"We design eyewear that celebrates the glorious diversity of faces and the uniqueness of individuals. The glasses we make are suggestive sparks that fly from our imagination. It is you who completes these thoughts and brings the dreams of l.a.Eyeworks into being."-- Barbara McReynolds & Gai Gherardi
40 years ago today, we unlocked the door of our shop on Melrose Avenue with little more than an idea to change the conversation about eyewear. Four decades later, it’s hard to describe how full, how forty-fied, we feel as we raise our glasses to thank you for your invaluable support.We would not have arrived at this auspicious moment, nor would our optical dreams have been as vibrant, without you. The gemstone for a fortieth anniversary is the ruby, a jewel that is loved for the deep fire that burns within its heart. As we stand at the threshold of a gleaming new decade, our love for great glasses and those like you who translate them to the world only burns brighter.With gratitude and good wishes,Barbara, Gai, Margo, Roband all the l.a.Eyeworkers
The celebration continues as we unveil a new collection of designs for Spring 2020
May 29th, 2020edCFDA: What is The Future of Eyewear + Design
Join l.a.Eyeworks co-founder/designer Gai Gherardi and an engaging panel of independent optical designers from the Eyewear Designers of the CFDA (edCFDA) for a virtual “Happy Hour” discussion presented by Vision Expo on Friday, May 29th, at 1:15PM PDT.
Registration for the live broadcast is free at
http://vew2020.com/HappyHour
From The Vision Council:EYE2EYE Happy Hour SeriesTitle: edCFDA: What is The Future of Eyewear + DesignDate: Friday 5/29Time: 4:15 EDTPlatform: ZoomModerator: Erinn Morgan, Editior-in-Chief and Editorial Director at Eyecare Business MagazinePanelist: Selima Salaun, Gai Gherardi, Ahlem Manai-Platt, Blake Kuwahara
DESCRIPTION: This important panel discussion features four acclaimed edCFDA designers, who will explore how the Covid-19 pandemic has changed the eyewear landscape—and how elements such as concept, design, engineering, manufacturing, price point, and even marketing will shift and change as consumer preferences are being reshaped today. The discussion will also look at the ongoing viability of the luxury eyewear market as the world moves through this difficult time—how might “luxury” and “high-end” eyewear design, price level, and availability change as a result?See you Friday!
May 8th, 2020Virtual Visions LIVE!
“Independence at the Creative Edge”
Join l.a.Eyeworks co-founder/designer Gai Gherardi and an engaging panel of independent optical designers and retailers for a virtual “Happy Hour” discussion presented by Vision Expo on Friday, May 8th, at 1:15PM PDT.
Registration for the live broadcast is free
HERE.
March 25th, 2020Virtual Visions LIVE!
Stay tuned for online program announcements. Who knows what we’ll cook up in the Uncensored Visions kitchen! A live webinar with l.a.Eyeworks co-founder/designer Gai Gherardi? Special guests describing their love affair with our glasses? The entire 40-year history of l.a.Eyeworks told by sock puppets?
Uplifting! With subtle shifts in shaping, DIXON makes frame fashion approachable with material options that range from formal to far-out.
Is it a cloud? A flower? Or a bubble for your thoughts? The buoyant, scalloped edges of CASTANET surround rhythmic patterns and lush colors.
To be perfectly candid, you'll make a boldfaced statement with FRANKLY, crafted from sturdy titanium in saturated matte and shiny finishes.
With smart, tailored edges and jolts of colorful wit, KOLA pops with layers of animated patterns and deep washes of luxe color.
Chic, enticing colors and dazzling patterns animate MINX's slender but potent balance of hard angles and gentle curves.
Run rings around the other frames with PISMO's custom acetate components mounted on a refined titanium chassis in stunning contrast colors.
Pure geometry gets dressed up with POMFRET's striking satin finishes on titanium, accented by colorful, intricately crafted acetate components.
Keep fishing! TROUT mixes the traditional shaping of a keyhole bridge with ultramodern lightweight HD acetates in rich, luminous colors.
Get in shape with WHELK's unconventional and flattering silhouette, crafted from lightweight titanium with custom acetate highlights.
The rectangle gets a remodel. YUBAN's durable titanium chassis features gently rounded corners and angular, custom-fitted acetate details.
Pure geometry gets dressed up with POMFRET's striking satin finishes on titanium, accented by colorful, intricately crafted acetate components.
True to its inventive spirit, FICTION explores the evolving realm of eco-conscious materials with an introduction of the FICTION green collection for Spring 2021. The five designs that comprise FICTION green feature “bio-acetate,” a material that employs renewable, naturally-derived substances that significantly reduce the use of petroleum-based plasticizers.
Bio-acetate stars in the FICTION green designs for CATCH, NOTE, and WHISTLE, while FLY and RHYME highlight the material in a supporting role. To mark the introduction, all frames incorporating bio-acetate are emblazoned with a newly designed FICTION green logo inside the temple arms. True to the exceptional detailing of the collection, the enamel medallion mounted on the proprietary hinge-and-temple configuration has been changed to green on silver for this series.
Since its launch in Spring 2019, FICTION has cultivated an enticing library of covetable classics and innovative new ideas. FICTION green plots a new storyline for the collection that looks toward a more sustainable future.
l.a.Eyeworks announces the donation of $65,000 to the
Art For Justice Fund with proceeds generated by the sale of the WELLS frame, launched in August 2020 and named in honor of journalist and civil rights pioneer Ida B. Wells (1862-1931).
The Art For Justice Fund, begun by arts philanthropist Agnes Gund as a five-year charitable initiative, invests in artists and policy advocates to address issues of justice reform and to amplify the human and societal toll of mass incarceration. On May 20, the Art for Justice Fund announced it will add a sixth year of grantmaking in support of artist-centered justice collaborations under the banner of “New Visions for Shared Safety.”
“Given the immediate need to address change,” said l.a.Eyeworks President Rob Rich, “we’re proud to align ourselves with the direct donations-into-action strategy of the Art For Justice Fund.”
l.a.Eyeworks co-founder/designer Gai Gherardi adds, “Based on our shared belief that art gives agency to those who are denied visibility and paves the way to drive change forward, our partnership with the Art For Justice Fund was a natural.”
l.a.Eyeworks’ campaign to benefit the Art for Justice Fund extends its legacy of benefiting social causes, which has included Planned Parenthood, Art Matters, Project Angel Food's Divine Design, the National Campaign for Freedom of Expression, DIFFA (Design Industries Foundation Fighting AIDS), and the Aileen Getty House for Women with AIDS.
SEE WHAT'S
NEW IN
L.A.EYEWORKS
FEATURED FRAME: BIRDY
UNCENSORED VISIONS
AUTO PORTRAITBy ESRA ROTTHOFF
Original, often iconoclastic, and always invigorating, eyeglasses designed by l.a.Eyeworks are immediately recognized for their bold shapes, imaginative handling of materials, and expressive use of color. Working from deep intuition, McReynolds and Gherardi begin each of their limited-edition designs with a hand-drawn sketch, the first step on a path of meticulous production where the finest materials are shaped by a combination of technology and hand-finished crafting. Every aspect of an eyeglass frame's shaping and construction has at one time or another been re-thought and re-invented as part of the designers' restless imaginations. The result is an expanding legacy of glasses that balances innovation with wearability, walking a fine line between optical tradition and a redefining expression of the "now." Although l.a.Eyeworks have graced the faces of celebrities, performers, artists, and athletes, the deeper intention is for you to find a frame that conforms to no fashion sensibility but your own.
In addition to groundbreaking eyewear designs, l.a.Eyeworks has made an indelible stamp on the look and language of what an eyewear company can be. From streamlined architectural spaces to the cases that protect the frames, no detail is left untouched as a subject for creative investigation. Retail store windows, for example, are a messaging platform to invoke conversations about vision, culture, social equality, freedom of expression, and sometimes, the power of a really good pun. An abiding love for artists has been the genesis for an ongoing series of in-store exhibitions, event programming, and commissioned works, including a series of artist-designed cleaning cloths. Since 1981, the brand's signature portrait ad campaign, photographed by Greg Gorman, has featured an eclectic mix of more than 200 high-profile celebrities and lesser-known cultural provocateurs in an ever-evolving series of stunning black-and-white images, anchored by the legendary tagline,
A face is like a work of art. It deserves a great frame.
"We design eyewear to celebrate the diversity of faces and the uniqueness of individuals. The glasses we make are sparks of our imagination. You complete these thoughts and bring the dreams of l.a.Eyeworks into being."-- Barbara McReynolds & Gai Gherardi
Polygons gone wild! DATE SHAKE is a bold pentagonal signature and a showy platform for dazzling colors.
FRAME: DATE SHAKE
7407 MELROSE AVE.LOS ANGELES, CA 90046tel: 323 653 8255fax: 323 653 8176
email
Hours of operation:Monday - Saturday: 11am - 7pmClosed on Sunday
*CURRENTLY OPEN BY APPOINTMENT ONLY * COVID PROTOCOLS IN PLACE*
Face: Paul Reubens. Frame: Beat. Photographer: Greg Gorman. 1983, l.a.Eyeworks.
A hallmark of the l.a.Eyeworks design vocabulary, BODHI 2 is a timeless combination of minimalist shaping, construction, and tonality.
Angled like a bow tie to dress up your eyes, HON combines smart shaping with a big color range to make impressions from girlish to golly!
Layers of pattern and color are precisely sculpted to give ARDEN its compelling shape and glamorous angling in multiple dimensions.
Each "Blink" bow tie is handcrafted for l.a.Eyeworks by the friendly Canadians at Cursor & Thread, bespoke tie-makers to the timelessly cool.
Layers of pattern and color are precisely sculpted to give ARDEN its compelling shape and glamorous angling in multiple dimensions.
A tailored frame with a big presence, BLAKEY impresses with neat, articulated edges. Rendered in HD acetate for lightness and luminosity.
The ''Surprise... you're pregnant!'' glasses are a limited edition artist's multiple by Emily Roysdon in collaboration with l.a.Eyeworks. Available exclusively online.
A modern infusion of color choices in handsome, earthy tones updates the traditional shaping of FIFTY.
With an elegant upsweep and charming color choices, HAYRIDE will take you on an easygoing but distinctive eyewear excursion.
Brilliant colors and striking patterns emphasize the unique angles and curvy, glamorous upsweep of BENDIX.
With crisp, articulated shaping and precise construction, CORGI combines aluminum and titanium for a look that is both clean cut and edgy
Uncensored Vision photographed by Greg Gorman. Frame: SKY KING
Here are some basic steps to try if the l.a.Eyeworks website is not working properly for you.
1) Empty the browser cache. (Search Google on how this is done, as each browser and platform is a little different)2) If problem persists, quit the browser, reopen the browser, and try loading the website again.3) If still having problems, try the website on a different browser or computer. (follow steps above if needed)
Remember, you can also use a smart phone to view the mobile version of the website and place orders.
Note, you may need to contact your service department to isolate software, hardware issues, or if an update of the OS and /or browser software is required.
-----
If you are unable to use the website due to disablility or other factors, please call customer service:
North America: (323) 962-3915
Europe: +33 4 50 40 73 73
Dashing colors accentuate the timeless shaping of DIGGS' inventive combination of precision-crafted aluminum and titanium components.
With precision crafting of distinctive acetates mounted on custom-colored titanium chassis, GARCIA is a singular take on a traditional round frame.
Material: Acetate, Stainless SteelMeasurements: 50-18-140
Material: Acetate, Stainless SteelMeasurements: 52-22-140
Shown with G-15 Polarized AR Coated Lenses
A potent but thoughtfully contoured rectangle, AUSTRALORP features spirited color choices in luminous, lightweight HD acetate.
Material: Acetate, Stainless SteelMeasurements: 55-17-140
GREETINGS!
l.a.Eyeworks is pleased to welcome you to a world of Virtual Visions at The Optical Foundry Digital Expo. Discover the Spring 2020 collection of designs by exploring our Uncensored Visions campaign images, or, dive right into a complete catalogue of the frames via the links below. Scroll further down for limited-time-only purchasing incentives and forthcoming program announcements.
Fiction + YOU = CE Credits!
Special offers for Spring 2020
6 frames = CE credits12 frames = CE credits + shipping 18 frames = CE credits + shipping + 90 day payLogin to your FICTION account
here.Place your order, type CE2020 in the order notes and voila! We are standing by...
But first, how are you?
Let’s talk! Want to hear your rep’s voice? Give them a call and they’ll place your order for you and make sure you get your special offers, pronto!
Want to bring Fiction into your shop/practice? Email us here and we'll get you started on the road to FICTION.
Fiction + YOU = CE Credits!
Special offers for Spring 2020
6 frames = CE credits 12 frames = CE credits + shipping 18 frames = CE credits + shipping + 90 day pay Login to your FICTION account
here. Place your order, type CE2020 in the order notes and voila! We are standing by...
But first, how are you?
Let’s talk! Want to hear your rep’s voice? Give them a call and they’ll place your order for you and make sure you get your special offers, pronto!
Want to bring Fiction into your shop/practice? Email us here and we'll get you started on the road to FICTION.
WELCOME TO THE DIGITAL EXPO 2020!
Story goes here
Frame Description goes here.
Merging a bold, classical vibe with a modern graphic line, JERSEY MAC ignites with swarms of plush tones and effervescent patterns.
Gallop into timeless glamour with HORSE SHOE: a sophisticated upsweep infused with tempting textures and shimmering layers of modern color.
SEE WHAT'S
NEW IN
L.A.EYEWORKS
UNCENSORED VISIONS
Dear friends of l.a.Eyeworks,Beginning April 1, 2021, we will temporarily be serving all of our customers exclusively at the original l.a.Eyeworks store (aka the “Mothership”) at 7407 Melrose Avenue, 90046tel. (323) 653-8255,
melrose@laeyeworks.comThe l.a.Eyeworks flagship location at 7386 Beverly Boulevard will be on temporary hiatus after March 31st. Calls and e-mails to the Beverly location will be forwarded automatically to the Melrose Avenue store for speedy reply. Although there is light on the horizon, we anticipate it will be a few more months before we can welcome you in a more expanded atmosphere. Until then, consolidating our resources on a temporary basis in one location will allow us to continue serving you safely and more effectively as we prepare both locations for the “post-COVID” era. We eagerly look forward to announcing a re-opening of the Beverly Boulevard location as soon as possible. We are proud to have conducted our business safely under a vigorous set of protocols since May 2020, and we are deeply grateful to all of you who have trusted us to guide your optical journey through this most extraordinary, historic time. You will find following more specific details about this temporary change in service, and we are prepared to assist you with any questions or concerns you may have. We look forward to seeing you soon! What if I have an existing order at Beverly Boulevard? If you have an order in process, it will be transferred safely to Melrose Avenue on April 1. Notifications of order status by phone, text, and e-mail will continue as before. If you have been contacted to pick up an order, we kindly encourage you to do so before March 31st if possible. What about my client history I’ve established at Beverly Boulevard? With careful planning and access to your client records, we are focused on providing complete continuity of care for you and to making your experience at the Melrose Avenue location as seamless as possible. Where is the Melrose Avenue store? The Melrose Avenue store is a mere five blocks north of the Beverly location at 7407 Melrose Avenue, 90046. Limited parking may be available behind the store (enter via the alley at Martel). Metered and side street parking is also easily accessible. Are there COVID protocols in place at Melrose, too? Absolutely. We continue to offer visits on an appointment-only basis (please contact us to schedule a time convenient to your calendar). Entry into the store requires a face mask covering your nose and mouth, physical distancing, and a temperature check and splash of hand sanitizer upon entry. All frames you will come into contact with have been sanitized. Is there an alternative to going to the Melrose Avenue location? From curbside drop-offs to shipping to more "remote" styling options, we are happy to discuss alternatives to accommodate your needs. When will the Beverly Boulevard location reopen? At present, our best estimate is within 2-3 months, depending on the progression of the health crisis and other factors. An announcement will be sent to e-mail subscribers to notify you in advance of the happy date!
Join our mailing list at the bottom of this page.
True to its inventive spirit, FICTION explores the evolving realm of eco-conscious materials with the introduction of the FICTION green collection for Spring 2021. The five designs that comprise FICTION green feature “bio-acetate,” a material that employs renewable, naturally-derived substances that significantly reduce the use of petroleum-based plasticizers.
Bio-acetate stars in the FICTION green designs for
CATCH,
NOTE, and
WHISTLE, while
FLY and
RHYME highlight the material in a supporting role. To mark the introduction, all frames incorporating bio-acetate are emblazoned with a newly designed FICTION green logo inside the temple arms. True to the exceptional detailing of the collection, the enamel medallion mounted on the proprietary hinge-and-temple configuration has been changed to green on silver for this series.
Since its launch in Spring 2019, FICTION has cultivated an enticing library of covetable classics and innovative new ideas. FICTION green plots a new storyline for the collection that looks toward a more sustainable future.
ARTIST
DESIGNED
CLEANING
CLOTHS
DESERT
PEACE BE WITH VIEW
AUTO PORTRAITBY ESRA ROTTHOFF
l.a.Eyeworks frames are designed in Los Angeles by the co-founders and co-owners of the company, Barbara McReynolds and Gai Gherardi. Collections are produced in limited edition quantities, which allows us to make more creative shapes with imaginative colors and innovative surface treatments. Because McReynolds and Gherardi were both seasoned opticians before they began designing eyewear, l.a.Eyeworks frames demonstrate great understanding of facial proportions and the principles of making a comfortably fitting frame that can accommodate a wide range of prescriptions.
l.a.Eyeworks glasses are made of fine acetate and metal materials. The frames are manufactured in artisanal factories in Italy and Japan that combine the use of advanced technology (e.g., computer-aided sculpting ) with the warmth and finesse of hand-finishing. It's worth noting that even the color of temple tips are hand-chosen to complement the custom colors of our metal frames.
