not cover lenses placed into l.a.Eyeworks frames. Mishandling or deliberate modification of a frame will void the warranty.
Face: Melissa Etheridge. Frame: Corso. Hair and Make-Up: Chris McMillan. Stylist: Maryam Malakpour. Photographer: Greg Gorman. 1994, l.a.Eyeworks.
Material: Stainless Steel Measurements: 49-21-145
Join us at these destinations as we travel the Wide World to bring you a new family of original designs for the Fall 2015 l.a.Eyeworks and Fiction collections.Niche | Hall of Frames | Vision Expo West | SILMO Please contact your sales representative or our office to schedule an appointment that is convenient for you.us + canada (800) 348 3337 | email@example.com +33 (0) 4 50 40 7373 | firstname.lastname@example.org
A modern infusion of color choices in handsome, earthy tones updates the traditional shaping of FIFTY.
With a precision-crafted pairing of aluminum and titanium, TOPANGA fuses industrial charm with great colors and a cool bohemain flare
Join us at these destinations as we travel the Wide World to bring you a new family of original designs for the Fall 2018 l.a.Eyeworks collection. Niche | Hall of Frames | Vision Expo West | SILMO | Copenhagen Specs in Berlin Please contact your sales representative or our office to schedule an appointment that is convenient for you. us + canada (800) 348 3337 | email@example.com +33 (0) 4 50 40 7373 | firstname.lastname@example.org
Bespoke facets highlight the browline of INDIANA's generous shape, revealing layers of vivid, contrasting color and plush patterns.
If your l.a.Eyeworks frame needs minor adjusting or a replacement part, we encourage you to bring them to your local l.a.Eyeworks retailer for assistance. As we are the manufacturer of our products, we endeavor to stock replacement parts to service our frames for the one year warranty period (although not guaranteed, parts are often available well beyond this time). Replacement parts can be ordered through your l.a.Eyeworks retailer.
Face: Iman. Frame: Amrit. Hair: Teddy Antolin. Make-Up: Eric Barnard for Cloutier, LA. Photographer: Greg Gorman. 1990, l.a.Eyeworks.
Material: AcetateMeasurements: 53-18-140
Color and craftsmanship combine to give OLLY its multi-faceted feel of minimalism and sophisticated playfulness.
Cast in an imaginative array of jewel-like colors, KIPPER is an easygoing, whimsical round with an artisanal gear tooth edge.
Saturated colors and distinctive patterns amplify the eclectic sensibility of PUG TOOTH's unique shaping and bespoke scalloped edge.
We invite you to join us on Saturday, September 8th at both retail locations as we Raise Our Glasses to salute the 39th anniversary of l.a.Eyeworks!* Highlights of the day include: Fall 2018 Collection Sneak Preview! Be among the very first faces to try on the sensational designs from the new l.a.Eyeworks collection before the worldwide launch in late September. San Cha performs LIVE! Mixing traditional song styles with contemporary genres, L.A.’s very own San Cha will perform her unique blend of passionate song making. Unplugged and high-voltage! Please note performance times: 4:30pm at l.a.Eyeworks Melrose (7407 Melrose Avenue, 90046) and 5:00pm at l.a.Eyeworks Beverly (7386 Beverly Boulevard, 90036). FREE. Stay Sweet! From 11am-7pm at both l.a.Eyeworks locations, enjoy incredible cookie creations from Snailglitter (made by our very own store captain Diana) and a delicious glass of bubbly! Surprise! From books to baubles, we’re giving away lots of amazing gifts throughout the day. Photograph by Josef Jasso (Rose Apodaca wears OCOTILLO from the Fall 2018 collection) *[technically, our anniversary is September 9th but we’re taking Sunday off!]
The timeless shaping of SKY KING in sleek acetate creates a perfect platform for contemporary color and classic tortoise patterns
A striking and assertive cat-eye, HICKORY's dramatic form becomes a graphic plane for the display of irresistible, saturated color.
It's possible! Because l.a.Eyeworks frames are made in limited edition quantities, we cannot make any guarantees where older frame styles are concerned. However, we are happy to receive your inquiries and would be glad to advise you of what is or isn't available. We recommend you contact our retail stores directly, preferably via e-mail with a picture of the frame (as much detail as possible is welcomed, especially if there are interior markings left inside the temple arms), or, if you've lost a frame, a picture or two of you wearing them.
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Face: Kim McGuire. Frame: Ruby. Hair: Cemal A. Make-Up: Sharon Gault for Cloutier, LA. Photographer: Greg Gorman. 1989, l.a.Eyeworks.
Material: Titanium and Acetate Measurements: 49-19-139
Like its namesake, PORTLAND is a coast to coast classic with casual, balanced shaping and robust, well-seasoned colors.
Skillful sculpting reveals MIM's layers of pattern and color that are chic, playful, and anything but conventional.
Uncensored Vision photographed by Josef Jasso. Frame: WEBER
The refined rectangular shaping of HUCK shines with sartorial energy from luminous HD acetate in cultivated colors and smart patterns
The bold, imaginative shaping of FUN ZONE is complemented by an upbeat family of crystal hues, bold solids, and sparkling patterns.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Prunella
Your four-legged friend is attracted to your glasses because they are in intimate contact with your skin. Your eyeglasses carry traces of the oils and fragrances that your animal knows fondly as "you." Technically, then, that chewing is a love bite! So don't be too hard on your canine companion (and store your glasses in their protective case when they're not on your head).
Face: Karen Finley. Frame: Bondo. Hair and Make-Up: Eric Barnard for Cloutier, LA. Photographer: Greg Gorman. 1990, l.a.Eyeworks.
Material: Titanium and AcetateMeasurements: 47-21-143
Uncensored Vision photographed by Josef Jasso. Frame: SKIPJACK
A sophisticated mixture of handsome patterns and modern color add a tailored urban flair to the sharp rectangular edges of PIKE
For looking swell on the summer swells, paddle in for hundreds of premium sunglasses at epic discounts of 30% - 70% off!Thursday, June 7th 11 - 7Friday, June 8th 11 - 7Saturday, June 9th 11 - 7MELROSE LOCATION ONLY7407 Melrose AvenueLos Angeles, CA 90046323 653 8255Bonus! 20% off prescription and sun lenses from June 11th to June 16th for all sale-purchased frames. *Sunglass Sale prices and inventory are available in-store only June 7-9, 2018 NOW SCHEDULING EYE EXAMSWe accept several insurance plans including VSP, MES Vision, and Spectera. Sale discounts do not combine with insurance or other offers.
Combining lightweight titanium and superbly sculpted acetate, WATTS' refined color selections strike a mood both unconventional and sophisticated.
Yes. We are proud to offer comprehensive eye examinations by a certified optometrist at our Melrose Avenue location. At present, we accept several insurance plans, including VSP, MES Vision, and Spectera. To schedule an appointment or to find out more, please call (323) 653-8255.
Material: Acetate Measurements: 52-14-135
Face: Sonia Braga. Frame: Braga. Hair & Make-Up: Alfonso Noe for Cloutier, LA. Photographer: Greg Gorman. 1986, l.a.Eyeworks.