New collections are introduced in the fall and spring of every year, with occasional smaller mid-season introductions. To be notified of new frame offerings, please sign up to receive our newsletter
here.
Material: Acetate Measurements: 53-20-138
FRAME: TOOTIE
Dear friends — on a temporary basis, we will be seeing all l.a.Eyeworks clients exclusively at our Melrose Avenue location.
Your calls, e-mails, and any orders in process will be forwarded securely.
Thank you for your patience and understanding. We'll be back for more great glasses at the Beverly flagship shortly!
For additional details, click
here.
WIDE WORLD:
THAT'S AMORE!
Step right up, folks! Just in time for our 35th anniversary, we're cutting the ribbon to celebrate the grand opening of our
brand new home on the world wide web. Browse the l.a.Eyeworks
collections, peruse the
news, know more
about our story, and explore the
wide world of our optical imagination.Whether you're on the go with a phone or tablet, or delving into all the new features on desktop, we'll be enhancing and expanding the site regularly. So check in often and stay as long you like. The doorway to Uncensored Visions is open 24 hours a day!
Sunglasses by l.a.Eyeworks (vintage
Silverman, left, and
Gigantor, right), selfie sticks, and a fan-filled red carpet accent this modern interpretation of Bizet's Carmen
Something to tweet about: BIRDY breaks free from the flock with unique geometry and a sensational display of multi-colored plumes.
KRUPA's strong but gentle brow is scaled for smaller faces in search of something upbeat and assured with a lightweight, graphic volume.
Each BLINK bow tie is handcrafted for l.a.Eyeworks by the friendly Canadians at Cursor & Thread, bespoke tie-makers to the timelessly cool. Available exclusively in our stores and online.
l.a.Eyeworks' iconic peace monocle is the perfect harmony of fashion and function. In a range of enticing colors, you're free to enlarge the small print ... and magnify the message.
Uncensored Vision photographed by Christopher Dibble for l.a.Eyeworks. Frame:
DONUT
The smooth tailoring of MOUSE FOOT creates an amiable vibe, with thoughtful color selections that range from moody to magnetic.
Let PORTER carry your eyewear style to the next level with a unique, eye-flattering shape, charming scale, and inspired color selections.
COYOTE transforms the classic notion of a unisex round frame with innovative shaping of the bridge and a score of compelling color choices.
The meticulous sculpting of DOVER reveals imaginative color combinations that flatter the eye and face with unique elegance and verve
Uncensored Vision photographed by Josef Jasso. Frame: PALOMAR
The bold, imaginative shaping of FUN ZONE is complemented by an upbeat family of crystal hues, bold solids, and sparkling patterns.
Both refined and expressive, VARDA applies precision craftsmanship to an array of dazzling acetates to explore hypnotic colors and patterns.
Material: Acetate, Stainless SteelMeasurements: 47-17-140
Material: Acetate, Stainless SteelMeasurements: 50-18-140
Shown with Grey Polarized AR Coated Lenses
For smaller faces seeking a more generously scaled silhouette, LOQUAT offers stylish color options from transparent tones to graphic solids.
Material: Acetate, Stainless SteelMeasurements: 53-19-140
Visually robust and extra spacious, WELLS elevates the classic rectangle with gentle shifts in shaping and potent, memorable colors.
SEE CHANGE: l.a.Eyeworks is designating proceeds from the sale of WELLS to benefit
The Art for Justice Fund.
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ARTIST
DESIGNED
CLEANING
CLOTHS
PEACE BE WITH VIEW
We’re honored to share that l.a.Eyeworks co-founder/designer Gai Gherardi is the 2021 recipient of the
Optical Women’s Association’s prestigious Pleiades Award, which recognizes “exceptional action in advancing the leadership role of women in the optical industry.”With deep appreciation for the honor, we raise our glasses to l.a.Eyeworks co-founder/designer Barbara McReynolds, founding partner Margo Willits, and the generations of brilliantly unique, fearless women who’ve shaped and guided the journey of l.a.Eyeworks, including all the Fierce Eyewear Sisters who wear our frames with courage and compassion!
SEE THROUGH WALLS
AUTO PORTRAITBY ESRA ROTTHOFF
WHERE TO BUY
From your head to your tale:
FICTION is an independent optical brand built upon a collection of finely crafted designs for prescription eyewear and sunglasses.
FICTION frames are produced under the creative direction of l.a.Eyeworks, a pivotal house of optical imagination that has been changing the conversation about eyewear since 1979.
FICTION frames are inspired by the idea that glasses are the introduction to the story that only you can create. Visit
fictionframes.com to view the collection.
FRAME: MA FRANK
Invigorating colors and original patterns infuse the enduring appeal of TWILL's sleek, rectangular shaping with a modern sensibility.
Mugging for the cameras: Escamillo (Kyung Chun Kim) and Carmen (Franziska Rabl) wearing vintage l.a.Eyeworks
Flying Wallendas and Fortuna sunglasses
More than ever, it seems, peace is a concept that "bears" never-ending encouragement, as our two magnificent polar bears at the l.a.Eyeworks mothership on
Melrose Avenue can attest.While we're on the subject, polar bears are an endangered species who are really struggling right now, and we're feeling it for them! Why not consider a gift to a wildlife protection fund as part of your holiday giving?
More than ever, it seems, peace is a concept that bears never-ending encouragement, as our two magnificent polar bears at the l.a.Eyeworks mothership on
Melrose Avenue can attest.While we're on the subject, polar bears are an endangered species who are really struggling right now, and we're feeling it for them! Why not consider a gift to a wildlife protection fund as part of your holiday giving?
Emblazoned with an l.a.Eyeworks frame design, the ''LOOPER'' is a lo-fi recording and sound looping device custom-made for us in a limited edition by Richard Upchurch. Available exclusively in our stores and online.
PRIMA's pronounced shaping and gentle curve to the brow create the perfect platform for energizing colors and patterns.
With tailored dimensions and fine finishes, BARCODE is a refined urban statement, crafted in lightweight, durable titanium.
Geometric attraction! The hip inner circles and sharp outer edges of SHASTA make for a chic, graphic statement in bold, fashionable colors.
With a wink to the cat eye, FERRIS transforms the notion with bespoke lens inserts that create dynamic interplays of color and pattern.
Geometric glamour! FADO combines dazzling color choices with a chic pentagonal silhouette and brow accent made in finely crafted titanium
Uncensored Vision photographed by Josef Jasso. Frame: PIKE
A striking and assertive cat-eye, HICKORY's dramatic form becomes a graphic plane for the display of irresistible, saturated color.
Gallop into timeless glamour with HORSE SHOE: a sophisticated upsweep infused with tempting textures and shimmering layers of modern color. NEW COLORS! NORTH AMERICA ONLY.
WHIRLY BIRD sets you apart from the flock with uniquely flattering pentagonal geometry and a sensational display of multi-colored plumage.
Material: Acetate, Stainless SteelMeasurements: 50-18-140
Material: Acetate, Stainless SteelMeasurements: 51-21-140
Shown with Brown Polarized AR Coated Lenses
Material: Stainless SteelMeasurements: 52-18-140
Gear up for unforgettable frame fashion with REGUMBO's signature shaping of floating lens mounts and dazzling, distinctive color selections.
Limited Edition. Please call for availability.
* no returns/exchanges
Greetings!
Start a new chapter with FICTION at The Optical Foundry Digital Expo. Click below to discover the Spring 2020 FICTION collection of designs, and make sure to scroll further down for limited-time-only purchasing incentives and ordering instructions.
FICTION EXPO 2020
FICTION + Digital Expo = CE credits and more!
Limited-time Special Offers for Spring 2020
With your purchase of 6 frames = earn CE credits*
12 frames = earn CE credits* + free shipping
18 frames = earn CE credits* + free shipping + 90 day billing
* update your knowledge and skills in the optical field by qualifying for courses at
Pacific University Oregon and the
Optical Training Institute.
* choose between 1 hour of Optometry Continuing Education Credit OR 2 hours of ABO Continuing Education Credit for every six frames ordered. All qualifying orders will be determined net of exchanges.
Current Customers: log in to your FICTION account
here.
Place your order, type CE2020 in the order notes and voila! We are standing by to confirm your order and credits via e-mail.
If you prefer, place your order by contacting your sales representative via phone or e-mail.
New Customers: Looking to bring FICTION into your shop or practice? Please e-mail us
here and we’ll get you started on your own FICTION story!
>> Back to l.a.Eyeworks & FICTION Digital Expo
>> Go to l.a.Eyeworks Digital Expo
The compact, tailored impact of FOTINI's sturdy shaping is tempered by a supple and luxurious family of deeply vibrant materials.
WHERE TO BUY
SEE THROUGH WALLS
While we can't fly just yet, we are on the runway!
l.a.Eyeworks joins its fellow Eyewear Designers of the
Council of Fashion Designers of America (edCFDA) to strut our optical designs on the virtual catwalk of
RUNWAY360 -- the CFDA's imaginative digital platform created to showcase American designers in a world without fashion weeks and trade shows (at least for now).
RUNWAY360 illuminates not only the craft and ingenuity of cutting-edge optical design but also situates eyewear in its rightful position among many of the most influential designers in American fashion.
Grab a front row seat and
discover our designer page here!
CITY by Molly Schiot
WHERE TO BUY
Face: Andy Warhol. Frame: L.A.X. Photographer: Greg Gorman. 1985, l.a.Eyeworks.
PORTRAIT CAMPAIGN
Typically, prices for l.a.Eyeworks frames begin at $350 (€265); prices for frames from the Fiction by l.a.Eyeworks collection begin at $225 (€170).
ROAD SHOW!
Carmen in a vintage Fortuna sunglass flanked by Mercedes wearing
Gigantor (left) and Frasquita in a vintage Tarzana (right)
SELECTRIC's unisex design achieves a perfect balance of timeless shaping amplified by inspiring color.
Classical shaping meets modern, invigorating color in TEAGARDEN's appealing unisex design, rendered in vibrant, lightweight HD acetate.
Tailored expressly for smaller faces, HOWSER 2 features a big burst of modern color choices in a classic unisex silhouette.
The refined rectangular shaping of HUCK shines with sartorial energy from luminous HD acetate in cultivated colors and smart patterns
Bespoke facets highlight the browline of INDIANA's generous shape, revealing layers of vivid, contrasting color and plush patterns.
FICTION debuts at Vision Expo East
Introducing FICTION, a new collection of 20 designs for prescription eyewear and sunglasses, premiering at Vision Expo East in the Galleria (Booth G220) at the Jacob Javits Center.
655 W 34th Street, New York, NY 10001. March 22 - 24, 2019.
Blending time-honored shaping with a refined contemporary sensibility, the debut collection of FICTION frames are crafted from fine acetates and stainless steel. Each temple arm bears a signature “©” medallion visible only when the glasses are folded.
FICTION is designed and produced under the creative direction of l.a.Eyeworks, the innovative eyewear brand established by Barbara McReynolds and Gai Gherardi in 1979.
Proceeds from the sale of each FICTION frame benefit
826LA, a writing-focused, non-profit tutoring organization for young students.
REQUEST AN APPOINTMENT to see FICTION at Vision Expo East or in your location:
hello@fictionframes.com â— (800) 348-3337
SIGN UP to recieve the FICTION newsletter
here
With artisanal construction of ingenious interlocking components, UTILITY MUFFIN lights up with smart color pairings and unique sculptural character.
Material: Stainless Steel, AcetateMeasurements: 51-18-140
Material: Acetate, Stainless SteelMeasurements: 50-18-140
Shown with Grey Polarized AR Coated Lenses
With a lean and lofty brow, BASIE's elegant shaping and stunning color selections flatter the face at a modest scale with big presence.
Material: Acetate, Stainless SteelMeasurements: 47-20-140
A new breed of butterfly silhouette, AFADOR features generous shaping with soft sculptural reveals across its artfully sculpted browline.
l.a.Eyeworks is designating proceeds from the worldwide sales of its
WELLS frame to benefit the
Art for Justice Fund, which invests in artists and advocates working together to end mass incarceration. Philanthropist and arts advocate Agnes Gund launched the Art for Justice Fund in 2017 as a five-year “catalytic” initiative to address inequality in the U.S. justice system. The WELLS frame, named in honor of journalist and civil rights pioneer Ida B. Wells (1862-1931), is a generous rectangular design, available in six customized colors (click
here to see WELLS).
“After much discussion, we agreed the most purposeful way l.a.Eyeworks could respond to the urgent questions confronting us was through our eyewear designs,” said l.a.Eyeworks President Rob Rich.
“Given our deep love for artists and our ongoing advocacy for freedom of expression,” adds l.a.Eyeworks co-founder/designer Gai Gherardi, “we felt a strong alignment with the Art for Justice Fund’s conviction that art gives agency to those who are denied visibility and paves the way to drive change forward.”
“We’re grateful for l.a.Eyeworks’ partnership in lifting the human impact of mass incarceration. Art for Justice invests in artists and policy advocates who tell the stories of the mothers, fathers and friends who are caught behind bars. Learning other people’s stories makes us more human – giving us the gift of seeing the humanity of people enmeshed in the system and inspiring us all to imagine alternatives to prison,” said Agnes Gund.
l.a.Eyeworks’ campaign to benefit the Art for Justice Fund extends its legacy of benefiting social causes, which has included Planned Parenthood, the National Campaign for Freedom of Expression and the Aileen Getty House for Women with AIDS.
Click
here to learn more about the Art for Justice Fund.
ROAD SHOW!
PORTRAIT CAMPAIGN
WEAR THEM OUT: REBAR
l.a.Eyeworks has two namesake retail stores in Los Angeles: our original shop (affectionately known as the "Mothership") at
7407 Melrose Avenue and a second store (the "Flagship") at
7386 Beverly Boulevard.
l.a.Eyeworks frames can also be found at fine retailers and independent opticians worldwide. Check our
Where to Buy page for assistance, or, if you are unable to find a location close to you, please e-mail our Customer Service team at
eyemail@laeyeworks.com for assistance. Please note that few retailers (l.a.Eyeworks stores in Los Angeles being the exception) will carry the entire collection or range of colors represented on our website. Many retailers will be happy to order an l.a.Eyeworks frame for your approval before you commit to purchase (an advance call to your destination is always advised!).
WALK WITH L.A.EYEWORKS
Material: Stainless SteelMeasurements: 52-18-130
Wearing vintage Fortuna sunglasses, Carmen poses with a young admirer for a fan photo
SIR LADY combines sharp, witty edges and generous scale with color options that transform the mood from daring to determined to dazzling.
Dazzling color selections complement WEXLER's unique silhouette, combining a rounded outer edge with an eye-flattering angled lens shape.
Cast in an imaginative array of jewel-like colors, KIPPER is an easygoing, whimsical round with an artisanal gear tooth edge.
From shiny to matte, a suite of custom finishes enhances the timeless shaping of LOVEGOOD, crafted in sturdy, lightweight titanium
Featuring tailored pairings of custom-crafted acetate and titanium, JENKS makes an impression with tempting combinations of colors and motifs.
Material: Acetate, Stainless SteelMeasurements: 51-18-140
A statement-making upsweep, TURBAN modernizes the cat eye silhouette with cleverly constructed pairings of graphic colors and vibrant patterns.
Material: Acetate, Stainless SteelMeasurements: 51-21-140
Crafted from light and durable HD acetate, SAND DAB's alternating interior/exterior angles complement the eye in memorable colors.
Material: Acetate, Stainless SteelMeasurements: 48-21-140
UPDATE: May 28, 2020
RE-OPENING AT L.A. EYEWORKS BEGINS WITH CAUTIOUS CARE
l.a.Eyeworks retail shops are at the heart of our optical universe and we are pleased to let you know that our two locations in Hollywood are moving into the future with a well-prepared and careful approach.
Whether you’re seeking options for remote styling, curbside pick up/drop off, personal in-store appointments, or eye examinations*, we’ve developed a variety of options designed to help you get your glasses groove back.
Taking into consideration a broad spectrum of public and ophthalmic health guidelines, we’ve developed and rehearsed a series of protocols aimed at protecting your well-being and safeguarding our incredible team of opticians.
WHAT WE’RE DOING TO KEEP YOU SAFEl.a.Eyeworks stores are open by appointment only. Please call or e-mail in advance of your visit. Entrance is limited to one person unless that person is a minor or requires physical assistance. Reducing access allows us to properly observe physical distancing guidelines and to keep our stores clean after each visit. The bonus for you is a calm, low-traffic environment with our undivided attention.
Although we pine for your presence, we strongly encourage remote options at this time. Ask us about contact-free alternatives for frame repairs, adjustments, and sampling new designs. Whether by phone, curbside drop off, e-mail or video chat, we love finding creative ways to work outside the stores.
If you would like an in-store appointment to select eyewear or for an optical exam, we require the following:
1. answer simple, pre-arrival screening questions and permit us to take your temperature upon arrival with a no-touch infrared thermometer (we’ll even take our own for you, too!)