Renowned singer-songwriter-author Jake Shears is the newest star to join l.a.Eyeworks’ illustrious portrait ad series, photographed by acclaimed lensman Greg Gorman. Wearing the frame design SKIPJACK from the F/W 2017 collection, Shears is captured in Gorman’s lush black-and-white signature style. Having scaled the music charts for nearly a decade as the frontman and lead songwriter of the multiplatinum-selling glam rock band Scissor Sisters, the charismatic Shears is on a rapid roll of solo “firsts,” including the recent release of a namesake single “Creep City” in advance of a solo album, the forthcoming publication of a memoir “Boys Keep Swinging” (Atria/Simon & Schuster, February 2018), capped off by his forthcoming Broadway debut in the central role of Charlie Price in “Kinky Boots” (January 8-April 1, 2018). Photographer: Greg Gorman. Grooming: Jason Luck. Wardrobe: Taylor Brechtel.
Refreshing color options and the unique bridge design of SKATES are just two compelling reasons to love this generous, unisex round
Face: George O'Dowd. Frame: Madrid. Hair and Make-Up: Paul Starr. Photographer: Greg Gorman. 1990, l.a.Eyeworks.
Material: Acetate Measurements: 50-19-140
Carmen stands isolated against the stunning set design by legendary design duo Huntley Muir
Join us at these destinations as we travel the Wide World to unveil the optical treasures of the Spring 2018 l.a.Eyeworks collection. OPTI | Hall of Frames | MIDO | SECO | Vision Expo East Please contact your sales representative or our office to schedule an appointment that is convenient for you. us + canada (833) 393 9675 | email@example.com +33 (0) 4 50 40 7373 | firstname.lastname@example.org
Uncensored Vision photographed by Josef Jasso. Frame: CALVINO
"Frog Toe" refers to the circular, disc-like pads at the ends of the temple arms on l.a.Eyeworks frames. Not only do they make a frame fit comfortably and securely behind your ears, frog toes are a distinctive part of our design signature. The shape is directly inspired by the digits of Australian green tree frogs who have been beloved pets of l.a.Eyeworks designer Gai Gherardi over the years, including Tuna Jo, Meaty John, and The Frog Formerly Known as Prince.
Material: Stainless Steel Measurements: 46-21.5-140
Vision Expo East | The Underground | Javits Center | April 15 - 17 Catch l.a.Eyeworks at Vision Expo East as we unveil an eye-catching and thought-provoking collection of designs for Spring/Summer 2016. We look forward to seeing you in New York City!Please contact your sales representative or our office to schedule an appointment that is convenient for you. us + canada (800) 348 3337 | email@example.com
Uncensored Vision photographed by Josef Jasso. Frame: SHASTA
Material: AcetateMeasurements: 50-17.5-137
Uncensored Vision photographed by Josef Jasso. Frame: BIG TIME
FROM THE LOWLANDS TO THE PEAKS TO THE MAN IN THE MOON WE WISH YOU MAGIC AND MIRTH AND PEACE ON EARTH Barbara Gai Margo Rob and all the l.a.Eyeworkers
Material: Acetate and Metal Measurements: 49-19-140
Uncensored Vision photographed by Josef Jasso. Frame: DUBLIN
Always impressive in her roles, Julie Delpy wears HORSE SHOE in Black Turtle Split in the newly released film "The Bachelors."
Material: Acetate Measurements: 52-16-135
On Saturday, September 9th, these remarkable retailers will raise their glasses to celebrate the 38th Anniversary of l.a.Eyeworks! Bring your fab faces to these select retailers for great glasses, incredible offers, and limited edition treats. Call for specific details and hours. PARTICIPATING RETAILERSOptique | Austin, TX | 211 Walter Seaholm Dr., 512-472-393720% off complete l.a.Eyeworks frame & lens purchase.EFP Opticians | Hinsdale, IL | 12 East First St., 630-325-2020$100 off prescription lenses with l.a.Eyeworks frame purchase.l.a.Eyeworks | Los Angeles, CA | 7386 Beverly Blvd., 323-931-7795First 38 visitors receive a $100 gift certificate; meet the designers from 12-2pm.l.a.Eyeworks | Los Angeles, CA | 7407 Melrose Ave., 323-653-8255First 38 visitors receive a $100 gift certificate; meet the designers from 3-6pm. Eyedeals | Minneapolis, MN | 3042 Hennepin Ave. South, 612-822-1090Lens discounts: $150 single vision / $250 progressives with l.a.Eyeworks frame purchase.Georges Laoun Opticien | Montreal, QC | 1396 Sherbrooke Ouest, 514-985-001525% off l.a.Eyeworks frames; live entertainment between 10am-5pm.The Eyeglass Lass | New London, CT | 277 State St., 860-574-919650% off prescription lenses on 2nd pair purchases.Uber Optics | Petaluma, CA | 19 Kentucky St., 707-763-316320% off complete l.a.Eyeworks frame & lens purchase.Opt Eyewear Boutique | Providence, RI | 138 Wayland Ave., 401-490-0200A chance to win a free l.a.Eyeworks frame.FYiDoctors | Vancouver, BC | 1668 W Broadway, 604-733-1611Discounts on lenses with l.a.Eyeworks frame purchase and 2nd pair purchases.*EFP Opticians | Chicago, IL | 1205 N. Dearborn St., 312-943-2020*Friday, September 8th - $100 off prescription lenses with l.a.Eyeworks frame purchase.*Eyes on Linton | Delray Beach, FL | 1100 Linton Blvd., 561-278-1116*Florida Event Postponed due to Hurricane Irma. New Date TBD*50% off lenses with l.a.Eyeworks frame purchase. If you don't see a participating retailer in your city, check our where to buy page for a select l.a.Eyeworks retailer near you for fantastic frames all year round.Supporting local businesses is good vision! 38th Anniversary artwork by Nina Palomba. To receive a hard copy, simply email us with your address here
Featured Frame:TWIN PEAK
A limited edition collaboration between two renowned eyewear design talents: l.a.Eyeworks and Blake Kuwahara. Available at select retailers only, beginning June 2016.
Uncensored Vision photographed by Josef Jasso. Frame: BARCODE
l.a.Eyeworks is thrilled to announce that the DUBLIN frame has been nominated for the prestigious Silmo d’Or Award in the category “Optical Frame Design.” The winner will be announced in Paris on Saturday, October 7 at a gala to honor the 50th anniversary of the Silmo optical exhibition, which takes place October 6-9, 2017. A chic and vigorous statement, the DUBLIN frame reflects our passion for bold shaping, artisanal construction, and provocative color. Handcrafted in Italy from fine acetates, the design’s angular outer silhouette is complemented by softer, curving inserts that surround the lenses. Fitted together, these elements build sculptural dimension with dynamic pairings of lush patterns and vibrant color. See more of DUBLIN here.
Uncensored Vision photographed by Christopher Dibble for l.a.Eyeworks. Frame: DUTCHIE
The sweet, looping shape of PETAL is articulated with subtle indentations and a vibrant arrangement of sophisticated, celebratory colors.
Uncensored Vision photographed by Christopher Dibble for l.a.Eyeworks. Frame: AHI
Uncensored Vision photographed by Christopher Dibble for l.a.Eyeworks. Frame: KRUPA
Join us at these destinations as we travel the Wide World to bring you a new family of original designs for the Fall 2017 l.a.Eyeworks collection. Niche | Hall of Frames | Vision Expo West | SILMO Please contact your sales representative or our office to schedule an appointment that is convenient for you. us + canada (800) 348 3337 | firstname.lastname@example.org +33 (0) 4 50 40 7373 | email@example.com
Face: Lynda Weinman. Frame: Hazel. Photographer: Greg Gorman. 1995, l.a.Eyeworks.
From music to murals to social activism, l.a.Eyeworks unveils a new series of Uncensored Visions portraits by photographer Josef Jasso that celebrates six Los Angelenos with diverse creative trajectories. “My goal was to celebrate the faces of artists and to honor the inspiration and power of their work.” notes Jasso. “Each subject was photographed in a space that has special significance to their creative process, surrounded by the tools they use to express themselves.” Featuring selections from l.a.Eyeworks' most recent eyewear designs, the series includes ceramic artist Ben Medansky, burlesque performer Miss Tosh, muralist Robert Vargas, sustainable living advocate Renee Gunter, painter Nina Palomba, and musician/activist Madame Gandhi. “It’s thrilling to bring these unique individuals together in one series,” adds Jasso, “because it describes the dynamic breadth of the creative landscape of Los Angeles.” [All photos by Josef Jasso. Hair/makeup by Jaime Diaz.]
Jump for joy! Custom cutaways reveal planes of color and pattern on HOP's feline shape. Like wearing a smile, HOP is happy and happening.
Uncensored Vision photographed by Christopher Dibble for l.a.Eyeworks. Frame: PORTLAND
Face: Louie Anderson. Frame: Hito. Photographer: Greg Gorman. 1989, l.a.Eyeworks.
Bubble up and over! FIZ pops its cork with effervescent colors and a chic arching brow line that flatters the cheekbone and the eye.
Uncensored Vision photographed by Isaac Schneider for l.a.Eyeworks. Frame: FOGHORN
Face: Gregory Hines. Frame: Fresno. Photographer: Greg Gorman. 1986, l.a.Eyeworks.
Wearing the DUBLIN frame, Los Angeles-based visual artist Betye Saar is the new subject of l.a.Eyeworks’ portrait campaign, photographed by Greg Gorman. With a prolific career now spanning more than five decades, Betye Saar’s artwork encompasses diverse media, including assemblage, sculpture, collage and installation. These works are frequently charged with incisive social and political allegory while also delving into more ephemeral realms of personal memory, identity, and spiritual symbolism. The enduring spirit and vision of this vibrant 90-year-old artist is reflected in numerous recent solo and group exhibitions at prestigious arts institutions including the Fondazione Prada (Milan), the Brooklyn Museum, and forthcoming exhibitions at the Los Angeles Craft and Folk Art Museum and the Tate Modern (London). Photographer: Greg Gorman. Makeup: Sonia Lee for La Mer.
Traditional shaping meets modern splashes of color in SANDMAN, a softer, generous volume for the presentation of your sharpest thoughts.
Come out of your shell to discover hundreds of stunning sunglasses at subterranean prices of 30% - 70% off! Thursday, June 8th 11 - 7 Friday, June 9th 11 - 7 Saturday, June 10th 11 - 7 Sunday, June 11th 12 - 6 MELROSE LOCATION ONLY 7407 Melrose Avenue Los Angeles, CA 90046 323 653 8255 Bonus! 20% off prescription and sun lenses from June 12th to June 17th for all sale-purchased frames.
Uncensored Vision photographed by Christopher Dibble for l.a.Eyeworks. Frame: INNSKI SUN
With its potent upsweep and runway ready color, NOISETTE commands attention with bespoke crafting of unique acetate overlays on titanium.
For the campers, the glampers, and all the truly campy creatures we love: our end of summer Window Wonder at the Melrose Avenue mothership.
Material: Acetate Measurements: 47-19-140
Uncensored Vision photographed by Isaac Schneider for l.a.Eyeworks. Frame: CAPPY
Material: Acetate Measurements: 55-18-145
Uncensored Vision photographed by Isaac Schneider for l.a.Eyeworks. Frame: FOGHORN SUN
From the mothership on Melrose Avenue we wish you a Happy Earth Day! Envision a cleaner, safer, more respectful, more caring and altogether more right on planet.
Material: Acetate Measurements: 44-21-140
Uncensored Vision photographed by Isaac Schneider for l.a.Eyeworks. Frame: INNSKI SUN
l.a.Eyeworks presents a special “Two Blues” version of the BOSCO frame, with proceeds designated to benefit Fashion Targets Breast Cancer (FTBC). The limited edition frame is part of a collective design initiative by the Eyewear Designers of the Council of Fashion Designers of America (edCFDA). Inspired by the blue and white hues of the FTBC logo, 10 designer members of the edCFDA have each contributed a unique frame to benefit Fashion Targets Breast Cancer, a charitable initiative of the CFDA Foundation that raises funds and public awareness for breast cancer in the U.S. and internationally. Learn more about the project here. Produced in a special limited edition, the “Two Blues” BOSCO frame is available as clear prescription-ready frames and as sunglasses. Supporting charitable causes is good vision!
Material: Acetate Measurements: 44-21-140
Uncensored Vision photographed by Isaac Schneider for l.a.Eyeworks. Frame: INNSKI
Material: Acetate Measurements: 51-19-140
Uncensored Vision photographed by Nate Jensen for l.a.Eyeworks. Frame: GOTTLIEB
With proceeds benefiting the mission of Art Matters to provide working grants to individual artists, the 5th annual l.a.Eyeworks Eyewear Shopping Event will be presented by Alexander Gray Associates on Wednesday, March 29, from 5:00 to 9:00 pm in their magnificent gallery at 510 West 26 Street, New York NY 10001. Join us for this unique opportunity to indulge in the complete current collections of l.a.Eyeworks limited-edition designs for prescription eyewear and sunglasses. Supporting worthy causes is good vision! Dive into a slideshow from last year’s spectacular event here. Learn more about Art Matters at www.artmattersfoundation.orgAlexander Gray Associates: www.alexandergray.com
Material: Stainless SteelMeasurements: 43-23-142
Uncensored Vision photographed by Nate Jensen for l.a.Eyeworks. Frame: HOYT
Material: Acetate Measurements: 43-20-140
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: BIRDY
Raising our glasses to thank you for your friendship and support that made 2016 such a phenomenal year. Here’s to breaking from the herd to be heard, and to moo-ving on up in 2017!!
Material: Acetate Measurements: 50-18.5-145
Uncensored Vision photographed by Nate Jensen for l.a.Eyeworks. Frame: PAPA FRANK
Wearing the SELECTRIC frame, Major League Soccer player Robbie Rogers is the new subject of l.a.Eyeworks’ portrait campaign, photographed by Greg Gorman. Rogers is a defender with the LA Galaxy, with whom he won the MLS Cup in 2014. A frequent choice of best-dressed lists, Rogers also launched Hampton & Baker, a bespoke line of jackets, with stylist Warren Alfie Baker in 2016. Coming Out to Play, a 2014 memoir co-authored with Eric Marcus, details Rogers’ journey from a fearful youth to one of the first openly gay athletes to compete in U.S. professional sport. Photographer: Greg Gorman. Grooming: Sonia Lee for Sisley. Wardrobe: Warren Alfie Baker.
Material: Acetate Measurements: 54-19-145
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: SANDMAN
STAND PROUD WITH YOUR HERD AND LET YOUR MOO BE HEARD. WISHING YOU AMAZING GRAZING IN 2017! Barbara Gai Margo Rob and all the l.a.Eyeworkers
Eyewear as exclamation point: TOOTIE's bold, graphic shaping and vivid color make blowing your own horn a breeze.