2. sanitize your hands upon arrival (we also offer disposable gloves)
3. wear a mask that covers your nose and mouth at all times (disposable masks available, too)
4. observe physical distancing
5. All frames are disinfected prior to your arrival, augmented by a rigorous cleaning program for tables, seats, optical equipment, tools, countertops, etc., throughout the day.
WHAT WE’RE DOING TO PROTECT OUR TEAMOur staff are equipped with multiple protective options. You are likely to encounter your favorite optician with a new look, including a mask, a face shield, and gloves. As part of our protocols, opticians also have their temperatures taken every day upon arrival and are versed in best self-care practices in and outside the stores.
l.a.Eyeworks opticians are frontline care providers and they are empowered to make any judgments they deem necessary for your safety and theirs. Please be patient and kind with us. We’re all learning new steps to the dance together!
STORE CONTACTS (Mon-Sat / 11am-7pm)Beverly Boulevard: (323) 931-7795;
beverly@laeyeworks.com
Melrose Avenue: (323) 653-8255;
melrose@laeyeworks.com
* exams are provided by independent doctors of optometry
___________________________
UPDATE: April 8, 2020
We continue to send our good wishes and concerned thoughts to all affected by the COVID crisis and we extend our heartfelt thanks to all healthcare and service workers for their truly heroic efforts. We have been very fortunate that our staff and immediate families remain healthy. Your notes of concern and good wishes have been deeply appreciated.
l.a.Eyeworks Retail Stores
Our retail locations on Melrose Avenue and Beverly Boulevard remain closed to the public until government and health authority guidelines allow us to return.
In the meantime, our entire optical team is available to assist you via phone and e-mail during regular business hours:
● 7407 Melrose Avenue, tel. (323) 653-8255,
melrose@laeyeworks.com
● 7386 Beverly Boulevard, tel. (323) 931-7795,
beverly@laeyeworks.com
Please don’t hesitate to contact us with your questions, wants and concerns.
Although our usual speedy processing is taking a little longer than usual, we have embraced the challenges of social distancing and tele-opticianry to provide styling advice, shipping of existing orders, shipping of try-on frames, sales of gift certificates, and crisis resolution for damaged frames and lenses whenever it is possible.
l.a.Eyeworks Wholesale Accounts
Although our wholesale teams in Los Angeles and Ornex, France, are working remotely for the most part, we are available to assist you with orders, payment processing and other inquiries via phone and e-mail during regular business hours:
North America:
eyemail@laeyeworks.com; (323) 962-3915
Europe:
eyemail@eyeworks.fr; (33) 4 50 40 73 73
Frame orders are being shipped regularly and as quickly as possible, usually with no more than 1-2 days delay.
If you need a package directed to you at a temporary address during this time of frequent closures, please let us know.
___________________________
UPDATE: March 16, 2020
Dear friends of l.a.Eyeworks,
In our previous notice a few short days ago, we promised to keep you up to date with our decisions regarding COVID-19. To insure the well-being of our staff and the city we love, please note:
* l.a.Eyeworks retail stores in Los Angeles at 7407 Melrose Avenue and 7386 Beverly Boulevard are closed, effective Monday, March 16, 2020. There will be no admission of visitors under any circumstance.
* We are anticipating at least two weeks of closure. We will e-mail a date of re-opening when we can set one with confidence. For now, we are focused on doing our part to mitigate transmission and flatten the curve of the infection rate.
* We will be responding to voicemails and e-mails as quickly as possible (see contact information below). We will also try to answer the phone when we can. We are working in a new mode so we kindly ask for your understanding and patience.
* While we’re apart, let’s develop our virtual vision together. In fact, let’s make it 20/20! Whether it’s by e-mail, text, or webcam, we’ll style an expert selection of new glasses for you. Free shipping both ways with a 20% discount on any frames purchased during the closure. And when we turn the lights back on, you’ll enjoy a 20% discount on lenses and a custom fitting for your new frame(s) – in person – at our beloved stores.
_______________________
It seems likely the landscape will continue to evolve. We intend to roll with it and keep you up to date along the way. Although there may be some short-term disappointments as we focus on the greater, long-term good, we are committed to doing the very best we can for you in the interim.
We might be remote for now, but we are never far apart.
Be well, and be kind to one another.
l.a.Eyeworks, 7407 Melrose Avenue, tel. (323) 653-8255;
melrose@laeyeworks.com
l.a.Eyeworks, 7386 Beverly Boulevard, tel. (323) 931-7795;
beverly@laeyeworks.com
___________________________
UPDATE: March 13, 2020
l.a.Eyeworks | COVID-19 Response & Planning
Like you, l.a.Eyeworks is paying close attention to the evolving situation with the coronavirus, to the recommendations of health authorities, and to our own existing and enhanced level of care as eye health advocates and providers.
From the beginning, we have approached this event as a shared endeavor in which we must all care for ourselves and others with equal attention and respect. We have and will continue to make decisions that best protect our customers and insure the well-being of our staff.
IN THE PRESENT
As of this communication our two retail stores in Los Angeles are open for regular business hours (Monday – Saturday, 11am to 7pm).
We offer all of our customers a fleet of hand-sanitizing options upon arrival and we are engaged in vigilant cleaning of shared surfaces, equipment and eyeglasses. These practices have been in place at l.a.Eyeworks for some time but now they are amplified and made more visible.
We encourage all of our customers to follow guidelines prescribed by the CDC, WHO and others. If you are not feeling well or have been subject to other types of exposure, please do yourself and others a favor and save your visit for another day. Likewise, if you do not feel well and have an existing appointment, please contact us to reschedule.
As we navigate the challenges ahead, please let us know how we can creatively interact with you. Would you feel more comfortable making a scheduled in-store appointment with your favorite optician? Would you like to find a way to work remotely to find new pair of amazing glasses? Call or e-mail us! Contact information follows below.
GOING FORWARD
We will notify you via e-mail of any changes to our hours of operation and service.
As always, you can contact us via phone or e-mail:
l.a.Eyeworks, 7407 Melrose Avenue, tel. (323) 653-8255;
melrose@laeyeworks.com
l.a.Eyeworks, 7386 Beverly Boulevard, tel. (323) 931-7795;
beverly@laeyeworks.com
While we know that terms like “remote” and “social distancing” are part of a new and necessary vocabulary, rest assured that l.a.Eyeworks’ mission to bring people together under the banner of great glasses will not be diminished.
Be good to yourself and to one another out there. Be patient. Be kind. Be sensible. Be well.
As always, our heartfelt thanks for your support of l.a.Eyeworks.
Make a big statement in your galaxy with JUPITER's mix of cosmic, cosmopolitan color choices and face-flattering curves and angles.
WEAR THEM OUT: REBAR
L.A.EYEWORKSSTORES
We always encourage you to benefit from the lens knowledge, frame savvy, and styling expertise of a great optician, and to support independent businesses in your community. If you are unable to locate an l.a.Eyeworks frame locally, purchases can be made directly through our website (U.S. customers only), or through our retail stores via e-mail or phone.
Material: AcetateMeasurements: 52-19-145
The influential graphic design duo Huntley Muir, who've made many stunning visuals for l.a.Eyeworks, created the stage and costume designs for this production.
SOAPBOX features standup shaping, sturdy construction, and a swarthy selection of svelte textures and plush patterns.
Distinctly urban in scale, the LAREDO frame accents a gentlemanly rectangle with custom lens inserts in complementary tones and patterns.
Superbly crafted cutaways in the shaping of ORTEGA reveal our passion for irresistible color combinations that range from bold to lyrical
A bespoke wave of perforations percolate along the browline of KLEIO, adding an effervescent mood to the expressive palette of this colorful upsweep.
Material: Acetate w/Stainless TemplesMeasurements: 46-21-140
Shown with Grey Polarized AR Coated Lenses
Invigorating colors and original patterns infuse the enduring appeal of TWILL's sleek, rectangular shaping with a modern sensibility.
Material: Acetate, Stainless SteelMeasurements: 52-22-140
A roomy rectangle, BUCKEYE is suited up in a wardrobe of handsome color options, from transparent tones to bold patterns and solids.
Material: Acetate, Stainless SteelMeasurements: 53-19-140
Just as its namesake defined California cool in jazz, BRUBECK's assured shaping and gently curved brow are lush, lucid and laid back.
Our style search works in a number of ways. While browsing through our collections page, click the search icon and type in a style name, if you know it. You can also try using our color, shape, size or material filters to display different groups of styles to view when browsing on a desktop or laptop computer. Our on-line catalog contains models that are currently available to our retailers. If the frame you are looking for is not on our website, it may be an older style that is out of production and/or no longer available. Finally, if you have good descriptive information or a photograph(s) of the frame, we invite you to email us
here and we will do our best to assist you.
While air quality in Los Angeles has improved steadily since the '70s, the air of self-satisfaction in Hollywood is another matter . . . all the more reason to filter your own atmosphere with frames designed in the clear, sparkling imagination of l.a.Eyeworks.
With roomy curves and ingenious angles, SOFTIE flatters in a captivating family of sparkling patterns and sporty solids.
Go full circle! Evocative pairings of color add warmth and playfulness to BIG TIME's precise construction in ultra-thin stainless steel.
Saturated colors and distinctive patterns amplify the eclectic sensibility of PUG TOOTH's unique shaping and bespoke scalloped edge.
Craving engraving? Bold incisions of high-contrast patterns infuse PALOMAR with an energetic air of graphic
The classic, unisex design elements of MELTDOWN are energized with a compelling range of captivating patterns and impeccably cool color options.
Material: Acetate, Stainless SteelMeasurements: 46-21-140
Hungry for geometry? LUNCH BOX is now serving up dynamic color amplified by beautifully angled shaping and layers of artisanal sculpting.
Material: Acetate, Stainless SteelMeasurements: 46-19-140
A compelling fashion statement designed at a smaller scale, TULU impresses with strong shaping and stunning, luminous acetates.
Material: Acetate, Stainless SteelMeasurements: 48-20-140
Get your paws on some WOOF-worthy shades! Hundreds of l.a.Eyeworks brand sunglasses at discounts of 30% - 70% off! Thursday, January 30 (11 - 7) Friday, January 31 (11 - 7) Saturday, February 1 (11 - 7)
BEVERLY LOCATION ONLY 7386 Beverly Blvd. Los Angeles, CA 90036 323 931 7795 Bonus! 20% off prescription and sun lenses from February 3rd to February 8th for all sale-purchased frames.
*Sunglass Sale prices and inventory are available in-store only January 30-February1, 2020.
Designed with smaller faces in mind, BABY MELT's traditional silhouette is transformed by a modern mix of intriguing colors and patterns.
All l.a.Eyeworks frames are designed with flexibility in mind to accommodate both sun and corrective lenses. In our marketing campaigns and press images, you'll often see l.a.Eyeworks frames presented as sunglasses. Your local independent optician can advise you about the variety of lens treatments available for your frames.
Material: Acetate Measurements: 51-22-145
Join us at these destinations as we travel the Wide World to bring you a new family of original designs for the Fall 2015 l.a.Eyeworks and Fiction collections.Niche | Hall of Frames | Vision Expo West | SILMOPlease contact your sales representative or our office to schedule an appointment that is convenient for you.us + canada (800) 348 3337 | eyemail@laeyeworks.comeurope +33 (0) 4 50 40 7373 | eyemail@eyeworks.fr
Actress, model, producer, and co-host of
All Systems Go!, Chloe Dykstra, dazzles in her new
ARDEN frame in Fire on Red/Brown Streak. Photo courtsesy instagram
@skydart
Actress, model, producer, and co-host of
All Systems Go!, Chloe Dykstra, dazzles in her new
ARDEN frame in Fire on Red/Brown Streak. Photo courtsesy instagram
@skydart
Glamorous and slightly offbeat, WOODLAWN's silhouette vibrates with dazzling patterns that radiate an air of bohemian luxury.
Refined in scale and execution, QUILL combines chic color and patterns for a sophisticated look with a clever, modern edge.
A sophisticated mixture of handsome patterns and modern color add a tailored urban flair to the sharp rectangular edges of PIKE
With distinctive geometric shaping, NIVEN features bespoke construction of precision-crafted acetate mounted on a titanium wire chassis.
Material: Acetate Front w/Acetate Temple SleeveMeasurements: 53-19-135
Shown with G-15 Polarized AR Coated Lenses
With its classical balanced shaping in thin, lightweight HD acetate, BALDWIN's easygoing, unisex appearance appeals in well-seasoned colors.
With elegant upswept shaping, WALNUT is a chic combination of thinly sculpted acetate in shimmering, patterned finishes and custom-colored titanium.
Material: Stainless SteelMeasurements: 51-20-140
Sir Patrick Stewart wears
JUMPSUIT in
Variety’s cover story to hail the return of Captain Jean-Luc Picard in the new series “Star Trek: Picard”, premiering January 23rd on CBS All Access.
Styled by Warren Alfie Baker
@alfiebakerstyle| Photo: Marco Grob for Variety
For the lateral (not literal) -minded, FAYETTE propels bow tie shaping into the future with alluring color selections, both chic and casual.
To clean your frame, whether it is metal or plastic, a gentle rinse in water with a mild soap is fine for normal care. Dry your frames with a soft, non-abrasive cloth (for example, the microfiber cleaning cloth included with the purchase of your l.a.Eyeworks frame). We do not recommend cleaning your frames with solvent-based detergents such as window cleaning solutions. Protect your frames from extreme temperatures, such as leaving them in a car in summertime (even the glove box can get hot!), and store them in a protective case when not in use. To keep your frames in optimal adjustment, take them off with both hands. And if you have a tough cleaning job, or if your frame is sitting unevenly on your face, make a visit to your optician for advice and a tune-up.
Face: Karen Finley. Frame: Bondo. Hair and Make-Up: Eric Barnard for Cloutier, LA. Photographer: Greg Gorman. 1990, l.a.Eyeworks.
Join us at these destinations as we travel the Wide World to bring you a new family of original designs for the Fall 2015 l.a.Eyeworks and Fiction collections.
Niche |
Hall of Frames |
Vision Expo West |
SILMO
Please contact your sales representative or our office to schedule an appointment that is convenient for you.us + canada (800) 348 3337 |
eyemail@laeyeworks.comeurope +33 (0) 4 50 40 7373 |
eyemail@eyeworks.fr
Material: Acetate Measurements: 51-22-145 Lens: CR39 with UVA/UVB Protection
Equal parts feline, funky and forward, RAYON features a sweet graphic swoop in offbeat colors and extravagant patterns.
Lightweight HD acetate paired with our flair for distinctive color infuses the traditional shaping of SATCHEL with modern unisex appeal
Custom-made perforations flutter across the brow of OCOTILLO, adding stylish flair to the dynamic colors that animate this nod to the butterfly silhouette.
Material: Acetate, Stainless SteelMeasurements: 46-21-140
With bold, roomy curves and ingenious angles, OSLO is a spacious modern statement presented in a captivating family of patterns and solids.
40th anniversary ultra-limited edition! A revival of l.a.Eyeworks' first frame design presented in striking colors and a custom-engraved finish.
Limited Edition. Please call for availability.
* no returns/exchanges
Material: Acetate, Stainless SteelMeasurements: 54-19-140
CELEBRATING GNOMES THAT ROAM,FAR OUT FAIRIES, AND ELVES WHOWON’T STAY ON THEIR SHELVES!
BE YOURSELF AND BE TOGETHER.
WISHING YOU HAPPY HOLIDAYSAND A PROSPEROUS NEW YEAR!
Barbara Gai Margo Roband all the l.a.Eyeworkers
All l.a.Eyeworks frames have a one year warranty from the date of purchase for any manufacturer defect. Warranty claims can only be made at the original place of purchase with a copy of the original receipt. The warranty does not cover lenses placed into l.a.Eyeworks frames. Mishandling or deliberate modification of a frame will void the warranty.
Face: John Waters. Frame: Como. Grooming: Sally Hershberger. Photographer: Greg Gorman. 1997, l.a.Eyeworks.
Material: Titanium and AcetateMeasurements: 47-21-143
Refreshing color options and the unique bridge design of SKATES are just two compelling reasons to love this generous, unisex round
Graphic, original and impactful, the gentle contours and angles of PANCHA form a spectacular stage for brilliant patterns and dramatic solids.
Material: Acetate & StainlessMeasurements: 48-21-140
Shown with Brown Polarized AR Coated Lenses
Combining lightweight titanium and thin, superbly sculpted acetate, BATES' refined color selections combine great tailoring with casual appeal.
Fantastic frames and sizzling sunglasses at staggering discounts of 20% - 80% off! Friday, October 25th • 10AM to 8PM Saturday, October 26th • 10AM to 8PM Sunday, October 27th • 11AM to 5PM
Melrose Location Only! 7407 Melrose Avenue Los Angeles, CA 90046 323-653-8255
"Bring Your Rx" BARGAIN! 30% off prescription & sun lenses during Big Sale Weekend for sale-purchased frames!20% off prescription & sun lenses between October 28th and November 9th for sale-purchased frames! Closed Sundays, November 3rd and 10th.Some restrictions apply. * Sale event is in-store only; no phone sales, holds, or orders via e-mail. * Space is limited. Please refrain from bringing large bags, strollers, pets.
THE INSIDE OUTSIDE GUIDE TO THE BIG SALE
WHAT’S MY LINE? The sidewalk line-up for the Big Sale is the stuff of legend, and we do our best to make the wait more tolerable with sun-shielding parasols and bottled water. Dress for warm weather. PRO TIP: avoid the long line by visiting in the afternoon and early evening hours on Friday and Saturday, from 3:00 to 8:00PM.