Fantastic frames and sizzling sunglasses at staggering discounts of 20% - 80% off! Friday October 23rd | 10AM to 8PM Saturday October 24th | 10AM to 8PM Sunday October 25th | 11AM to 5PM MELROSE LOCATION ONLY! 7407 Melrose Avenue Los Angeles, CA 90046 323-653-8255 Limited-Time Lens Sale! 20% off prescription and custom sun lens orders for sale-purchased frames! Monday - Saturday | October 26 - 31 Monday - Saturday | November 2 - 7 *closed Sundays, November 1 and November 8* * PAYMENT BY CASH, CHECK, DEBIT CARD ONLY. NO CREDIT CARDS. * Sale event is in-store only; no phone sales, holds, or orders via e-mail. * Because space is limited aboard the mothership, we ask that you please travel light to the Big Sale. Large bags, strollers, pets, cellos, hoop skirts and the like are better left at home.
An essential shape for any frame collection, VOX is a wardrobe staple built on a stately modern scale with strong, confident colors.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: CARMEN'S BIRTHDAY
With anxious words like ''divided'' in the air, our holiday Window Wonder suggests that the making of a happier herd begins with a spirit of tolerance and compassion.
WIZ has roomy proportions for roaming imaginations. Carved elements highlight this frame's retro-modern appeal. Durable . . . and daring!
On Thursday, December 1st, l.a.Eyeworks joins arts, community, and health organizations worldwide in its 27th annual observance of Day With(out) Art / World AIDS Day. Special initiatives are presented at both namesake retail stores in Los Angeles, including a Playlist Project in which friends from the arts, entertainment, fashion and services communities are invited to suggest a musical selection to be played in the stores throughout the day. The song selections can be seen here or enjoyed as a video compilation on YouTube. This year's group of more than 60 contributors includes actress Kirsten Vangsness (CBS' Criminal Minds), Advanced Style founder Ari Seth Cohen, fashion designer Peter Jensen, E! entertainment editor Marc Malkin, artist Jim Isermann, and chanteuse Morganne, among many visual artists, educators and cultural leaders. Song selections are played randomly throughout the day, with classical works playing alongside disco standards, folk gems, and indie tracks, creating revealing contrasts and discoveries. Additionally, visitors are also offered red ribbons as part of the Ribbon Project, conceived by the Visual AIDS Artists Caucus in 1991. On the sidewalk in front of each store, a "votive station" was created where visitors and passersby could light incense as an act of remembrance and an expression of hope.
Material: Stainless Steel Measurements: 45-21-145
As the 37th Anniversary of l.a.Eyeworks approaches, we raise our glasses with heartfelt gratitude for your support.Come celebrate with us at our retail locations in Los Angeles.THE FÊTE ON FRIDAY, SEPTEMBER 9TH 12:30PM at the Mothership! 7407 MELROSE AVE.Vegan tacos from Mick Weldon's 100 TACOS100 only -- served until they're gone! 7:00PM at the Flagship! 7386 BEVERLY BLVD.Performance by Anna Homler and Jorge MartinDoors at 7:00; performance at 7:30; seating limitedALL DAY: Certificate of Awesome-icity!Be among the first 37 people at either store and receive a $100 Gift Certificate.ALL WEEKEND: Get a free Anniversary Risograph print by artist Gray Wielebinski while supplies last. "Life is Wide" animation by Gray Wielebinski
Material: Acetate Measurements: 51-20-145
Our autumnal Window Wonder hails the election season with this encouragement: honor your intuition and always trust your own intelligence. (And remember: VOTING is good vision!)
Material: Acetate Measurements: 50-23-145
l.a.Eyeworks’ Uncensored Visions photo series travels to Portland, Oregon, where photographer Christopher Dibble offers his interpretation of several recent designs, including Innski, Krupa, Ahi, Donut and Dutchie. A makeup artist, a dancer, and a style editor are just a few of Dibble’s subjects who reflect the diverse energy fueling the creative scene in Portland. When asked about his approach to the shoot, Dibble reflected, “I chose bold backgrounds both to complement the incredible color of the frames and as a sort of homage to l.a.Eyeworks’ famous portrait ads that were so influential to me.” An l.a.Eyeworks wearer himself, Dibble added that to him the ethos of the brand is about “the spirit of art, excitement, individuality. The idea of style over fashion. l.a.Eyeworks always puts it ALL out there, unapologetically.”
Material: Acetate Measurements: 50-23-145
Our Window Wonder for August salutes the launch of the Rio 2016 summer Olympic Games! As the world gathers to celebrate sport, we’ll be here to make sure you’re watching in gold medal style.
Material: Acetate Measurements: 51-20-140
Since 1988, l.a.Eyeworks has commissioned world-renowned artists, jewelers, and designers to augment, embellish, and transform our iconic frame designs as one-of-a-kind artworks, known collectively as the Face It! Collection. These unique and often outrageous creations have dazzled spectators in exhibitions worldwide. To celebrate the 40th anniversary of legendary eye care specialists St. Charles Vision in New Orleans, an exhibition of 29 works from the Face It! collection will be exhibited at the Lighthouse Gallery this weekend. In addition to works by jeweler Vicky Ambery-Smith, artist Joyce Scott, costume designer David Spada, and artist James Reva, the presentation will feature multiple works by New Orleans’ luminary jeweler Thomas Mann, including two new works commissioned for the occasion. Click through the slideshow above to see just a few of the highlights. The Face It! exhibition is part Art for Arts’ Sake, an annual celebration of New Orleans’ finest contemporary art, organized by the Contemporary Arts Center. See special news coverage of the project on New Orleans’ WWL-TV here.
Material: Acetate Measurements: 49-21-138
Join us at these destinations as we travel the Wide World to bring you a new family of original designs for the Fall 2016 l.a.Eyeworks and Fiction collections. Hall of Frames | Vision Expo West | SILMO Please contact your sales representative or our office to schedule an appointment that is convenient for you.us + canada (800) 348 3337 | firstname.lastname@example.org +33 (0) 4 50 40 7373 | email@example.com
Material: Stainless SteelMeasurements: 52-17-137
l.a.Eyeworks was thrilled to land on the radar of a most unconventional fashion blog, Mr. Fussie, ‘’a celebration of style and living through the mind of a unique three-year-old purebred Sphynx and his father Matthew Reinhold.’’ Inspired by l.a.Eyeworks’ legendary portrait campaign, Matthew and “Fuss” combined their passion for pop culture and the fine arts into a provocative series of concept images featuring some of our most notable frame designs. Put on an off-kilter kilt and jump into the slide show.
Material: Acetate Measurements: 46-21-145
A modern rendering of one of l.a.Eyeworks most famous frame designs, BURBANK is a marvel of minimalist construction and eloquent geometry. Handmade in Japan in both optical and sunglass options, the frame is constructed from cobalt and beta titanium for lightness and durability. Rare air with absolute presence in silver, black, and gold. Produced in a limited edition.
Face: Martina Navratilova. Frame: Teddy. Hair: Diane Wiedenmann for Jed Root West. Make-Up: Bethany Karlyn for Trish McEvoy, NY. Photographer: Greg Gorman. 1995, l.a.Eyeworks.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Cornwall
Ari Seth Cohen’s wildly successful street style blog, Advanced Style, has transformed ''the sartorial savvy of the senior set'' into a global fashion phenomenon. Cohen’s new volume of collected photographs, Advanced Style: Older and Wiser, includes several spotlight appearances by l.a.Eyeworks designs on some truly fashionable faces. Images from left to right: Irene’s effortless glamour transforms her WOO sunglasses in Black on Bone to a WOW! A PICNIC frame in Mint Jelly is the perfect complement to artist Suzi Click’s expressive wardrobe. Two l.a.Eyeworkers! Co-founder/designer Gai Gherardi (wearing MA FRANK) and Rhonda Saboff (wearing a vintage l.a.Eyeworks GRILL frame). [photos: Ari Seth Cohen]
Face: Divine. Frame: l.a.Eyeworks Collection. Photographer: Greg Gorman. 1987, l.a.Eyeworks.
Material: Stainless SteelMeasurements: 47-21-145
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Mr. Sanger
Two luminaries of West Coast eyewear design—l.a.Eyeworks and Blake Kuwahara—have merged their talents to create a beautifully crafted, limited edition capsule collection. Comprised of two frame designs named Two Noons and Two Rays, each model is handcrafted in Japan in four distinct acetate combinations. The capsule collection, produced in an extremely limited edition of 100 sets total, will be made for a very select array of optical boutiques worldwide with delivery beginning in May 2016. The synergy of the collaboration sparks from Kuwahara's extensive knowledge of luxury eyewear design and production, combined with l.a.Eyeworks' expanding legacy of iconic, imaginative frame shapes and passion for color. Employing advanced production techniques created by Kuwahara, the frame designs feature an iconic l.a.Eyeworks silhouette set within the contours of a complementary outer form. "We set out to distill and combine the essence of both of our brands as an adventure in optical alchemy," says Gai Gherardi, who co-founded and co-designs l.a.Eyeworks with Barbara McReynolds. Each frame will be accompanied by a custom protective case and a bespoke "mashup" cleaning cloth. A portion of the sale of each frame will benefit Las Familias del Pueblo and the work of Alice Callaghan on behalf of underserved populations in the historic core of Los Angeles. WATCH: Optical Alchemy short video.
Material: Acetate Measurements: 50-19-145
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Face: Elvira. Frame: Jasper
Raising our glasses to congratulate our dear friend Allee Willis (l.), as well as Brenda Russell and Marsha Norman, all part of the magnificent creative team behind The Color Purple, which just won the Tony Award for Best Revival of a Musical on Broadway! Allee and Brenda, along with Stephen Bray composed the music and lyrics for the show; Marsha Norman wrote the book for the production. And a very extra special thanks to Allee for making her pink IZZ frame a part of her red carpet ensemble. Congratulations, Allee!! So happy to see your work acknowledged with this fantastic honor!
Material: Titanium Measurements: 48-19-140
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Tupelo
Our universe of Uncensored Visions expands this summer with the introduction of a new suite of images by filmmaker and photographer Isaac Schneider. The portraits highlight l.a.Eyeworks frame designs from the Spring/Summer 2016 collection, including, Foghorn, Innski, Cappy, and Suminski. In a first for the campaign, Schneider also collaborated with maker Wyatt Krutsch to animate several shots as short dynamic videos.
Uncensored Vision photographed by Malia James and Tyler William Parker for l.a.Eyeworks. Frame: Gigantor
Material: AcetateMeasurements: 52-19-145
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Gottlieb
We’re always ready for our close up! It’s an honor to find the l.a.Eyeworks CORNU frame, worn by Susan Sarandon in ''Thelma and Louise,'' on The Hollywood Reporter’s list of 20 iconic sunglass moments in cinema. Director Ridley Scott’s landmark film celebrates its 25th anniversary this year, and not only is Callie Khouri’s Oscar-winning script still relevant today, it remains a very special honor that our frame design accompanied these two unlikely heroines on of their journey into cinematic history.
Uncensored Vision photographed by Malia James and Tyler William Parker for l.a.Eyeworks. Frame: Sleep Over
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Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Jasper
l.a.Eyeworks makes a dashing splash into spring with a new suite of Uncensored Visions images by Los Angeles based photographer Nate Jensen. Model, actor, and lifestyle expert Gregory Zarian is the suave leading man for the series, wearing Hoyt, Papa Frank, and Gottlieb frames. Photographed at the luxurious Palm Springs Hotel, Jensen’s images evoke the timeless appeal of West Coast modernism and desert getaways, accented with bold, vibrant suiting by L.A.’s own sartorial scene-stealer Mr. Turk. Special thanks to Mr. Turk, The Palm Springs Hotel, and L.A. Models.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Bar Fedora
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FLASHBACK FRIDAY: You used to call me on my car phone.Sandra Bernhard, circa 1989, wearing an l.a.Eyeworks Goa frame and holding the early Motorola mobile phone now known affectionately as the brick.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Red Fish
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Spring is the season of re-‘s—reawakening, regrowth, rejuvenation—and our latest Window Wonder suggests you add “reframing” to the list. Revive your optical wardrobe this spring with new glasses and watch your point of view blossom! (Not to mention the bouquets of compliments you’re sure to receive) Googly Eyes sculpture on the roofline by artst Bettina Hubby.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Vaporetto
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We're always thrilled to see vintage l.a.Eyeworks designs (this one from 1989) starring in a 2016 editorial booklet for Toksick Magazine
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Tootie
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Congratulations to the always lovely and hysterically funny Kirsten Vangsness, whose new film Kill Me, Deadly - the Film premieres tonight in Los Angeles at Laemmle Ahrya Fine Arts theater. We loved this picture from Vangsness' Instagram feed taken during her press junket for the film (wearing a FLOWER POT in Tortoise on Pink Milk). l.a.Eyeworks supported the film's development in its early Kickstarter stage, so we're excited to now see it on the silver screen!Find screening information for "Kill Me, Deadly" at www.killmedeadly.com
Uncensored Vision photographed by Esra Rotthoff for l.a.Eyeworks. Frame: Bar Fedora
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Dive into our See Of Love here:
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Vintage Gigantor by Thomas Mann
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Niina Tapojärvi is one of Finland's top lifestyle bloggers and we're thrilled to see her wearing her new HORSE SHOE frame in Black & White Pixel. Learn more about beautiful Finland through Niina's charming photos and words on Facebook at Nelliina and on Instagram at @nelliinan and her rightfully lauded blog. And thank you to our good friends at Citykatse for the always perfect styling!Photo Credit: Niina Tapojärvi
Uncensored Vision photographed by Esra Rotthoff for l.a.Eyeworks. Frame: Ma Frank
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Uncensored Vision photographed by Maria Ruvalcaba for l.a.Eyeworks. Frame: BSA
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Just a few of the revelations you'll learn about Barbara McReynolds, co-founder and co-designer of l.a.Eyeworks, as the focus of INVISION magazine's "Ten Things You Didn't Know About:" feature for September!