STOCK OPTIONS - Big Sale frames are almost always available in multiples and are refreshed constantly throughout the three days of the event. We work hard to make sure there are fantastic options available to you whenever you arrive. Sale items are available in-store only.
STAND CORRECTED - Nobody makes lenses or fits your new l.a.Eyeworks frames to you like . . . l.a.Eyeworks! Take advantage of our lens sale options: 30% off during the sale and 20% off for the two weeks following (see dates above). PRO TIP: bring a copy of your eyeglasses prescription with you for fast, one-stop processing.
PAY PER VIEW - We accept payment for your incredible new glasses by credit card, debit card, cash and check (checks in-state only with valid i.d.). We are not able to process payments by "Apply Pay", cryptocurrency, or bartering of livestock.
LIGHTEN UP - To make shopping easier for everyone, we do hold large bags, purses, backpacks, strollers, and extremely large hats at the door. Travel light and wear a smile.
POINTS OF NO RETURN - All sales are final. No warranties, returns, exchanges or refunds on products purchased. Lens sale discount for sale-purchased frames only.
Artisanally-crafted, interlocking design elements transform the unique shaping of MULLET into a sculptural platform for expressive color.
Material: Acetate, Stainless SteelMeasurements: 49-19-140
If your l.a.Eyeworks frame needs minor adjusting or a replacement part, we encourage you to bring them to your local l.a.Eyeworks retailer for assistance. As we are the manufacturer of our products, we endeavor to stock replacement parts to service our frames for the one year warranty period (although not guaranteed, parts are often available well beyond this time). Replacement parts can be ordered through your l.a.Eyeworks retailer.
Material: Stainless Steel Measurements: 48-23-135
Here is more text for testing.
The timeless shaping of SKY KING in sleek acetate creates a perfect platform for contemporary color and classic tortoise patterns
Sharp, spacious, and smart, VENTURI reimagines the rectangle with modern color and an inventive combination of titanium and aluminum components.
Material: Acetate, Stainless Steel Measurements: 53-19-135
Glamorous curves presented at a more modest scale, GUPPY will have you in the swim with eye-flattering shaping and a stunning school of colors.
Join us at these destinations as we pop the corks on our 40th anniversary year with a bubbly new collection of intoxicating frames designs that will tickle fancies and delight the eyes!
Vision Expo West |
DaTE |
SILMO
Please contact your sales representative or our office to schedule an appointment that is convenient for you.
us + canada (800) 348 3337 |
eyemail@laeyeworks.comeurope +33 (0) 4 50 40 7373 |
eyemail@eyeworks.fr
A modern, rectangular revision of the browline frame, GHATS applies intricate craftsmanship to pairings of handsome solids and patterns.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Prunella
It's possible! Because l.a.Eyeworks frames are made in limited edition quantities, we cannot make any guarantees where older frame styles are concerned. However, we are happy to receive your inquiries and would be glad to advise you of what is or isn't available. We recommend you contact our retail stores directly, preferably via e-mail with a picture of the frame (as much detail as possible is welcomed, especially if there are interior markings left inside the temple arms), or, if you've lost a frame, a picture or two of you wearing them.
BOSCO is a big satisfying bite, with ample scale, meticulous construction and appetizing satin finishes with contrasting lens inserts.
Structural intrigue! With its lanky, imaginative silhouette, TOASTER boasts a forward-thinking riff on both the brow bar and the circle
Combining lightweight titanium and superbly sculpted acetate, WATTS' refined color selections strike a mood both unconventional and sophisticated.
Material: Stainless SteelMeasurements: 50-19-140
Shown with Grey Polarized AR Coated Lenses
l.a.Eyeworks presentsJEWELRY BY ITAY YONASaturday, July 2711am - 4pm
l.a.Eyeworks presents a trunk show of the elegant, earthy, and seductive designs of Itay Yona. With a passion for intricate, handcrafted detail, Yona’s works in precious and semi-precious stones celebrate color and shape, inspired by the jeweler’s Mediterranean upbringing. See the designs for both men and women @
itayonacollection
Pastries provided by Spooning with Nessa
L.A.EYEWORKS MELROSE7407 Melrose AvenueLos Angeles, CA 90046323 653 8255
An infusion of modern sartorial color selections energize the timeless rectangular shaping of EDDY, crafted from thin, durable HD acetate.
A numbered, limited edition to honor l.a.Eyeworks' 40th anniversary, LEON is crafted from custom engraved titanium in four potent color options.
Limited Edition. Please call for availability.
* no returns/exchanges
Your four-legged friend is attracted to your glasses because they are in intimate contact with your skin. Your eyeglasses carry traces of the oils and fragrances that your animal knows fondly as "you." Technically, then, that chewing is a love bite! So don't be too hard on your canine companion (and store your glasses in their protective case when they're not on your head).
BOSCO is a big satisfying bite, with ample scale, meticulous construction and appetizing satin finishes with contrasting lens inserts.
With a precision-crafted pairing of aluminum and titanium, TOPANGA fuses industrial charm with great colors and a cool bohemian flare
Material: Acetate, Stainless SteelMeasurements: 48-19-140
Together with the
Labelle Foundation and
Tobies Small Dog Rescue, Hang Sixteen with us and rescue your new forever friend at our Melrose showroom. Saturday, June 22 from 11am - 2pm. l.a.Eyeworks, 7407 Melrose Ave, Los Angeles, CA 90046
Bold and extra spacious, GIO features intricate sculpting and assembly of component colors and patterns, wrought from cutting-edge KM acetate.
The curvy, glamorous silhouette of CATAHOULA is accented by smart, expressive angles and a sensational suite of charismatic colors.
Yes. We are proud to offer comprehensive eye examinations by a certified optometrist at our Melrose Avenue location. At present, we accept several insurance plans, including VSP, MES Vision, and Spectera. To schedule an appointment or to find out more, please call (323) 653-8255.
Carmen stands isolated against the stunning set design by legendary design duo Huntley Muir
The ''TWO BLUES'' BOSCO is a limited edition color to support Fashion Targets Breast Cancer, part of a collaborative capsule collection by 10 of the Eyewear Designers of the Council of Fashion Designers of America (edCFDA).
Material: Acetate & StainlessMeasurements: 51-22-140
Shown with G-15 Polarized AR Coated Lenses
WALK ON THE WILD PRIDE! Raising our glasses for PRIDE in celebration, remembrance, and with eyes firmly fixed on the mission that we will love and protect each other.
Designed for smooth, easy sailing, RAFT reimagines the rigid rectangle with subtle shaping and a modern palette of handsome colors.
Bold and graphic, IVAR elevates a classic sartorial look with special shaping across the brow and deep, noteworthy color selections.
We recommend signing up for our retail newsletter
here. For more frequent updates on news and events, follow l.a.Eyeworks on
Facebook,
Instagram, and
Twitter.
Material: Stainless Steel Dimensions: 53-20.5-135
Vision Expo East | The Underground | Javits Center | April 15 - 17 Catch l.a.Eyeworks at Vision Expo East as we unveil an eye-catching and thought-provoking collection of designs for
Spring/Summer 2016. We look forward to seeing you in New York City!Please contact your sales representative or our office to schedule an appointment that is convenient for you. us + canada (800) 348 3337 |
eyemail@laeyeworks.com
Material: Acetate, Stainless SteelMeasurements: 45-23-140
Mobile eyes mobilize for hundreds of premium sunglasses at epic discounts of 30% - 70% off!Thursday, June 6th (11 - 7)Friday, June 7th (11 - 7)Saturday, June 8th (11 - 7)
MELROSE LOCATION ONLY7407 Melrose AvenueLos Angeles, CA 90046323 653 8255Bonus! 20% off prescription and sun lenses from June 10th to June 15th for all sale-purchased frames.
With unique, directional style, ARROW features bold solids and snappy patterned acetates, cleverly mounted on custom-colored titanium chassis.
"Frog Toe" refers to the circular, disc-like pads at the ends of the temple arms on l.a.Eyeworks frames. Not only do they make a frame fit comfortably and securely behind your ears, frog toes are a distinctive part of our design signature. The shape is directly inspired by the digits of Australian green tree frogs who have been beloved pets of l.a.Eyeworks designer Gai Gherardi over the years, including Tuna Jo, Meaty John, and The Frog Formerly Known as Prince.
A modern rendering of one of l.a.Eyeworks most famous designs, BURBANK is a marvel of minimalist construction and eloquent geometry.
Uncensored Vision photographed by Isaac Schneider for l.a.Eyeworks. Frame:
SUMINSKI
Material: Stainless SteelMeasurements: 51-17-140
Shown with Grey Polarized AR Coated Lenses
Run for cover! Eyecare Business magazine (USA) has unveiled its cover for May 2019, featuring the l.a.Eyeworks OXBOW frame in Dijon and Warm Grey.
The editorial photos for this issue gathered styling direction from two edCFDA designers, Gai Gherardi and Blake Kuwahara.
Also Featured is the MOLLUSK frame in motion with the caption, “The scallop-edged l.a.Eyeworks Mollusk in Golden Oyster is a translucent white frame embellished with an all-over gold tattoo pattern that amplifies the chic, spacious design. On set creative direction and shot selected by Gai Gherardi, co-designer/co-founder, l.a.Eyeworks.”
To see a digital edition of the magazine, click
HERE.
A modern rendering of one of l.a.Eyeworks most famous designs, BURBANK is a marvel of minimalist construction and eloquent geometry.
Material: Acetate, Stainless SteelMeasurements: 48-21-140
STAYIN’ ALIVECaturday, May 1111am to 2pm7386 Beverly Boulevard
We’ll be fe-line dancing to find foster and forever homes for kitties rescued from high kill shelters and the streets of L.A.
laeyeworks.com |
kittcrusaders.org Special Thanks to
TheUrbanPet.net
l.a.Eyeworks Acetates
The use of different types of acetates allows l.a.Eyeworks to achieve a vast range of styles, colors, and designs. By integrating each different acetate's inherent best qualities into each different frame design, l.a.Eyeworks’ co-founders and co-designers Barbara McReynolds and Gai Gherardi are able to create the most diverse and stylistically celebrated collections possible. The three main types of acetates in the l.a.Eyeworks Collection are Acetate (Standard Acetate), HD Acetate (High-Density Acetate), and KM Acetate (KRYMIX 93 Acetate).
The most notable differences in l.a.Eyeworks acetate frame designs include; Acetate being a cost-effective material has less color variations and tends to lose some of its natural rigidity and therefore overall strength through the years requiring the need for more maintenance by your optometrist, though Acetate still remains the best choice for braver designs as the integrity of the material is great for shaping and creating thin contour lines. HD Acetate on the other hand, is more expensive offering lush color variations as well as a longer life-span and little or no need for maintenance, with the caveat being its highly-composed materiality can cause it to become brittle in the shaping process and therefore limits the overall thinness of dimensionality in the final production frames as well as limits the overall frame's design variability. KM Acetate is more expensive than both Acetate and HD Acetate, though this material makes the most of Acetate's shaping malleabilities as well as HD Acetate's colors and longer life span.
So in an eyewear design nutshell, each different type of acetate has its natural strengths and weaknesses and therefore a good designer must know when to use each of these acetates with the proper handling in mind. This designer intuition is where Barbara McReynolds and Gai Gherardi excel at discovering new and exciting combinations, not only with acetates, also with the integration of other materials such as Titanium, used in tandem as inserts and/or combinations to enhance the overall beauty and elegance of each l.a.Eyeworks frame.
When choosing your l.a.Eyeworks frame, be assured the design and material are purposefully and meticulously chosen to create the best frame possible and to also create the best eyewear experience for you in mind.
If you have any questions regarding the types of acetate and your personal needs for eyewear lifestyles, please call directly to the l.a.Eyeworks customer service at 1-800-348-3337, or call an l.a.Eyeworks store at 323-653-8255 for l.a.Eyeworks on Melrose Ave or 323-931-7795 for l.a.Eyeworks on Beverly Blvd, both stores are located in Los Angeles, California.
Material: Acetate Measurements: 50-23-145
Material: Acetate & StainlessMeasurements: 51-22-140
Shown with Brown Polarized AR Coated Lenses
FICTION launch at Vision Expo East in March 2019. The booth was an eye-catcher. Thanks to everyone who stopped by to see the new line of eyewear.
Featured Frame:TWIN PEAK
Material: AcetateMeasurements: 49-19.5-142
Material: Acetate, Stainless SteelMeasurements: 45-20-140
Our booth featured the Spring/Summer 2019 collection in tandem with our message for the season... "SEE THROUGH WALLS!"
CALLOWAY combines a refined sensibility with smart, modern color options. Temple arms in rich patterns and tones complement the total design.
Exclusive brand launch at Vision Expo East in New York March 22-24. The Javits Convention Center, Booth G220.
Contact us for more information or to schedule an appointment!
800-348-3337 | hello@fictionframes.com
Material: Acetate & StainlessMeasurements: 50-21-140
Shown with Grey Polarized AR Coated Lenses
Adorn your shell with something swell! Hundreds of l.a.Eyeworks brand sunglasses at dashing discounts of 30% - 70% off! Thursday, January 24th (11 - 7) Friday, January 25th (11 - 7) Saturday, January 26th (11 - 7)
BEVERLY LOCATION ONLY 7386 Beverly Blvd. Los Angeles, CA 90036 323 931 7795 Bonus! 20% off prescription and sun lenses from January 28th to February 2nd for all sale-purchased frames.
*Sunglass Sale prices and inventory are available in-store only January 24-26, 2019.
Superbly crafted in durable, lightweight titanium, CALVINO features a sharp, tailored silhouette and fine finishes in cool, handsome colors.
Material: Acetate, Stainless SteelMeasurements: 54-18-140
Unisex shaping, great color, and superb craftsmanship describe CAPPY's remarkable pairings of sculpted acetate overlays on stainless steel.
Material: Stainless SteelMeasurements: 46-19-140
Your face deserves a celebration! CARMEN'S BIRTHDAY gets the fiesta rolling in vibrant acetates accented with custom hand-painted scrolls.
THE VERDICT IS IN!JUSTICE IS JUST USSTANDING UP FOR EACH OTHERWITH RESPECT & LOVEMAY PEACE & HAPPINESSBE MAGNIFIED IN 219Barbara Gai Margo Rob and all the l.a.Eyeworkers
Material: Acetate, Stainless SteelMeasurements: 48-21-140
Your face deserves a celebration! CARMEN'S BIRTHDAY gets the fiesta rolling in vibrant acetates accented with custom hand-painted scrolls.
Day With(out) Art | World AIDS Day
On Saturday, December 1st, l.a.Eyeworks joins arts, community, and health organizations worldwide in its 29th annual observance of Day With(out) Art / World AIDS Day. Special initiatives are being presented at both namesake retail stores in Los Angeles, including a Playlist Project in which friends from the arts, entertainment, fashion and services communities are invited to suggest a musical selection to be played in the stores throughout the day. The song selections can be seen
HERE or enjoyed as an audio playlist
HERE.
This year's group of more than 60 contributors includes actress Kirsten Vangsness (CBS' Criminal Minds), recording artist/producer Sam Sparro, renowned L.A. chef Jessica Koslow, MAC celebrity makeup artist Gregory Arlt, and architect Neil Denari, among many visual artists, educators and cultural leaders. Song selections are played randomly throughout the day, with classical works playing alongside disco standards, folk gems, and indie tracks, creating revealing contrasts and discoveries.
Additionally, visitors are also offered red ribbons as part of The Ribbon Project, conceived by the Visual AIDS Artists Caucus in 1991. On the sidewalk in front of each store, a "votive station" is created where visitors and passersby could light incense as an act of remembrance and an expression of hope.
Material: Acetate, Stainless SteelMeasurements: 51-19-140
Get crackin'! CHESTNUT delivers full frame flavor with a custom matte/glossy finish and a graphic mix of angles and curves.
Material: Stainless SteelMeasurements: 50-19-140
Material: AcetateMeasurements: 48-20-145
In the November issue of 20/20 magazine, Gai Gherardi is the subject of a monthly spotlight called “Eye Said” that features a revealing look at the eyewear designers of the edCFDA. Click
here to see the digital issue!
Material: Acetate, Stainless SteelMeasurements: 51-22-140
Material: AcetateMeasurements: 51-19-137
Material: Stainless SteelMeasurements: 51-17-140
Solid State! CORNWALL's modern brow and keyhole bridge are finely tailored in lush colors with contrasting finishes.
Fantastic frames and sizzling sunglasses at staggering discounts of 20% - 80% off!
Friday, October 26th • 10AM to 8PM Saturday, October 27th • 10AM to 8PM Sunday, October 28th • 11AM to 5PM Melrose Location Only! 7407 Melrose Avenue Los Angeles, CA 90046 323-653-8255
"Bring Your Rx" BARGAIN! 30% off prescription & sun lenses during Big Sale Weekend for sale-purchased frames!20% off prescription & sun lenses between October 29 and November 10 for sale-purchased frames! Closed Sundays, November 4th and 11th.Some restrictions apply.
* Sale event is in-store only; no phone sales, holds, or orders via e-mail.* Space is limited. Please refrain from bringing large bags, strollers, pets.
Material: Acetate, Stainless SteelMeasurements: 51-22-140
Re:structuring. CORTADO features a sophisticated framework of eye-catching acetates mounted on custom-colored titanium armatures.