Uncensored Vision photographed by Esra Rotthoff for l.a.Eyeworks. Frame: BOAZ
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With proceeds benefiting the mission of Art Matters to provide working grants to individual artists, the 4th annual l.a.Eyeworks Eyewear Shopping Event will be presented by Alexander Gray Associates on Wednesday, April 13, from 5:00 to 9:00 pm in their magnificent gallery at 510 West 26 Street, New York NY 10001. Join us for this unique opportunity to indulge in the complete current collections of l.a.Eyeworks limited-edition designs for prescription eyewear and sunglasses. Supporting worthy causes is good vision! Dive in to a slideshow from last year’s spectacular event here. Learn more about Art Matters at www.artmattersfoundation.org Alexander Gray Associates: www.alexandergray.com
Uncensored Vision photographed by Maria Ruvalcaba for l.a.Eyeworks. Frame: Calhoun
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Honored to see Elton John wearing an l.a.Eyeworks JUMP SEAT on the cover of Billboard magazine's philanthropy issue, coupled with the incredible Lady Gaga. To date, the Elton John AIDS Foundation has raised more than $321 million for the prevention and treatment of HIV/AIDS worldwide.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Gigantor
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Join us at these destinations as we travel the Wide World to bring you a new family of original designs for the Spring 2016 l.a.Eyeworks and Fiction collections. OPTI | Hall of Frames | 100% Optical | SECO | MIDO | Vision Expo East | Niche Please contact your sales representative or our office to schedule an appointment that is convenient for you. us + canada (800) 348 3337 | firstname.lastname@example.org europe +33 (0) 4 50 40 7373 | email@example.com
Uncensored Vision photographed by Maria Ruvalcaba for l.a.Eyeworks. Frame: Big Wheel
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At London Fashion Week, a bespoke capsule of l.a.Eyeworks frames punctuated the presentation of designer Peter Jensen’s women’s wear collection for Spring 2016. A cult favorite among fashion cognoscenti, the U.K.-based Jensen chose noted Los Angeles stylist/costume designer Shirley Kurata as the muse for his playful, idiosyncratic proposals. Each model in his “army of Shirley’s” was styled with frames based on Kurata’s personal eyeglasses: a vintage “Montrose” designed by Barbara McReynolds and Gai Gherardi for l.a.Eyeworks. The custom-made suite of frames was crafted in exotic jewel tones and dark, shimmering tortoises exclusively for the fashion week presentation.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Sousa
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Actor and frame fanatic Beejan Land wears an l.a.Eyeworks HORNET frame in BIC Blue to accent a magnificent Vivienne Westwood suit. Land most recently appeared in "Rock the Kasbah" with legend Bill Murray and he'll be taking the lead in the forthcoming film "Inertia," written and directed by Campbell Maynes. Photographed in Los Angeles by Ari Michelson. Styled by Michael Nash. Grooming by Mishelle Parry.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Sousa
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FROM THE TUNDRA TO THE TROPICS,WE PAWS TO SEND YOUBEAR HUGS AND BEST WISHESFORHAPPY HOLIDAYSAND A PROSPEROUS NEW YEAR. Barbara Gai Margoand all the l.a.Eyeworkers
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Flying Wallendas
Super women design our super glasses, so why wouldn't l.a.Eyeworks frame TV's newest super-hero, Supergirl?! Airing this fall as the centerpiece of new shows in the CBS fall line-up, the talented Melissa Benoist plays Kara Danvers (nee Kara Zor-el), wearing the DAP frame from the Fiction by l.a.Eyeworks collection. [Behind-the-scenes photo via the CBS Network]
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: XO Goodbye
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October 24, 25, 26 Fantastic frames and sizzling sunglasses at staggering discounts of 20% - 80% off! Friday October 24th | 10AM to 9PM Saturday October 25th | 10AM to 8PM Sunday October 26th | 11AM to 5PM MELROSE LOCATION ONLY! 7407 Melrose Avenue Los Angeles, CA 90046 323-653-8255 Limited-Time Lens Sale! 20% off prescription and custom sun lens orders for sale-purchased frames! Monday - Saturday | October 27 - November 1 Monday - Saturday | November 3 - November 8 *closed Sundays, November 2 & 9* * PAYMENT BY CASH, CHECK, ATM ONLY. NO CREDIT CARDS. * Sale event is in-store only; no phone sales, holds, or orders via e-mail. * Because space is limited aboard the mothership, we ask that you please travel light to the Big Sale. Large bags, strollers, pets, cellos, surfboards, hoop skirts and the like are better left at home.
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Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Welty
A chic and creative take on the contemporary cat eye, OCTAVIA features satin finishes complemented by high-gloss scrolls on the browline.
As we celebrate the 36th anniversary of l.a.Eyeworks, we raise our glasses with heartfelt gratitude for your incredible love and support. The journey that began when we opened the doors to our house of optical imagination on September 9, 1979, continues. From here to sempiternity! TriviaVision: before the "mothership" on Melrose Avenue opened for business in 1979, our window sloganeering began with l.a.Eyeworks' very first window pronouncement: CHANGING THE FACE (which would soon be followed with a second declaration: FACING THE CHANGE). [Background photo of the Melrose Avenue store in the very early 80s by photographer Dennis Keeley.]
Rebellious thoughts might bubble up along the brow of JASPER, superbly crafted in titanium with dazzling finishes and a determined wit.
The secret is out! Hidden treasures and fabulous finds of l.a.Eyeworks brand sunglasses from 30% - 70% off! Thursday, January 28th (11 - 7) Friday, January 29th (11 - 7) Saturday, January 30th (11 - 7) Sunday, January 31st (12 - 5) BEVERLY LOCATION ONLY 7386 Beverly Boulevard Los Angeles, CA 90036 323 931 7795 Bonus! 20% off prescription and sun lenses from February 1st to February 7th for all sale-purchased frames.
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Splashing across the l.a.Eyeworks universe is a vibrant new series of Uncensored Visions campaign portraits highlighting the brand's newest eyewear designs. Inspired, perhaps, by the l.a.Eyeworks tagline "A face is like a work of art . . ," photographer Josef Jasso approached Irish artist Derick Smith with a proposal that Smith's paintings create the visual environments for the new portrait series. Jasso, whose previous images for l.a.Eyeworks have included sensational portraits of Elvira, James St. James, and Rose McGowan, said of the partnership: " Derick Smith’s paintings are so alive with color and movement, they're like skipping instead of walking. Instant joy. Likewise, l.a.Eyeworks frames are incredible pieces of art on their own, but they really do come to life on the face. With this series I wanted to capture both ends of the art experience—to showcase the work as well as the reaction that looking at, and wearing, something so alive can bring. It's me returning the favor back to the art." Visit our Uncensored Visions portrait gallery to see more from the series. Introduce yourself to Derick Smith's extraordinary paintings here, and dive into Josef Jasso's imaginative photography here.
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l.a.Eyeworks is pleased to launch a new series of photographs in our Uncensored Visions series with the work of artist Sula Fay. Photographed in and around Los Angeles, these striking images amplify the many intensities of California's legendary sunlight and our passion for equally vivid color.
SPEX is one of Chicago's premier destinations for stylish eyewear and sun wear. Recently recognized in the annual "Best of Chicago" poll as "Best Eyewear - 2014" by the Chicago Reader, Spex showcases artfully crafted eyewear to a stylish and discerning public with an eye for beauty and function. Check out our Where to Buy page to find Spex locations carrying l.a.Eyeworks or visit Spex online at www.spexoptical.com.
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One of the world's most popular operas meets l.a.Eyeworks this summer in the Landestheater Niederbayern's production of Carmen in Germany. The scenic and costume designs by the British creative duo Huntley Muir include a selection of l.a.Eyeworks sunglasses for each of the main characters, reinforcing the contemporary significance of Bizet's immortal score for this riveting tale of love and jealousy. Performances in Landshut, Passau and Strobing are scheduled from May to July. [photos: Peter Litvai]
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With proceeds benefiting Art Matters, the 3rd annual l.a.Eyeworks Eyewear Shopping Event was presented by Alexander Gray Associates in March at their stunning contemporary art gallery in New York's Chelsea district. Frame lovers from the worlds of art and fashion descended on the two-day event that featured hundreds of selections of l.a.Eyeworks frames and sunglasses. Hosted by David Cabrera and Alex Gray of Alexander Gray Associates, along with Gai Gherardi and Margo Willits of l.a.Eyeworks, the event raised funds to support Art Matters in its ongoing mission to provide grants for the creation of groundbreaking new work by individual artists.
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l.a.Eyeworks' Sunglass Sale starts this Thursday on Melrose Avenue! Hundreds of l.a.Eyeworks brand sunglasses from 30% - 70% off! Thursday, June 25th (11-7) Friday, June 26th (11-7) Saturday, June 27th (11-7) Sunday, June 28th (12-5) MELROSE LOCATION ONLY 7407 Melrose Avenue Los Angeles, CA 90046 323 653 8255 Bonus! 20% off prescription and sun lenses from June 29th to July 3rd for all sale-purchased frames.
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It was a painterly pairing as l.a.Eyeworks frames accented the debut of fashion label Wolk Morais' Resort 2016 collection at Kohn Gallery in Hollywood. Inspired, in part, by California abstract painters as well as the technicolor screen test pattern, designers Brian Wolk and Claude Morais worked with celebrity stylist Elizabeth Stewart to select several key shapes from the l.a.Eyeworks collection in a spectrum of vivid hues. Included among these frame designs were Boaz, Date Shake, Ozark, Picnic and Tootie in vivacious shades of orange, fuchsia, blue and yellow. A-listers at the event included Rose McGowan, George Kotsiopoulos, Cameron Silver, Topher Grace, Magda Berliner and the CFDA's Steven Kolb. Enjoy backstage and front row highlights from the event in the slideshow above.
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With imaginations everywhere already switching into hyperdrive for the December release of Star Wars: The Force Awakens, our Window Wonder for May jumps on board with our eyes set on that galaxy far, far away.
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Wearing the Francis frame by l.a.Eyeworks, Hollywood icon Jeff Goldblum has a new role: as spokesperson for Apartments.com in a massive multi-media advertising campaign to launch their new website. Celebrated by fans and critics for his roles in such classic films as "The Fly," "Jurassic Park," and "The Grand Budapest Hotel," Goldblum portrays the character Brad Bellflower, a light-hearted parody of an eccentric Silicon Valley tech visionary. Have a look at the TV commercial here.
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We are pleased to announce the inclusion of l.a.Eyeworks in the 56th Venice Biennale as part of the exhibition "Looking ahead. The evolution of the art of making. 9 stories from Veneto: digital - not only digital" on view from May 9 to November 22 in the Venice Pavilion. Curated by designer Aldo Cibic, the exhibition explores the role creative innovation plays in driving the development of contemporary production processes. Nine distinctive stories illustrate the thesis, including "From Los Angeles to the Dolomites," which highlights a selection of iconic l.a.Eyeworks designs by Barbara McReynolds and Gai Gherardi, produced in Italy from 1983 to the present. Click here to learn more about the exhibition. Looking ahead. The evolution of the art of making. 9 stories from Veneto: digital—not only digital Venice Pavilion 56th Venice Biennale May 9 - November 22, 2015 www.labiennale.org
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l.a.Eyeworks is pleased to welcome alt-culture icon Elvira to the Uncensored Visions campaign for Spring/Summer 2015. Photographed in all of her camp-punk-gothic glamour by photographer Josef Jasso, Elvira wears the JASPER frame. "Elvira, Mistress of the Dark," is a well-known media persona created by American actress Cassandra Peterson, who first came to prominence on local television in Los Angeles as the host of "Movie Macabre," a weekly horror movie showcase. With characteristic wit and a love of the naughty double entendre, Elvira's ongoing run of appearances on television, in movies, on radio, in comic books, and even on a pinball machine, have made her a globally loved one-woman phenomenon.
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Gai Gherardi will be among several notable eyewear designers to be featured in International Vision Expo East's presentation of “Speaking of Design: A Panel Discussion with the Eyewear Designers of the Council of Fashion Designers of America (edCFDA)" taking place in the new Galleria’s lounge from 5:00 - 5:45pm on Friday, March 20th. Steven Kolb, CEO of the CFDA, will moderate the panel of noted eyewear designers that includes Blake Kuwahara of Blake Kuwahara Eyewear, Christian Roth of Christian Roth Eyewear, Gai Gherardi of l.a.Eyeworks, Robert Marc of Robert Marc Eyewear, Selima Salaun of Selima Optique, and Shane Baum of Leisure Society. A cocktail reception with the designers will follow. Admission is free to all Vision Expo East attendees. Click here to learn more about the event.
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FRAMING CREATURES | Our Benefit Trunk Show in NYC . . . and Doughnuts!Click HERE to explore a photo album from our sweet "Framing Creatures" trunk show in New York City to benefit Art Matters, an arts granting organization. Presented by Alexander Gray Associates at their beautiful gallery in Chelsea, there were fabulous faces, great glasses, and a DOUGHNUT WALL!
Join us as l.a.Eyeworks bring their imaginative optical designs to Alexander Gray Associates for a spectacular once-a-year shopping event. Purchases will benefit the visionary grant making work of Art Matters. Wednesday, March 18th, from 6-9 pm and Thursday, March 19th, from 1-5 pm Alexander Gray Associates 510 West 26 Street, New York 10001 firstname.lastname@example.org | 212 399 2636 Click here to see a slideshow from this year's extravaganza! Know more about Art Matters at www.artmattersfoundation.orgVisit Alexander Gray Associates at www.alexandergray.com
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LUCK OF THE IRIS . . . may your eyes lead you to good fortune.
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l.a.Eyeworks invites you to the Soho House in Berlin on Thursday, March 6th 2014 for drinks, snacks, and great glasses!
If you tuned in to ABC's hit crime drama Castle last week, you may have noticed this finely framed and handsome fellow, actor Gregory Zarian, in a guest appearance as Scott Galloway, the business partner of the episode's prime suspect. Zarian (who many remember for his much-loved character Julius on "General Hospital") wears a Verdugo frame in Southern Tortoise. The episode "I, Witness" originally aired on February 2, 2015.
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Calling all cupids! When it's time for courtin' and sparkin', nothing locks in your allure like glasses by l.a.Eyeworks. Guaranteed to flaunt your flirts and boost your beguiling glances.
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Fans of CBS' hugely successful procedural detective series Criminal Minds are deeply familiar with the fanciful eyeglasses wardrobe of Penelope Garcia, the bespectacled FBI brainiac portrayed by actress Kirsten Vangsness. Here, Vangsness celebrates her first co-author credit (with Erica Messer) on the script for "Nelson's Sparrow," an episode intended as a commemorative treat for all the fans who've followed "Criminal Minds" since its inception in 2005 (the episode first aired on January 28). Kirsten is wearing "Tread," an [almost] vintage l.a.Eyeworks design in a color we loved very much called "Pink/Red Split." Photo courtesy Instagram @kirstenvangsness
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We're excited to introduce you to a new family of original designs for the l.a.Eyeworks and Fiction collections. Enjoy a preview here and set your compass to join us at one of the following exhibitions: 100% Optical | MIDO | SECO | Vision Expo East Please contact your sales representative or our office to schedule an appointment that is convenient for you. us + canada (800) 348 3337 | email@example.com +33(0) 4 50 40 7373 | firstname.lastname@example.org
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For the Glass episode of Steven Johnson's six-part PBS/BBC documentary "How We Got To Now," l.a.Eyeworks co-designer Gai Gherardi explains how glasses evolved from a functional apparatus to a statement of personal expression and style. Visit here to learn more about the series. The episode is also available for purchase/download on iTunes.