Material: Acetate, Stainless SteelMeasurements: 49-22-140
Re:structuring. CORTADO features a sophisticated framework of eye-catching acetates mounted on custom-colored titanium armatures.
We invite you to join us on Saturday, September 8th at both retail locations as we Raise Our Glasses to salute the 39th anniversary of l.a.Eyeworks!*
Highlights of the day include:
Fall 2018 Collection Sneak Preview! Be among the very first faces to try on the sensational designs from the new l.a.Eyeworks collection before the worldwide launch in late September.
San Cha performs LIVE! Mixing traditional song styles with contemporary genres, L.A.’s very own San Cha will perform her unique blend of passionate song making. Unplugged and high-voltage!
Please note performance times: 4:30pm at l.a.Eyeworks Melrose (7407 Melrose Avenue, 90046) and 5:00pm at l.a.Eyeworks Beverly (7386 Beverly Boulevard, 90036). FREE.
Stay Sweet! From 11am-7pm at both l.a.Eyeworks locations, enjoy incredible cookie creations from Snailglitter (made by our very own store captain Diana) and a delicious glass of bubbly!
Surprise! From books to baubles, we’re giving away lots of amazing gifts throughout the day.
Photograph by Josef Jasso (Rose Apodaca wears OCOTILLO from the Fall 2018 collection)
*[technically, our anniversary is September 9th but we’re taking Sunday off!]
Material: Acetate, Stainless SteelMeasurements: 50-20-140
Material: Acetate Measurements: 51-19-140
Material: Acetate, Stainless SteelMeasurements: 51-19-140
Material: AcetateMeasurements: 50-18-137
For looking swell on the summer swells, paddle in for hundreds of premium sunglasses at epic discounts of 30% - 70% off!Thursday, June 7th 11 - 7Friday, June 8th 11 - 7Saturday, June 9th 11 - 7
MELROSE LOCATION ONLY7407 Melrose AvenueLos Angeles, CA 90046323 653 8255Bonus! 20% off prescription and sun lenses from June 11th to June 16th for all sale-purchased frames.
*Sunglass Sale prices and inventory are available in-store only June 7-9, 2018
NOW SCHEDULING EYE EXAMSWe accept several insurance plans including VSP, MES Vision, and Spectera. Sale discounts do not combine with insurance or other offers.
Material: Acetate, Stainless SteelMeasurements: 50-21-140
Polygons gone wild! DATE SHAKE is a bold pentagonal signature and a showy platform for dazzling colors.
Renowned singer-songwriter-author Jake Shears is the newest star to join l.a.Eyeworks’ illustrious portrait ad series, photographed by acclaimed lensman Greg Gorman. Wearing the frame design
SKIPJACK from the F/W 2017 collection, Shears is captured in Gorman’s lush black-and-white signature style.
Having scaled the music charts for nearly a decade as the frontman and lead songwriter of the multiplatinum-selling glam rock band Scissor Sisters, the charismatic Shears is on a rapid roll of solo “firsts,” including the recent release of a namesake single “Creep City” in advance of a solo album, the forthcoming publication of a memoir “Boys Keep Swinging” (Atria/Simon & Schuster, February 2018), capped off by his forthcoming Broadway debut in the central role of Charlie Price in “Kinky Boots” (January 8-April 1, 2018).
Photographer:
Greg Gorman. Grooming: Jason Luck. Wardrobe: Taylor Brechtel.
Material: Acetate Measurements: 51-20-145
Face: Sonia Braga. Frame: Braga. Hair & Make-Up: Alfonso Noe for Cloutier, LA. Photographer: Greg Gorman. 1986, l.a.Eyeworks.
The cool, finely tailored line and balanced geometry of OXBOW is complemented by dual-color finishes on lightweight, durable titanium.
Material: Stainless SteelMeasurements: 53-18-137
Face: John Lydon. Frame: Bill. Hair & Make-Up: Howard Barr for Cloutier, LA. Photographer: Greg Gorman. 1989, l.a.Eyeworks.
Material: AcetateMeasurements: 51-20-137
Fantastic frames and sizzling sunglasses at staggering discounts of 20% - 80% off!
Friday October 23rd | 10AM to 8PM Saturday October 24th | 10AM to 8PM Sunday October 25th | 11AM to 5PM
MELROSE LOCATION ONLY! 7407 Melrose Avenue Los Angeles, CA 90046 323-653-8255
Limited-Time Lens Sale! 20% off prescription and custom sun lens orders for sale-purchased frames!
Monday - Saturday | October 26 - 31 Monday - Saturday | November 2 - 7 *closed Sundays, November 1 and November 8*
* PAYMENT BY CASH, CHECK, DEBIT CARD ONLY. NO CREDIT CARDS. * Sale event is in-store only; no phone sales, holds, or orders via e-mail. * Because space is limited aboard the mothership, we ask that you please travel light to the Big Sale. Large bags, strollers, pets, cellos, hoop skirts and the like are better left at home.
FROM THE LOWLANDS TO THE PEAKS TO THE MAN IN THE MOON
WE WISH YOU MAGIC AND MIRTH AND PEACE ON EARTH
Barbara Gai Margo Rob and all the l.a.Eyeworkers
Angled to flatter both cheekbones and eyes, DOSTI combines the strength and lightness of titanium with chic color combinations that charm.
Face: Frank Zappa. Frame: Hito. Grooming: Teddy Antolin. Styling: Vivian Turner. Photographer: Greg Gorman. 1987, l.a.Eyeworks.
Giving the rectangular frame a modern makeover, DIPPER softens the corners and amps up the shape with incredible colors and patterns.
Always impressive in her roles, Julie Delpy wears
HORSE SHOE in Black Turtle Split in the newly released film "The Bachelors."
Let PORTER carry your eyewear style to the next level with a unique, eye-flattering shape, charming scale, and inspired color selections.
Material: Acetate Measurements: 51-23-145
On Saturday, September 9th, these remarkable retailers will raise their glasses to celebrate the 38th Anniversary of l.a.Eyeworks!
Bring your fab faces to these select retailers for great glasses, incredible offers, and limited edition treats. Call for specific details and hours.
PARTICIPATING RETAILERS
Optique | Austin, TX | 211 Walter Seaholm Dr., 512-472-393720% off complete l.a.Eyeworks frame & lens purchase.
EFP Opticians | Hinsdale, IL | 12 East First St., 630-325-2020$100 off prescription lenses with l.a.Eyeworks frame purchase.
l.a.Eyeworks | Los Angeles, CA | 7386 Beverly Blvd., 323-931-7795First 38 visitors receive a $100 gift certificate; meet the designers from 12-2pm.
l.a.Eyeworks | Los Angeles, CA | 7407 Melrose Ave., 323-653-8255First 38 visitors receive a $100 gift certificate; meet the designers from 3-6pm.
Eyedeals | Minneapolis, MN | 3042 Hennepin Ave. South, 612-822-1090Lens discounts: $150 single vision / $250 progressives with l.a.Eyeworks frame purchase.
Georges Laoun Opticien | Montreal, QC | 1396 Sherbrooke Ouest, 514-985-001525% off l.a.Eyeworks frames; live entertainment between 10am-5pm.
The Eyeglass Lass | New London, CT | 277 State St., 860-574-919650% off prescription lenses on 2nd pair purchases.
Uber Optics | Petaluma, CA | 19 Kentucky St., 707-763-316320% off complete l.a.Eyeworks frame & lens purchase.
Opt Eyewear Boutique | Providence, RI | 138 Wayland Ave., 401-490-0200A chance to win a free l.a.Eyeworks frame.
FYiDoctors | Vancouver, BC | 1668 W Broadway, 604-733-1611Discounts on lenses with l.a.Eyeworks frame purchase and 2nd pair purchases.*
EFP Opticians | Chicago, IL | 1205 N. Dearborn St., 312-943-2020*Friday, September 8th - $100 off prescription lenses with l.a.Eyeworks frame purchase.*
Eyes on Linton | Delray Beach, FL | 1100 Linton Blvd., 561-278-1116*Florida Event Postponed due to Hurricane Irma. New Date TBD*50% off lenses with l.a.Eyeworks frame purchase.
If you don't see a participating retailer in your city, check our
where to buy page for a select l.a.Eyeworks retailer near you for fantastic frames all year round.Supporting local businesses is good vision!
38th Anniversary artwork by
Nina Palomba. To receive a hard copy, simply email us with your address
here
Timeless shaping with modern swagger: CUSHMAN pairs colorful HD acetate frame fronts with lightweight stainless steel temple arms in complementary colors.
Material: Titanium and Acetate Measurements: 49-19-139
l.a.Eyeworks is thrilled to announce that the
DUBLIN frame has been nominated for the prestigious
Silmo d’Or Award in the category “Optical Frame Design.” The winner will be announced in Paris on Saturday, October 7 at a gala to honor the 50th anniversary of the Silmo optical exhibition, which takes place October 6-9, 2017.
A chic and vigorous statement, the DUBLIN frame reflects our passion for bold shaping, artisanal construction, and provocative color. Handcrafted in Italy from fine acetates, the design’s angular outer silhouette is complemented by softer, curving inserts that surround the lenses. Fitted together, these elements build sculptural dimension with dynamic pairings of lush patterns and vibrant color. See more of DUBLIN
here.
Circle meets square in the bold, unique shaping of ZECCA, complemented by distinctive double layers of enticing color.
Ah, sweet round things! This DONUT is a marvel of color and craftsmanship in ultra-thin stainless steel with precision honed lens inserts.
The largest edition of this classic design, the spacious TWILL XL blends traditional and contemporary color in lightweight HD acetate.
Ah, sweet round things! This DONUT is a marvel of color and craftsmanship in ultra-thin stainless steel with precision honed lens inserts.
Congratulations to creative whiz Reggie Watts on his Emmy win! Accenting a great tux with
INNSKI sunglasses is also prize-worthy! Photo courtesy:
@reggiewatts
A timeless rectangle rendered in modern colors, TWILL is crafted from HD acetate, a material known for both lightness and strength.
Face: John Lee Hooker. Frame: Evans. Hair: Teddy Antolin. Make-Up: Eric Barnard for Cloutier, LA. Photographer: Greg Gorman. 1991, l.a.Eyeworks.
Join us at these destinations as we travel the Wide World to bring you a new family of original designs for the Fall 2017 l.a.Eyeworks collection.
Niche |
Hall of Frames |
Vision Expo West |
SILMO
Please contact your sales representative or our office to schedule an appointment that is convenient for you.
us + canada (800) 348 3337 |
eyemail@laeyeworks.comeurope +33 (0) 4 50 40 7373 |
eyemail@eyeworks.fr
DUBLIN is an inimitable l.a.Eyeworks statement with bold pairings of patterns, opacities, and colors on a chunky graphic framework.
The straightforward, rectangular shaping of BRONCO gets a dandy dose of urban style from a dashing family of handsome colors.
Face: Zandra Rhodes. Frame: Carmen. Hair & Make-Up: Eric Barnard for Cloutier, LA. Stylist: Deborah Waknir. Photographer: Greg Gorman. 1989, l.a.Eyeworks.
From music to murals to social activism, l.a.Eyeworks unveils a new series of Uncensored Visions portraits by photographer Josef Jasso that celebrates six Los Angelenos with diverse creative trajectories. “My goal was to celebrate the faces of artists and to honor the inspiration and power of their work.” notes Jasso. “Each subject was photographed in a space that has special significance to their creative process, surrounded by the tools they use to express themselves.”
Featuring selections from l.a.Eyeworks' most recent eyewear designs, the series includes ceramic artist Ben Medansky, burlesque performer Miss Tosh, muralist Robert Vargas, sustainable living advocate Renee Gunter, painter Nina Palomba, and musician/activist Madame Gandhi.
“It’s thrilling to bring these unique individuals together in one series,” adds Jasso, “because it describes the dynamic breadth of the creative landscape of Los Angeles.”
[All photos by Josef Jasso. Hair/makeup by Jaime Diaz.]
Precise craftsmanship of ultra-thin stainless steel on a refined scale gives DUTCHIE its unique air of modern sophistication and edginess.
Precise cutaway sculpting and glowing matte finishes reveal the fine craftsmanship and solid, unisex shaping of SOAP DISH.
Noble, matte-finish colors complement the fine line and sharp shaping of EDMUND. Temple arms in complementary colors complete the look.
Wearing the
DUBLIN frame, Los Angeles-based visual artist
Betye Saar is the new subject of l.a.Eyeworks’
portrait campaign, photographed by Greg Gorman.
With a prolific career now spanning more than five decades, Betye Saar’s artwork encompasses diverse media, including assemblage, sculpture, collage and installation. These works are frequently charged with incisive social and political allegory while also delving into more ephemeral realms of personal memory, identity, and spiritual symbolism.
The enduring spirit and vision of this vibrant 90-year-old artist is reflected in numerous recent solo and group exhibitions at prestigious arts institutions including the Fondazione Prada (Milan), the Brooklyn Museum, and forthcoming exhibitions at the Los Angeles Craft and Folk Art Museum and the Tate Modern (London).
Photographer:
Greg Gorman. Makeup:
Sonia Lee for La Mer.
Timeless shapes in a modern mood: KAYAK pairs colorful HD acetate frame fronts with lightweight stainless steel temple arms in complementary colors.
Material: Acetate Measurements: 48-18-137
Come out of your shell to discover hundreds of stunning
sunglasses at subterranean prices of 30% - 70% off! Thursday, June 8th 11 - 7 Friday, June 9th 11 - 7 Saturday, June 10th 11 - 7 Sunday, June 11th 12 - 6
MELROSE LOCATION ONLY 7407 Melrose Avenue Los Angeles, CA 90046 323 653 8255 Bonus! 20% off prescription and sun lenses from June 12th to June 17th for all sale-purchased frames.
Smart angles that flatter the face: PLUM pairs colorful HD acetate frame fronts with lightweight stainless steel temple arms in complementary colors.
Material: Acetate Measurements: 53-17-140
For the campers, the glampers, and all the truly campy creatures we love: our end of summer Window Wonder at the Melrose Avenue mothership.
Toned up and tailored shaping: QUINCY pairs colorful HD acetate frame fronts with lightweight stainless steel temple arms in complementary colors.
Material: TitaniumMeasurements: 43-21-140
An expressive scalloped edge animates the stylish color combinations and lively patterns in the chic, spacious design of MOLLUSK.
Uncensored Vision photographed by Malia James and Tyler William Parker for l.a.Eyeworks. Frame: Rerun
Face: Jodie Foster. Frame: Chops. Hair: Victor Vidal for Cloutier, LA. Make-Up: Kara Yoshimoto for Celesting. Styling: Deborah Waknin for Celestine. Photographer: Greg Gorman. 1999, l.a.Eyeworks.
Material: Acetate Measurements: 50-19-130
From the mothership on Melrose Avenue we wish you a Happy Earth Day! Envision a cleaner, safer, more respectful, more caring and altogether more right on planet.
A voluptuous butterfly in dynamic colors, PANCAKE strikes multiple moods, from vintage vixen to cool executive to modern fashion soldier.
Uncensored Vision photographed by Malia James and Tyler William Parker for l.a.Eyeworks. Frame: Rerun
Cultivate a chic new look with FLOWER POT--graphic edges meet voluptuous curves in a bouquet of lush, exuberant color.
l.a.Eyeworks presents a special “Two Blues” version of the BOSCO frame, with proceeds designated to benefit Fashion Targets Breast Cancer (FTBC). The limited edition frame is part of a collective design initiative by the Eyewear Designers of the Council of Fashion Designers of America (edCFDA). Inspired by the blue and white hues of the FTBC logo, 10 designer members of the edCFDA have each contributed a unique frame to benefit Fashion Targets Breast Cancer, a charitable initiative of the CFDA Foundation that raises funds and public awareness for breast cancer in the U.S. and internationally. Learn more about the project
here.
Produced in a special limited edition, the “Two Blues” BOSCO frame is available as clear
prescription-ready frames and as
sunglasses.
Supporting charitable causes is good vision!
An inventive combination of precision-crafted acetate and titanium, JUMPSUIT offers sophisticated pairings of pattern and color.
Face: Iman. Frame: Amrit. Hair: Teddy Antolin. Make-Up: Eric Barnard for Cloutier, LA. Photographer: Greg Gorman. 1990, l.a.Eyeworks.
Musician/producer Sam Sparro wears
PINGO sunglasses on the set of a new video for Luke Million's ''Back to the Rhythm''! Have a look at the PINGO frame
here
Gallop into glamour with HORSE SHOE: a sophisticated upsweep infused with compelling new layers of modern color.NEW COLORS! NORTH AMERICA ONLY.
Uncensored Vision photographed by Malia James and Tyler William Parker for l.a.Eyeworks. Frame: Gigantor
Make some noise with FOGHORN. Spicy or cool, finely crafted acetate overlays spark colorful relationships with stainless steel armatures.
With proceeds benefiting the mission of
Art Matters to provide working grants to individual artists, the 5th annual l.a.Eyeworks Eyewear Shopping Event will be presented by
Alexander Gray Associates on Wednesday, March 29, from 5:00 to 9:00 pm in their magnificent gallery at
510 West 26 Street, New York NY 10001. Join us for this unique opportunity to indulge in the complete current collections of l.a.Eyeworks limited-edition designs for prescription eyewear and sunglasses. Supporting worthy causes is good vision!
Dive into a slideshow from last year’s spectacular event
here.
Learn more about Art Matters at
www.artmattersfoundation.orgAlexander Gray Associates:
www.alexandergray.com
Face: Gregory Hines. Frame: Fresno. Photographer: Greg Gorman. 1986, l.a.Eyeworks.
Uncensored Vision photographed by Josef Jasso. Frame:
WEBER
A most modern cat-eye: BATON pairs colorful HD acetate frame fronts with lightweight stainless steel temple arms in complementary colors.
Uncensored Vision photographed by Malia James and Tyler William Parker for l.a.Eyeworks. Frame: Sleep Over
Face: Melissa Etheridge. Frame: Corso. Hair and Make-Up: Chris McMillan. Stylist: Maryam Malakpour. Photographer: Greg Gorman. 1994, l.a.Eyeworks.
Make some noise with FOGHORN. Spicy or cool, finely crafted acetate overlays spark colorful relationships with stainless steel armatures.
Wearing the
INNSKI frame, actor Neil Patrick Harris stars as the devious Count Olaf in the new Netflix series “Lemony Snicket’s A Series of Unfortunate Events,” premiering Friday, January 13th (of course!). Enjoy a trailer for the series
here.
Uncensored Vision photographed by Josef Jasso. Frame: SKIPJACK
Combining superbly honed acetate and titanium components, HATCH's charismatic color pairings make an innovative design statement .
Material: Stainless Steel Measurements: 45-22-135
Raising our glasses to thank you for your friendship and support that made 2016 such a phenomenal year. Here’s to breaking from the herd to be heard, and to moo-ving on up in 2017!!
Material: Stainless Steel Measurements: 49-20.5-130
Wearing the
SELECTRIC frame, Major League Soccer player Robbie Rogers is the new subject of l.a.Eyeworks’
portrait campaign, photographed by Greg Gorman. Rogers is a defender with the LA Galaxy, with whom he won the MLS Cup in 2014. A frequent choice of best-dressed lists, Rogers also launched Hampton & Baker, a bespoke line of jackets, with stylist Warren Alfie Baker in 2016. Coming Out to Play, a 2014 memoir co-authored with Eric Marcus, details Rogers’ journey from a fearful youth to one of the first openly gay athletes to compete in U.S. professional sport.
Photographer:
Greg Gorman. Grooming:
Sonia Lee for Sisley. Wardrobe:
Warren Alfie Baker.
Uncensored Vision photographed by Josef Jasso. Frame: CALVINO
Material: Stainless Steel Measurements: 46-21.5-140
STAND PROUD WITH YOUR HERD AND LET YOUR MOO BE HEARD.
WISHING YOU AMAZING GRAZING IN 2017!
Barbara Gai Margo Rob and all the l.a.Eyeworkers
Uncensored Vision photographed by Josef Jasso. Frame:
SHASTA
Face: George O'Dowd. Frame: Madrid. Hair and Make-Up: Paul Starr. Photographer: Greg Gorman. 1990, l.a.Eyeworks.
Material: Acetate and MetalMeasurements: 49.5-23-142
Uncensored Vision photographed by Josef Jasso. Frame:
BIG TIME
Material: Acetate and Metal Measurements: 49.5-23-142 Lens: CR39 with UVA/UVB Protection
With anxious words like ''divided'' in the air, our holiday Window Wonder suggests that the making of a happier herd begins with a spirit of tolerance and compassion.
Uncensored Vision photographed by Josef Jasso. Frame:
DUBLIN
Material: Titanium Measurements: 46-24-140
On Thursday, December 1st, l.a.Eyeworks joins arts, community, and health organizations worldwide in its 27th annual observance of Day With(out) Art / World AIDS Day. Special initiatives are presented at both namesake retail stores in Los Angeles, including a Playlist Project in which friends from the arts, entertainment, fashion and services communities are invited to suggest a musical selection to be played in the stores throughout the day. The song selections can be seen
here or enjoyed as a video compilation on
YouTube.
This year's group of more than 60 contributors includes actress Kirsten Vangsness (CBS' Criminal Minds), Advanced Style founder Ari Seth Cohen, fashion designer Peter Jensen, E! entertainment editor Marc Malkin, artist Jim Isermann, and chanteuse Morganne, among many visual artists, educators and cultural leaders. Song selections are played randomly throughout the day, with classical works playing alongside disco standards, folk gems, and indie tracks, creating revealing contrasts and discoveries.
Additionally, visitors are also offered red ribbons as part of the
Ribbon Project, conceived by the Visual AIDS Artists Caucus in 1991. On the sidewalk in front of each store, a "votive station" was created where visitors and passersby could light incense as an act of remembrance and an expression of hope.
Uncensored Vision photographed by Christopher Dibble for l.a.Eyeworks. Frame:
DONUT
This could be your strong suit: GOTTLIEB blends a timeless urban vibe with a hip palette of handsome, distinctive color.
As the 37th Anniversary of l.a.Eyeworks approaches, we raise our glasses with heartfelt gratitude for your support.Come celebrate with us at our retail locations in Los Angeles.THE FÊTE ON FRIDAY, SEPTEMBER 9TH 12:30PM at the Mothership!
7407 MELROSE AVE.Vegan tacos from Mick Weldon's
100 TACOS100 only -- served until they're gone! 7:00PM at the Flagship!
7386 BEVERLY BLVD.Performance by
Anna Homler and Jorge MartinDoors at 7:00; performance at 7:30; seating limitedALL DAY: Certificate of Awesome-icity!Be among the first 37 people at either store and receive a $100 Gift Certificate.ALL WEEKEND: Get a free Anniversary Risograph print by artist Gray Wielebinski while supplies last.
"Life is Wide" animation by
Gray Wielebinski
Uncensored Vision photographed by Josef Jasso. Frame:
BARCODE
This could be your strong suit: GOTTLIEB blends a timeless urban vibe with a hip palette of handsome, distinctive color.
Uncensored Vision photographed by Christopher Dibble for l.a.Eyeworks. Frame:
DUTCHIE
Our autumnal Window Wonder hails the election season with this encouragement: honor your intuition and always trust your own intelligence.
(And remember: VOTING is good vision!)
Material: AcetateMeasurements: 47-22-140
l.a.Eyeworks’
Uncensored Visions photo series travels to Portland, Oregon, where photographer
Christopher Dibble offers his interpretation of several recent designs, including
Innski,
Krupa,
Ahi,
Donut and
Dutchie. A makeup artist, a dancer, and a style editor are just a few of Dibble’s subjects who reflect the diverse energy fueling the creative scene in Portland. When asked about his approach to the shoot, Dibble reflected, “I chose bold backgrounds both to complement the incredible color of the frames and as a sort of homage to l.a.Eyeworks’ famous portrait ads that were so influential to me.” An l.a.Eyeworks wearer himself, Dibble added that to him the ethos of the brand is about “the spirit of art, excitement, individuality. The idea of style over fashion. l.a.Eyeworks always puts it ALL out there, unapologetically.”
Uncensored Vision photographed by Christopher Dibble for l.a.Eyeworks. Frame:
AHI
Material: AcetateMeasurements: 53-18-140
Our Window Wonder for August salutes the launch of the Rio 2016 summer Olympic Games! As the world gathers to celebrate sport, we’ll be here to make sure you’re watching in gold medal style.
Uncensored Vision photographed by Christopher Dibble for l.a.Eyeworks. Frame:
KRUPA
Material: Acetate Measurements: 52-19-145
Uncensored Vision photographed by Christopher Dibble for l.a.Eyeworks. Frame:
PORTLAND
Since 1988, l.a.Eyeworks has commissioned world-renowned artists, jewelers, and designers to augment, embellish, and transform our iconic frame designs as one-of-a-kind artworks, known collectively as the Face It! Collection. These unique and often outrageous creations have dazzled spectators in exhibitions worldwide.
To celebrate the 40th anniversary of legendary eye care specialists
St. Charles Vision in New Orleans, an exhibition of 29 works from the Face It! collection will be exhibited at the Lighthouse Gallery this weekend. In addition to works by jeweler Vicky Ambery-Smith, artist Joyce Scott, costume designer David Spada, and artist James Reva, the presentation will feature multiple works by New Orleans’ luminary jeweler
Thomas Mann, including two new works commissioned for the occasion. Click through the slideshow above to see just a few of the highlights.
The Face It! exhibition is part
Art for Arts’ Sake, an annual celebration of New Orleans’ finest contemporary art, organized by the Contemporary Arts Center. See special news coverage of the project on New Orleans’ WWL-TV
here.
Material: Acetate Measurements: 48-22-140
Uncensored Vision photographed by Isaac Schneider for l.a.Eyeworks. Frame:
FOGHORN
Join us at these destinations as we travel the Wide World to bring you a new family of original designs for the Fall 2016 l.a.Eyeworks and Fiction collections.
Hall of Frames |
Vision Expo West |
SILMO
Please contact your sales representative or our office to schedule an appointment that is convenient for you.us + canada (800) 348 3337 |
eyemail@laeyeworks.comeurope +33 (0) 4 50 40 7373 |
eyemail@eyeworks.fr
Stunning craftsmanship distinguishes HOLSTER's finely honed matte and glossy edges, giving this lanky frame a luxurious angle.
l.a.Eyeworks was thrilled to land on the radar of a most unconventional fashion blog,
Mr. Fussie, ‘’a celebration of style and living through the mind of a unique three-year-old purebred Sphynx and his father Matthew Reinhold.’’ Inspired by l.a.Eyeworks’ legendary portrait campaign, Matthew and “Fuss” combined their passion for pop culture and the fine arts into a provocative series of concept images featuring some of our most notable frame designs. Put on an off-kilter kilt and jump into the slide show.
Uncensored Vision photographed by Christopher Dibble for l.a.Eyeworks. Frame:
INNSKI SUN
Material: Stainless Steel Measurements: 49-21-145
Uncensored Vision photographed by Isaac Schneider for l.a.Eyeworks. Frame:
SUMINSKI
A modern rendering of one of l.a.Eyeworks most famous frame designs,
BURBANK is a marvel of minimalist construction and eloquent geometry. Handmade in Japan in both
optical and
sunglass options, the frame is constructed from cobalt and beta titanium for lightness and durability. Rare air with absolute presence in silver, black, and gold. Produced in a limited edition.
Step right up, folks! Just in time for our 35th anniversary, we're cutting the ribbon to celebrate the grand opening of our
brand new home on the world wide web. Browse the l.a.Eyeworks
collections, peruse the
news, know more
about our story, and explore the
wide world of our optical imagination.Whether you're on the go with a phone or tablet, or delving into all the new features on desktop, we'll be enhancing and expanding the site regularly. So check in often and stay as long you like. The doorway to Uncensored Visions is open 24 hours a day!
Gallop into glamour with HORSE SHOE: a sophisticated upsweep infused with layers of modern color.
Uncensored Vision photographed by Isaac Schneider for l.a.Eyeworks. Frame:
CAPPY
Ari Seth Cohen’s wildly successful street style blog,
Advanced Style, has transformed ''the sartorial savvy of the senior set'' into a global fashion phenomenon. Cohen’s new volume of collected photographs,
Advanced Style: Older and Wiser, includes several spotlight appearances by l.a.Eyeworks designs on some truly fashionable faces.
Images from left to right: Irene’s effortless glamour transforms her
WOO sunglasses in Black on Bone to a WOW! A
PICNIC frame in Mint Jelly is the perfect complement to artist Suzi Click’s expressive wardrobe. Two l.a.Eyeworkers! Co-founder/designer Gai Gherardi (wearing MA FRANK) and Rhonda Saboff (wearing a vintage l.a.Eyeworks GRILL frame).
[photos: Ari Seth Cohen]
Two luminaries of West Coast eyewear design—l.a.Eyeworks and
Blake Kuwahara—have merged their talents to create a beautifully crafted, limited edition capsule collection. Comprised of two frame designs named
Two Noons and
Two Rays, each model is handcrafted in Japan in four distinct acetate combinations. The capsule collection, produced in an extremely limited edition of 100 sets total, will be made for a very select array of optical boutiques worldwide with delivery beginning in May 2016.
The synergy of the collaboration sparks from Kuwahara's extensive knowledge of luxury eyewear design and production, combined with l.a.Eyeworks' expanding legacy of iconic, imaginative frame shapes and passion for color. Employing advanced production techniques created by Kuwahara, the frame designs feature an iconic l.a.Eyeworks silhouette set within the contours of a complementary outer form. "We set out to distill and combine the essence of both of our brands as an adventure in optical alchemy," says Gai Gherardi, who co-founded and co-designs l.a.Eyeworks with Barbara McReynolds.
Each frame will be accompanied by a custom protective case and a bespoke "mashup" cleaning cloth. A portion of the sale of each frame will benefit Las Familias del Pueblo and the work of Alice Callaghan on behalf of underserved populations in the historic core of Los Angeles.
WATCH:
Optical Alchemy short video.
Uncensored Vision photographed by Isaac Schneider for l.a.Eyeworks. Frame:
FOGHORN SUN
October 24, 25, 26
Fantastic frames and sizzling sunglasses at staggering discounts of 20% - 80% off!
Friday October 24th | 10AM to 9PM Saturday October 25th | 10AM to 8PM Sunday October 26th | 11AM to 5PM
MELROSE LOCATION ONLY!
7407 Melrose Avenue Los Angeles, CA 90046 323-653-8255
Limited-Time Lens Sale! 20% off prescription and custom sun lens orders for sale-purchased frames!
Monday - Saturday | October 27 - November 1 Monday - Saturday | November 3 - November 8 *closed Sundays, November 2 & 9*
* PAYMENT BY CASH, CHECK, ATM ONLY. NO CREDIT CARDS. * Sale event is in-store only; no phone sales, holds, or orders via e-mail. * Because space is limited aboard the mothership, we ask that you please travel light to the Big Sale. Large bags, strollers, pets, cellos, surfboards, hoop skirts and the like are better left at home.
Seemingly straightforward on first glance, HOYT is transformed by carefully calibrated milling that reveals layers of distinctive color.
Uncensored Vision photographed by Isaac Schneider for l.a.Eyeworks. Frame:
INNSKI SUN
Raising our glasses to congratulate our dear friend
Allee Willis (l.), as well as Brenda Russell and Marsha Norman, all part of the magnificent creative team behind
The Color Purple, which just won the Tony Award for Best Revival of a Musical on Broadway! Allee and Brenda, along with Stephen Bray composed the music and lyrics for the show; Marsha Norman wrote the book for the production. And a very extra special thanks to Allee for making her pink IZZ frame a part of her red carpet ensemble. Congratulations, Allee!! So happy to see your work acknowledged with this fantastic honor!
See us at VEW & SILMO
Please contact your sales representative or our office to schedule an appointment that is convenient for you.us + canada (800) 348 3337 |
eyemail@laeyeworks.com
europe +33 (0) 4 50 40 73 73 |
eyemail@eyeworks.fr
Uncensored Vision photographed by Isaac Schneider for l.a.Eyeworks. Frame:
INNSKI
Our universe of
Uncensored Visions expands this summer with the introduction of a new suite of images by filmmaker and photographer Isaac Schneider. The portraits highlight l.a.Eyeworks frame designs from the Spring/Summer 2016 collection, including,
Foghorn,
Innski,
Cappy, and
Suminski. In a first for the campaign, Schneider also collaborated with maker Wyatt Krutsch to animate several shots as short dynamic
videos.
Seemingly straightforward on first glance, HOYT is transformed by carefully calibrated milling that reveals layers of distinctive color.
Circle it for emphasis! With captivating colors and bold, sculpted shaping, INNSKI is an outspoken statement of our flair for daring style.
Uncensored Vision photographed by Nate Jensen for l.a.Eyeworks. Frame:
GOTTLIEB
We’re always ready for our close up! It’s an honor to find the l.a.Eyeworks CORNU frame, worn by Susan Sarandon in ''Thelma and Louise,'' on The Hollywood Reporter’s list of
20 iconic sunglass moments in cinema. Director Ridley Scott’s landmark film celebrates its 25th anniversary this year, and not only is Callie Khouri’s Oscar-winning script still relevant today, it remains a very special honor that our frame design accompanied these two unlikely heroines on of their journey into cinematic history.
l.a.Eyeworks makes a dashing splash into spring with a new suite of
Uncensored Visions images by Los Angeles based photographer
Nate Jensen. Model, actor, and lifestyle expert
Gregory Zarian is the suave leading man for the series, wearing
Hoyt,
Papa Frank, and
Gottlieb frames. Photographed at the luxurious Palm Springs Hotel, Jensen’s images evoke the timeless appeal of West Coast modernism and desert getaways, accented with bold, vibrant suiting by L.A.’s own sartorial scene-stealer Mr. Turk.
Special thanks to
Mr. Turk,
The Palm Springs Hotel, and
L.A. Models.
Uncensored Vision photographed by Nate Jensen for l.a.Eyeworks. Frame:
HOYT
Circle it for emphasis! With captivating colors and bold, sculpted shaping, INNSKI is an outspoken statement of our flair for daring style.
Material: Acetate and Metal Measurements: 49-19-140
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame:
BIRDY
FLASHBACK FRIDAY: You used to call me on my car phone.Sandra Bernhard, circa 1989, wearing an l.a.Eyeworks Goa frame and holding the early Motorola mobile phone now known affectionately as the brick.
l.a.Eyeworks is giving 'em "L" on Racked L.A.'s first-ever "A to Z Shopping Guide" for Los Angeles! Thank you
RackedLA for the love. See the entire alphabet of treasures
HERE. And how happy we are to see our New Year's shark . . . nice party hat, Sharky!