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2015 SUNGLASS SALE Hundreds of l.a.Eyeworks brand sunglasses from 30% - 70% off, guaranteed to earn you lots of likes and loads of new followers! Thursday, January 22, 11-7 Friday, January 23, 11-7 Saturday, January 24, 11-7 Sunday, January 25, 12-5 BEVERLY LOCATION ONLY 7386 Beverly Boulevard Los Angeles, CA 90036 323 931 7795 Bonus! 20% off prescription and sun lenses from January 26 to February 1 for all sale-purchased frames.
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Before our happy hooves hop into the new year, we raise our glasses to say THANK YOU for your friendship, your inspiring fabulous faces, and for supporting our Uncensored Visions in 2014!
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As director Tim Burton's film Big Eyes nears its theatrical release on December 25, the moment seemed just right to visit one of the more unique chapters in the history of the l.a.Eyeworks portrait ad campaign. In July 2000, to celebrate the opening of the exhibition "Margaret Keane and Keanabilia" at the Laguna Art Museum, l.a.Eyeworks' signature portrait campaign made its first-ever departure from Greg Gorman's stunning black-and-white photographic portraits to a 2-D illustration. The face was Margaret Keane's famed 1962 painting of a young woman entitled "Escape," digitally accessorized with a "Pan" frame design by l.a.Eyeworks. The survey exhibition, sponsored in part by l.a.Eyeworks, marked the troubled but triumphant journey of Margaret Keane from ghost painter (hidden for years behind her then-husband Walter, who publicly claimed credit for the beloved paintings) to prevailing in a 14-year legal battle to establish herself as the true creator of the famed eyes.
With unique angles, sensational color, and elaborately sculpted details, VAPORETTO is a smooth sailing vessel for your own original journey.
Josef Jasso, the photographer behind many of our Uncensored Visions campaign portraits, was front and center in the Style section of the Sunday New York Times wearing his Francis frame (which Josef famously dubbed "the most beautiful tuxedo with patent leather shoes for your face") -- in an article about "art selfies": http://nyti.ms/1wCaMMX Photo credit: Elizabeth Lippman for the New York Times
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FROM OUR HORNS TO OUR HOOVES, WE WISH YOU GOOD GRAZING, BEAUTIFUL BEARDS, AND HAPPINESS IN YOUR HERD. GOAT FORTH AND PROSPER IN 2015 Barbara Gai Margo and all the l.a.Eyeworkers
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Congratulations to our favorite midfielder, Robbie Rogers of the Los Angeles Galaxy, looking handsome as ever in his GARZA sunglasses. Not only did he help lead the Galaxy to the Western Conference Championship (and, hopefully, the national trophy on Sunday!), but he's also just published a personal memoir "Coming Out to Play".
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In case you haven't herd, it be-hoofs us to say: Happy Holidays from l.a.Eyeworks!
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l.a.Eyeworks marks its 25th annual observance of Day With(out) Art / World AIDS Day with special in-store projects to honor this important day of remembrance, awareness, witnessing, and hope. In addition to the Red Ribbon project and special votive installations, the music played in the stores is a playlist chosen by our friends in the arts and services communities to commemorate this important day. Visit our YouTube page on December 1 to listen to the playlist.See the playlist here
It's prime time for l.a.Eyeworks' new Window Wonder: GOURD TIMES!
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On September 9, 1979, we opened the doors to our house of optical imagination. Our heartfelt thanks on this 35th anniversary to all who've supported and shared in our journey of Uncensored Visions. Our hearts are full. Our glasses are full! With love and gratitude,Barbara, Margo, Gai & the l.a.Eyeworkers"Thank You" drawing by Huntley Muir.
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In July, the Board of Directors of the Council of Fashion Designers of America (CFDA) ratified the addition of 30 new members to its prestigious roster, including Barbara McReynolds and Gai Gherardi, the co-founders and co-designers of l.a.Eyeworks. "We're honored to become members of the CFDA," said Gherardi, "and we're very happy any time eyewear design is recognized for its importance to the dialogue of fashion."
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In Los Angeles this past weekend, Elton John performed for capacity crowds on his "All the Hits" tour, wearing one of l.a.Eyeworks' greatest hits: the Silverman frame in a unique electric BIC Blue with lenses we hand-tinted in our lab. Always an honor!
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Cultivate a chic new look with FLOWER POT--graphic edges meet voluptuous curves in a bouquet of lush, exuberant color.
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The l.a.Eyeworks Window Wonder for August: BUY CURIOUS! And give great glasses a try! Supporting independent businesses and shopping locally in your community is good vision!
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Former rugby player Thom Evans has come to tackle Hollywood, looking pitch perfect in a pair of SILVERMAN sunglasses in gold with etched patterning. Styled by Warren Alfie Baker for Attitude magazine (UK).
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Is the spirit willing? You betcha! STARE WAY TO HEAVEN: our Wonder Window for July at the Beverly Boulevard Flagship in Los Angeles.
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At the Spring 2015 Paris Men's shows, pop legend Joe Jonas with Kim Jones, men's style director for Louis Vuitton. Joe wears Masonite by l.a.Eyeworks in Brown Grey Smoke Split.
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The House of l.a.Eyeworks: where it's IN to be OUT and where PRIDE IS WIDE Our Window Wonder for June celebrates LGBT Pride Month -- and for the next three days: Pride Weekend in Los Angeles!
As World Cup fever sets in, we catch up with LA Galaxy midfielder Robbie Rogers, wearing a RERUN sunglass by l.a.Eyeworks in a recent feature for Hello Mr. magazine.
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At Broadway's Tony Awards, RuPaul threw some shade on the red carpet with a lustrous pink tux jacket, accented by a polka dot bow tie and a REBAR frame by l.a.Eyeworks.
Thrilled to be mentioned in Los Angeles magazine's '80s Issue as one of the hometown brands that propelled "L.A. style" onto the global stage. We love our City of Angels (so much, in fact, we made sure it was in our name from the beginning). The vintage portrait of Mickey Rourke is by the phenomenal Greg Gorman, with makeup by Alphonse Noe and hair by the legendary Teddy Antolin!
Go Ogle...our Window Wonder wish for the month of May at The Mothership on Melrose.
In New Zealand, our friends at Occhiali Optical Newmarket cooked up a very special l.a.Eyeworks trunk show, including THIS magnificent window display.
Roll 'em! "Googly Eyes," a hip hypnotizing sculpture by L.A.-based artist Bettina Hubby, is mounted on the roofline of the l.a.Eyeworks mothership. Powered by wind and sun, these colossal peepers spin and glow as they keep watch over historic Melrose Avenue. See them in action HERE.
INDIE VISIBLE! Our Window Wonder for spring gives us a chance to say Right On! for making your indie visible, and Thank You! for shopping locally and supporting independent businesses like l.a.Eyeworks. We see through YOU!