Rebellious thoughts might bubble up along the brow of JASPER, superbly crafted in titanium with dazzling finishes and a determined wit.
Spring is the season of re-‘s—reawakening, regrowth, rejuvenation—and our latest Window Wonder suggests you add “reframing” to the list. Revive your optical wardrobe this spring with new glasses and watch your point of view blossom! (Not to mention the bouquets of compliments you’re sure to receive)
Googly Eyes sculpture on the roofline by artst
Bettina Hubby.
Uncensored Vision photographed by Nate Jensen for l.a.Eyeworks. Frame:
PAPA FRANK
Sturdy and comfy, JIB has a casual vibe with something extra on deck: original colors and multiple finishes that make for smooth sailing.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame:
SANDMAN
We're always thrilled to see vintage l.a.Eyeworks designs (this one from 1989) starring in a 2016 editorial booklet for
Toksick Magazine
SPEX is one of Chicago's premier destinations for stylish eyewear and sun wear. Recently recognized in the annual "Best of Chicago" poll as "Best Eyewear - 2014" by the Chicago Reader, Spex showcases artfully crafted eyewear to a stylish and discerning public with an eye for beauty and function.
Check out our
Where to Buy page to find Spex locations carrying l.a.Eyeworks or visit Spex online at
www.spexoptical.com.
Sturdy and comfy, JIB has a casual vibe with something extra on deck: original colors and multiple finishes that make for smooth sailing.
Congratulations to the always lovely and hysterically funny Kirsten Vangsness, whose new film Kill Me, Deadly - the Film premieres tonight in Los Angeles at Laemmle Ahrya Fine Arts theater. We loved this picture from Vangsness' Instagram feed taken during her press junket for the film (wearing a FLOWER POT in Tortoise on Pink Milk). l.a.Eyeworks supported the film's development in its early Kickstarter stage, so we're excited to now see it on the silver screen!Find screening information for "Kill Me, Deadly" at
www.killmedeadly.com
Material: Stainless Steel Measurements: 44.5-21-137
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame:
CARMEN'S BIRTHDAY
Dive into our See Of Love
here:
Hitch a ride! JUMP SEAT: multi-level sculpting creates a glossy aerodynamic brow complemented by generous refined loops in a matte finish.
Niina Tapojärvi is one of Finland's top lifestyle bloggers and we're thrilled to see her wearing her new
HORSE SHOE frame in Black & White Pixel. Learn more about beautiful Finland through Niina's charming photos and words on Facebook at
Nelliina and on Instagram at
@nelliinan and her rightfully lauded
blog. And thank you to our good friends at
Citykatse for the always perfect styling!Photo Credit: Niina Tapojärvi
Hitch a ride! JUMP SEAT: multi-level sculpting creates a glossy aerodynamic brow complemented by generous refined loops in a matte finish.
l.a.Eyeworks co-designer Gai Gherardi, and eight other eyewear luminaries from the
CFDA, host a showcase meet-and-greet in the Galleria Lounge at Vision Expo East on Friday, April 15th between 3:30 and 5:00pm. Click
here to learn more.
Material: Stainless Steel and AcetateMeasurements: 48-17-137
Just a few of the revelations you'll learn about Barbara McReynolds, co-founder and co-designer of l.a.Eyeworks, as the focus of INVISION magazine's "
Ten Things You Didn't Know About:" feature for September!
Material: Acetate Measurements: 49-24-140
With proceeds benefiting the mission of
Art Matters to provide working grants to individual artists, the 4th annual l.a.Eyeworks Eyewear Shopping Event will be presented by
Alexander Gray Associates on Wednesday, April 13, from 5:00 to 9:00 pm in their magnificent gallery at
510 West 26 Street, New York NY 10001. Join us for this unique opportunity to indulge in the complete current collections of l.a.Eyeworks limited-edition designs for prescription eyewear and sunglasses. Supporting worthy causes is good vision!
Dive in to a slideshow from last year’s spectacular event
here.
Learn more about Art Matters at
www.artmattersfoundation.org Alexander Gray Associates:
www.alexandergray.com
Honored to see Elton John wearing an l.a.Eyeworks
JUMP SEAT on the cover of Billboard magazine's philanthropy issue, coupled with the incredible Lady Gaga. To date, the Elton John AIDS Foundation has raised more than $321 million for the prevention and treatment of HIV/AIDS worldwide.
Colorful pairings of acetate overlays on stainless steel armatures with unique finishes make KNOLL the most modern of cat-eye frames.
Bold and stylish, LEO RUBBENS features custom engraving that adds engaging texture and an internal glow to the frame.
At London Fashion Week, a bespoke capsule of l.a.Eyeworks frames punctuated the presentation of designer
Peter Jensen’s women’s wear collection for Spring 2016. A cult favorite among fashion cognoscenti, the U.K.-based Jensen chose noted Los Angeles stylist/costume designer
Shirley Kurata as the muse for his playful, idiosyncratic proposals. Each model in his “army of Shirley’s” was styled with frames based on Kurata’s personal eyeglasses: a vintage “Montrose” designed by Barbara McReynolds and Gai Gherardi for l.a.Eyeworks. The custom-made suite of frames was crafted in exotic jewel tones and dark, shimmering tortoises exclusively for the fashion week presentation.
Bold and stylish, LEO RUBBENS features custom engraving that adds engaging texture and an internal glow to the frame.
For the bespoke folk, LOOKER defines itself with a finely tailored line and a boost of sartorial strength from a handsome family of colors.
Actor and frame fanatic Beejan Land wears an l.a.Eyeworks
HORNET frame in BIC Blue to accent a magnificent Vivienne Westwood suit. Land most recently appeared in "Rock the Kasbah" with legend Bill Murray and he'll be taking the lead in the forthcoming film "Inertia," written and directed by Campbell Maynes.
Photographed in Los Angeles by Ari Michelson. Styled by Michael Nash. Grooming by Mishelle Parry.
Material: Stainless Steel Dimensions: 45-22-135
FROM THE TUNDRA TO THE TROPICS,WE PAWS TO SEND YOUBEAR HUGS AND BEST WISHESFORHAPPY HOLIDAYSAND A PROSPEROUS NEW YEAR.
Barbara Gai Margoand all the l.a.Eyeworkers
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Cornwall
Super women design our super glasses, so why wouldn't l.a.Eyeworks frame TV's newest super-hero, Supergirl?! Airing this fall as the centerpiece of new shows in the CBS fall line-up, the talented Melissa Benoist plays Kara Danvers (nee Kara Zor-el), wearing the DAP frame from the Fiction by l.a.Eyeworks collection. [Behind-the-scenes photo via the CBS Network]
FRAMING CREATURES | Our Benefit Trunk Show in NYC . . . and Doughnuts!Click
HERE to explore a photo album from our sweet "Framing Creatures" trunk show in New York City to benefit Art Matters, an arts granting organization. Presented by Alexander Gray Associates at their beautiful gallery in Chelsea, there were fabulous faces, great glasses, and a DOUGHNUT WALL!
No matter how you slice it, MAN CAKE boasts an air of masculine mystique with streamline shaping and adventure-ready color.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Mr. Sanger
More than ever, it seems, peace is a concept that bears never-ending encouragement, as our two magnificent polar bears at the l.a.Eyeworks mothership on
Melrose Avenue can attest.While we're on the subject, polar bears are an endangered species who are really struggling right now, and we're feeling it for them! Why not consider a gift to a wildlife protection fund as part of your holiday giving?
Face: Kim McGuire. Frame: Ruby. Hair: Cemal A. Make-Up: Sharon Gault for Cloutier, LA. Photographer: Greg Gorman. 1989, l.a.Eyeworks.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Face: Elvira. Frame: Jasper
No matter how you slice it, MAN CAKE boasts an air of masculine mystique with streamline shaping and adventure-ready color.
We're honored to introduce actress/director Rose McGowan as the inaugural portrait in a new series of
Uncensored Visions images for Fall 2015, photographed by Josef Jasso. An outspoken champion for gender equality in the film industry, McGowan wears the
Arden frame in Sunrise Haze Streak.
l.a.Eyeworks invites you to the Soho House in Berlin on Thursday, March 6th 2014 for drinks, snacks, and great glasses!
Material: Acetate Measurements: 49-21-140
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Tupelo
As we celebrate the 36th anniversary of l.a.Eyeworks, we raise our glasses with heartfelt gratitude for your incredible love and support. The journey that began when we opened the doors to our house of optical imagination on September 9, 1979, continues. From here to sempiternity! TriviaVision: before the "mothership" on Melrose Avenue opened for business in 1979, our window sloganeering began with l.a.Eyeworks' very first window pronouncement: CHANGING THE FACE (which would soon be followed with a second declaration: FACING THE CHANGE). [Background photo of the Melrose Avenue store in the very early 80s by photographer Dennis Keeley.]
Material: Stainless SteelMeasurements: 52-17-137
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Gottlieb
The secret is out! Hidden treasures and fabulous finds of l.a.Eyeworks brand sunglasses from 30% - 70% off! Thursday, January 28th (11 - 7) Friday, January 29th (11 - 7) Saturday, January 30th (11 - 7) Sunday, January 31st (12 - 5)
BEVERLY LOCATION ONLY 7386 Beverly Boulevard Los Angeles, CA 90036 323 931 7795 Bonus! 20% off prescription and sun lenses from February 1st to February 7th for all sale-purchased frames.
Groomed for greatness: MIN PIN is a purebred classic with a sturdy build and tailored features for a look that is completely fetching.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Jasper
Splashing across the l.a.Eyeworks universe is a vibrant new series of Uncensored Visions campaign portraits highlighting the brand's newest eyewear designs. Inspired, perhaps, by the l.a.Eyeworks tagline "A face is like a work of art . . ," photographer Josef Jasso approached Irish artist Derick Smith with a proposal that Smith's paintings create the visual environments for the new portrait series. Jasso, whose previous images for l.a.Eyeworks have included sensational portraits of Elvira, James St. James, and Rose McGowan, said of the partnership: " Derick Smith’s paintings are so alive with color and movement, they're like skipping instead of walking. Instant joy. Likewise, l.a.Eyeworks frames are incredible pieces of art on their own, but they really do come to life on the face. With this series I wanted to capture both ends of the art experience—to showcase the work as well as the reaction that looking at, and wearing, something so alive can bring. It's me returning the favor back to the art."
Visit our
Uncensored Visions portrait gallery to see more from the series. Introduce yourself to Derick Smith's extraordinary paintings
here, and dive into Josef Jasso's imaginative photography
here.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Bar Fedora
MR. SANGER is a thoughtful combination of cool, modern color and refined shaping . . . a little bit brainy, perhaps, but never boring!
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Red Fish
With its potent upsweep and runway ready color, NOISETTE commands attention with bespoke crafting of unique acetate overlays on titanium.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Vaporetto
A chic and creative take on the contemporary cat eye, OCTAVIA features satin finishes complemented by high-gloss scrolls on the browline.
l.a.Eyeworks is pleased to launch a new series of photographs in our
Uncensored Visions series with the work of artist Sula Fay. Photographed in and around Los Angeles, these striking images amplify the many intensities of California's legendary sunlight and our passion for equally vivid color.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Tootie
While air quality in Los Angeles has improved steadily since the '70s, the air of self-satisfaction in Hollywood is another matter . . . all the more reason to filter your own atmosphere with frames designed in the clear, sparkling imagination of l.a.Eyeworks.
Color and craftsmanship combine to give OLLY its multi-faceted feel of minimalism and sophisticated playfulness.
Uncensored Vision photographed by Esra Rotthoff for l.a.Eyeworks. Frame: Bar Fedora
Material: Acetate Measurements: 46-21-145
One of the world's most popular operas meets l.a.Eyeworks this summer in the Landestheater Niederbayern's production of
Carmen in Germany. The scenic and costume designs by the British creative duo
Huntley Muir include a selection of l.a.Eyeworks sunglasses for each of the main characters, reinforcing the contemporary significance of Bizet's immortal score for this riveting tale of love and jealousy. Performances in Landshut, Passau and Strobing are scheduled from May to July.
[photos: Peter Litvai]
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Vintage Gigantor by Thomas Mann
Material: Titanium Measurements: 48-19-140
Join us at these destinations as we travel the Wide World to bring you a new family of original designs for the Fall 2015 l.a.Eyeworks and Fiction collections.
Niche |
Hall of Frames |
Vision Expo West |
SILMO
Please contact your sales representative or our office to schedule an appointment that is convenient for you.us + canada (800) 348 3337 |
eyemail@laeyeworks.comeurope +33 (0) 4 50 40 7373 |
eyemail@eyeworks.fr
Uncensored Vision photographed by Esra Rotthoff for l.a.Eyeworks. Frame: Ma Frank
Material: Stainless SteelMeasurements: 43-23-142
With proceeds benefiting
Art Matters, the 3rd annual l.a.Eyeworks Eyewear Shopping Event was presented by
Alexander Gray Associates in March at their stunning contemporary art gallery in New York's Chelsea district. Frame lovers from the worlds of art and fashion descended on the two-day event that featured hundreds of selections of l.a.Eyeworks frames and sunglasses. Hosted by David Cabrera and Alex Gray of Alexander Gray Associates, along with Gai Gherardi and Margo Willits of l.a.Eyeworks, the event raised funds to support Art Matters in its ongoing mission to provide grants for the creation of groundbreaking new work by individual artists.
Face: Louie Anderson. Frame: Hito. Photographer: Greg Gorman. 1989, l.a.Eyeworks.
Uncensored Vision photographed by Maria Ruvalcaba for l.a.Eyeworks. Frame: BSA
l.a.Eyeworks' Sunglass Sale starts this Thursday on Melrose Avenue! Hundreds of l.a.Eyeworks brand sunglasses from 30% - 70% off!
Thursday, June 25th (11-7) Friday, June 26th (11-7) Saturday, June 27th (11-7) Sunday, June 28th (12-5)
MELROSE LOCATION ONLY 7407 Melrose Avenue Los Angeles, CA 90046 323 653 8255
Bonus! 20% off prescription and sun lenses from June 29th to July 3rd for all sale-purchased frames.
Looking to make a statement? Come to PAPA FRANK, a classic overscaled shape that beams with saturated color in shiny and matte finishes.
Uncensored Vision photographed by Esra Rotthoff for l.a.Eyeworks. Frame: BOAZ
Material: Stainless Steel Measurements: 50-20-142
It was a painterly pairing as l.a.Eyeworks frames accented the debut of fashion label Wolk Morais' Resort 2016 collection at Kohn Gallery in Hollywood. Inspired, in part, by California abstract painters as well as the technicolor screen test pattern, designers Brian Wolk and Claude Morais worked with celebrity stylist Elizabeth Stewart to select several key shapes from the l.a.Eyeworks collection in a spectrum of vivid hues. Included among these frame designs were
Boaz,
Date Shake,
Ozark,
Picnic and
Tootie in vivacious shades of orange, fuchsia, blue and yellow. A-listers at the event included
Rose McGowan, George Kotsiopoulos, Cameron Silver, Topher Grace, Magda Berliner and the CFDA's Steven Kolb.
Enjoy backstage and front row highlights from the event in the slideshow above.
Uncensored Vision photographed by Maria Ruvalcaba for l.a.Eyeworks. Frame: Calhoun
With imaginations everywhere already switching into hyperdrive for the December release of Star Wars: The Force Awakens, our Window Wonder for May jumps on board with our eyes set on that galaxy far, far away.
The sweet, looping shape of PETAL is articulated with subtle indentations and a vibrant arrangement of sophisticated, celebratory colors.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Gigantor
Material: Acetate Measurements: 49-21-138
Wearing the
Francis frame by l.a.Eyeworks, Hollywood icon Jeff Goldblum has a new role: as spokesperson for Apartments.com in a massive multi-media advertising campaign to launch their new website.
Celebrated by fans and critics for his roles in such classic films as "The Fly," "Jurassic Park," and "The Grand Budapest Hotel," Goldblum portrays the character Brad Bellflower, a light-hearted parody of an eccentric Silicon Valley tech visionary. Have a look at the TV commercial
here.
Uncensored Vision photographed by Maria Ruvalcaba for l.a.Eyeworks. Frame: Big Wheel
We are pleased to announce the inclusion of l.a.Eyeworks in the 56th Venice Biennale as part of the exhibition "Looking ahead. The evolution of the art of making. 9 stories from Veneto: digital - not only digital" on view from May 9 to November 22 in the Venice Pavilion. Curated by designer Aldo Cibic, the exhibition explores the role creative innovation plays in driving the development of contemporary production processes. Nine distinctive stories illustrate the thesis, including "From Los Angeles to the Dolomites," which highlights a selection of iconic l.a.Eyeworks designs by Barbara McReynolds and Gai Gherardi, produced in Italy from 1983 to the present. Click
here to learn more about the exhibition. Looking ahead. The evolution of the art of making. 9 stories from Veneto: digital—not only digital Venice Pavilion 56th Venice Biennale May 9 - November 22, 2015
www.labiennale.org
Material: AcetateMeasurements: 52-17-137
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Sousa
l.a.Eyeworks is pleased to welcome alt-culture icon Elvira to the
Uncensored Visions campaign for Spring/Summer 2015. Photographed in all of her camp-punk-gothic glamour by photographer Josef Jasso, Elvira wears the
JASPER frame.
"Elvira, Mistress of the Dark," is a well-known media persona created by American actress Cassandra Peterson, who first came to prominence on local television in Los Angeles as the host of "Movie Macabre," a weekly horror movie showcase. With characteristic wit and a love of the naughty double entendre, Elvira's ongoing run of appearances on television, in movies, on radio, in comic books, and even on a pinball machine, have made her a globally loved one-woman phenomenon.
Unique, unisex, and definitely not uniform, PINGO expands the frame frontier with an inviting shape and custom accents to spark the brow.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Sousa
Gai Gherardi will be among several notable eyewear designers to be featured in International Vision Expo East's presentation of “Speaking of Design: A Panel Discussion with the Eyewear Designers of the Council of Fashion Designers of America (edCFDA)" taking place in the new Galleria’s lounge from 5:00 - 5:45pm on Friday, March 20th.
Steven Kolb, CEO of the CFDA, will moderate the panel of noted eyewear designers that includes Blake Kuwahara of Blake Kuwahara Eyewear, Christian Roth of Christian Roth Eyewear, Gai Gherardi of l.a.Eyeworks, Robert Marc of Robert Marc Eyewear, Selima Salaun of Selima Optique, and Shane Baum of Leisure Society.
A cocktail reception with the designers will follow. Admission is free to all Vision Expo East attendees.
Click
here to learn more about the event.
With a unique and slender network of curves and angles, PIPE flatters the brow and energizes the eye with color, pattern, and originality.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Flying Wallendas
We'll take you there! PAIR US IN THE SPRINGTIME. Our window wonder for April at the l.a.Eyeworks
mothership. Googly Eyes sculpture on the roofline by artst
Bettina Hubby.
Dive in! Custom-engraved patterning animates the generous looping silhouette and shimmering colors of POND.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: XO Goodbye
Join us as l.a.Eyeworks bring their imaginative optical designs to Alexander Gray Associates for a spectacular once-a-year shopping event. Purchases will benefit the visionary grant making work of Art Matters.
Wednesday, March 18th, from 6-9 pm and Thursday, March 19th, from 1-5 pm
Alexander Gray Associates 510 West 26 Street, New York 10001
info@alexandergray.com | 212 399 2636
Click
here to see a slideshow from this year's extravaganza!
Know more about Art Matters at
www.artmattersfoundation.orgVisit Alexander Gray Associates at
www.alexandergray.com
Dive in! Custom-engraved patterning animates the generous looping silhouette and shimmering colors of POND.
Uncensored Vision photographed by Malia James and Tyler William Parker for l.a.Eyeworks. Frame: Rerun
LUCK OF THE IRIS . . . may your eyes lead you to good fortune.
Like its namesake, PORTLAND is a coast to coast classic with casual, balanced shaping and robust, well-seasoned colors.
Uncensored Vision photographed by Josef Jasso for l.a.Eyeworks. Frame: Welty
If you tuned in to ABC's hit crime drama
Castle last week, you may have noticed this finely framed and handsome fellow, actor
Gregory Zarian, in a guest appearance as Scott Galloway, the business partner of the episode's prime suspect. Zarian (who many remember for his much-loved character Julius on "General Hospital") wears a
Verdugo frame in Southern Tortoise.
The episode "I, Witness" originally aired on February 2, 2015.
PRIMA's pronounced shaping and gentle curve to the brow create the perfect platform for energizing colors and patterns.
Uncensored Vision photographed by Malia James and Tyler William Parker for l.a.Eyeworks. Frame: Gigantor
With an angled browline as unique as its name, PRUNELLA flatters the eye with dual brushed/glossy finishes and lush color.
Calling all cupids! When it's time for courtin' and sparkin', nothing locks in your allure like glasses by l.a.Eyeworks. Guaranteed to flaunt your flirts and boost your beguiling glances.
Material: Acetate Measurements: 50-19-145
Fans of CBS' hugely successful procedural detective series
Criminal Minds are deeply familiar with the fanciful eyeglasses wardrobe of Penelope Garcia, the bespectacled FBI brainiac portrayed by actress Kirsten Vangsness.
Here, Vangsness celebrates her first co-author credit (with Erica Messer) on the script for "Nelson's Sparrow," an episode intended as a commemorative treat for all the fans who've followed "Criminal Minds" since its inception in 2005 (the episode first aired on January 28).
Kirsten is wearing "Tread," an [almost] vintage l.a.Eyeworks design in a color we loved very much called "Pink/Red Split."
Photo courtesy Instagram
@kirstenvangsness
Material: Acetate Measurements: 50-20-140
We're excited to introduce you to a new family of original designs for the l.a.Eyeworks and Fiction collections. Enjoy a preview
here and set your compass to join us at one of the following exhibitions:
100% Optical |
MIDO |
SECO |
Vision Expo East
Please contact your sales representative or our office to schedule an appointment that is convenient for you.
us + canada (800) 348 3337 |
eyemail@laeyeworks.comeurope +33(0) 4 50 40 7373 |
eyemail@eyeworks.fr
Material: Acetate Measurements: 51-22-145
For the Glass episode of Steven Johnson's six-part PBS/BBC documentary "How We Got To Now," l.a.Eyeworks co-designer Gai Gherardi explains how glasses evolved from a functional apparatus to a statement of personal expression and style. Visit
here to learn more about the series. The episode is also available for purchase/download on iTunes.
Material: AcetateMeasurements: 51-20-145
2015 SUNGLASS SALE
Hundreds of l.a.Eyeworks brand sunglasses from 30% - 70% off, guaranteed to earn you lots of likes and loads of new followers!
Thursday, January 22, 11-7 Friday, January 23, 11-7 Saturday, January 24, 11-7 Sunday, January 25, 12-5
BEVERLY LOCATION ONLY 7386 Beverly Boulevard Los Angeles, CA 90036 323 931 7795
Bonus! 20% off prescription and sun lenses from January 26 to February 1 for all sale-purchased frames.
Before our happy hooves hop into the new year, we raise our glasses to say THANK YOU for your friendship, your inspiring fabulous faces, and for supporting our Uncensored Visions in 2014!
The scholar and the bohemian meet in RHODES, a hip combination of classical lines and contemporary color.
Material: Acetate and MetalMeasurements: 51-22-140
As director Tim Burton's film
Big Eyes nears its theatrical release on December 25, the moment seemed just right to visit one of the more unique chapters in the history of the l.a.Eyeworks portrait ad campaign.
In July 2000, to celebrate the opening of the exhibition "Margaret Keane and Keanabilia" at the Laguna Art Museum, l.a.Eyeworks' signature portrait campaign made its first-ever departure from Greg Gorman's stunning black-and-white photographic portraits to a 2-D illustration. The face was Margaret Keane's famed 1962 painting of a young woman entitled "Escape," digitally accessorized with a "Pan" frame design by l.a.Eyeworks.
The survey exhibition, sponsored in part by l.a.Eyeworks, marked the troubled but triumphant journey of Margaret Keane from ghost painter (hidden for years behind her then-husband Walter, who publicly claimed credit for the beloved paintings) to prevailing in a 14-year legal battle to establish herself as the true creator of the famed eyes.
Josef Jasso, the photographer behind many of our
Uncensored Visions campaign portraits, was front and center in the Style section of the Sunday New York Times wearing his
Francis frame (which Josef famously dubbed "the most beautiful tuxedo with patent leather shoes for your face") -- in an article about "art selfies":
http://nyti.ms/1wCaMMX Photo credit: Elizabeth Lippman for the New York Times
For the good life! With a thinner profile and roomy proportions, RILEY combines subtle shaping accents with fantastic color selections.
Face: Martina Navratilova. Frame: Teddy. Hair: Diane Wiedenmann for Jed Root West. Make-Up: Bethany Karlyn for Trish McEvoy, NY. Photographer: Greg Gorman. 1995, l.a.Eyeworks.
FROM OUR HORNS TO OUR HOOVES, WE WISH YOU GOOD GRAZING, BEAUTIFUL BEARDS, AND HAPPINESS IN YOUR HERD.
GOAT FORTH AND PROSPER IN 2015
Barbara Gai Margo and all the l.a.Eyeworkers
Traditional shaping meets modern splashes of color in SANDMAN, a softer, generous volume for the presentation of your sharpest thoughts.
Face: Divine. Frame: l.a.Eyeworks Collection. Photographer: Greg Gorman. 1987, l.a.Eyeworks.
Material: Thin Stainless Steel Measurements: 53-19-130
Congratulations to our favorite midfielder, Robbie Rogers of the Los Angeles Galaxy, looking handsome as ever in his
GARZA sunglasses. Not only did he help lead the Galaxy to the Western Conference Championship (and, hopefully, the national trophy on Sunday!), but he's also just published a personal memoir
"Coming Out to Play".
In case you haven't herd, it be-hoofs us to say: Happy Holidays from l.a.Eyeworks!
SELECTRIC's unisex design achieves a perfect balance of timeless shaping amplified by inspiring color.
l.a.Eyeworks marks its 25th annual observance of Day With(out) Art / World AIDS Day with special in-store projects to honor this important day of remembrance, awareness, witnessing, and hope. In addition to the Red Ribbon project and special votive installations, the music played in the stores is a playlist chosen by our friends in the arts and services communities to commemorate this important day. Visit our
YouTube page on December 1 to listen to the playlist.See the playlist
here
Material: Stainless Steel Measurements: 50-21-142
Material: AcetateMeasurements: 49-20-140
It's prime time for l.a.Eyeworks' new Window Wonder: GOURD TIMES!
On September 9, 1979, we opened the doors to our house of optical imagination. Our heartfelt thanks on this 35th anniversary to all who've supported and shared in our journey of Uncensored Visions. Our hearts are full. Our glasses are full!
With love and gratitude,Barbara, Margo, Gai & the l.a.Eyeworkers"Thank You" drawing by
Huntley Muir.
SIR LADY combines sharp, witty edges and generous scale with color options that transform the mood from daring to determined to dazzling.
In July, the Board of Directors of the Council of Fashion Designers of America (CFDA) ratified the addition of 30 new members to its prestigious roster, including Barbara McReynolds and Gai Gherardi, the co-founders and co-designers of l.a.Eyeworks. "We're honored to become members of the CFDA," said Gherardi, "and we're very happy any time eyewear design is recognized for its importance to the dialogue of fashion."
The solid unisex shape of SKIPJACK is complemented by meticulous construction in lightweight stainless steel and catchy color combinations.
In Los Angeles this past weekend, Elton John performed for capacity crowds on his "All the Hits" tour, wearing one of l.a.Eyeworks' greatest hits: the
Silverman frame in a unique electric BIC Blue with lenses we hand-tinted in our lab. Always an honor!
Let SKIPPER guide your way to great eyewear with handsome combinations of sculpted acetate overlays on metal in vigorous, earthy colors.
SOAPBOX features standup shaping, sturdy construction, and a swarthy selection of svelte textures and plush patterns.
On the red carpet at the 2014 Emmy Awards, E! Entertainment's senior editor Marc Malkin defines debonair in a
VERDUGO frame by l.a.Eyeworks. Follow Marc Malkin on Instagram
@marcmalkin
With roomy curves and ingenious angles, SOFTIE flatters in a captivating family of sparkling patterns and sporty solids.
Material: Acetate Measurements: 43-24-143
The l.a.Eyeworks Window Wonder for August: BUY CURIOUS! And give great glasses a try! Supporting independent businesses and shopping locally in your community is good vision!
Former rugby player Thom Evans has come to tackle Hollywood, looking pitch perfect in a pair of
SILVERMAN sunglasses in gold with etched patterning. Styled by Warren Alfie Baker for Attitude magazine (UK).
Material: AcetateMeasurements: 52-17-137
At the Pitchfork Music Festival in Chicago, bass player Malia James of the Dum Dum Girls wears
GIGANTOR by l.a.Eyeworks, while holding one of Instagram's most famous four-footed friends:
@marniethedog
With custom embellishments bubbling on its brow, SUMINSKI charms with comfortable scale, charismatic color, and a splash of whimsy.
Is the spirit willing? You betcha! STARE WAY TO HEAVEN: our Wonder Window for July at the Beverly Boulevard
Flagship in Los Angeles.
With custom embellishments bubbling on its brow, SUMINSKI charms with comfortable scale, charismatic color, and a splash of whimsy.
At the Spring 2015 Paris Men's shows, pop legend Joe Jonas with Kim Jones, men's style director for Louis Vuitton. Joe wears
Masonite by l.a.Eyeworks in Brown Grey Smoke Split.
A minimal rectangle with an executive background, TACHO is charged with almost impulsive color to make modern impressions.
Material: Stainless Steel with Acetate Rims Measurements: 44-20-145
The House of l.a.Eyeworks: where it's IN to be OUT and where PRIDE IS WIDE Our Window Wonder for June celebrates LGBT Pride Month -- and for the next three days: Pride Weekend in Los Angeles!
As World Cup fever sets in, we catch up with LA Galaxy midfielder Robbie Rogers, wearing a
RERUN sunglass by l.a.Eyeworks in a recent feature for Hello Mr. magazine.
Material: Titanium Measurements: 49-19-130
Eyewear as exclamation point: TOOTIE's bold, graphic shaping and vivid color make blowing your own horn a breeze.
At Broadway's Tony Awards, RuPaul threw some shade on the red carpet with a lustrous pink tux jacket, accented by a polka dot bow tie and a REBAR frame by l.a.Eyeworks.
Thrilled to be mentioned in Los Angeles magazine's '80s Issue as one of the hometown brands that propelled "L.A. style" onto the global stage. We love our City of Angels (so much, in fact, we made sure it was in our name from the beginning). The vintage portrait of Mickey Rourke is by the phenomenal Greg Gorman, with makeup by Alphonse Noe and hair by the legendary Teddy Antolin!
Sweet as honey, TUPELO is a charmer with an elegant metal frame front and slender temple arms in lavish colors. Delicate and unforgettable.
Go Ogle...our Window Wonder wish for the month of May at
The Mothership on Melrose.
Hit the heights with TWIN PEAK's lean and lofty brow, soaring with altitude and attitude.
In New Zealand, our friends at Occhiali Optical Newmarket cooked up a very special l.a.Eyeworks trunk show, including
THIS magnificent window display.
A finely built two-in-one, TWO BY FOUR combines a classically shaped ophthalmic chassis with an integrated flip-up sun clip.
Face: Lynda Weinman. Frame: Hazel. Photographer: Greg Gorman. 1995, l.a.Eyeworks.
Roll 'em! "Googly Eyes," a hip hypnotizing sculpture by L.A.-based artist Bettina Hubby, is mounted on the roofline of the l.a.Eyeworks mothership. Powered by wind and sun, these colossal peepers spin and glow as they keep watch over historic Melrose Avenue. See them in action
HERE.
Material: Titanium Measurements: 49-21-140
INDIE VISIBLE! Our Window Wonder for spring gives us a chance to say Right On! for making your indie visible, and Thank You! for shopping locally and supporting independent businesses like l.a.Eyeworks. We see through YOU!
A limited edition collaboration between two renowned eyewear design talents: l.a.Eyeworks and Blake Kuwahara. Available at select retailers only, beginning June 2016.
A limited edition collaboration between two renowned eyewear design talents: l.a.Eyeworks and Blake Kuwahara. Available at select retailers only, beginning June 2016.
Material: TitaniumMeasurements: 44-20-132
VAN NESS dresses up the quintessential rectangular frame with handsome colors and dual brushed/glossy finishes for a truly artisanal feel.
With unique angles, sensational color, and elaborately sculpted details, VAPORETTO is a smooth sailing vessel for your own original journey.
Material: Acetate Measurements: 50-23-145
The bespoke pairing of acetate overlays on a shapely steel armature gives WEBER a broad unisex appeal and a unique optical signature.
Material: Acetate Measurements: 50-18.5-145
Glamorous and slightly offbeat, WOODLAWN's silhouette vibrates with dazzling patterns that radiate an air of bohemian luxury.
Material: Stainless Steel Measurements: 50-21-130
Material: Acetate Measurements: 52-18-140
Swim against the mainstream in the playful, spacious AHI. Glamorous, swooping curves and smart shaping accent a stunning school of colors.
Swim against the mainstream in the playful, spacious AHI. Glamorous, swooping curves and smart shaping accent a stunning school of colors.
For those on the prowl for uncommon eyewear, ALT makes a truly sizable statement with overscaled shaping and deep, saturated colors.
Material: Acetate Measurements: 50-19-140
Raise the BAR . . . by wearing it. Schoolboy smooth meets motorsport cool with a double-bar bridge and bold, colorful finishes.
Raise the BAR . . . by wearing it. Schoolboy smooth meets motorsport cool with a double-bar bridge and bold, colorful finishes.
Material: Acetate Measurements: 52-16-135
If you're not scared of compliments, BOO may be your new signature frame, with an exaggerated browline and non-stop winning colors.
Material: Stainless Steel Measurements: 45-21-145
Material: Stainless Steel Measurements: 45-21-145 Lens: CR39 with UVA/UVB Protection
Material: Acetate Measurements: 44-23-145
Material: Acetate Measurements: 44-23-145 Lens: CR39 with UVA/UVB Protection
Material: Acetate and Metal Measurements: 51-18-140
Material: Acetate Measurements: 44-21-140
Geek chic in overdrive! A keyhole bridge and rivets give CYD its retro vibe, while the scale and materials are fully in the moment.
Geek chic in overdrive! A keyhole bridge and rivets give CYD its retro vibe, while the scale and materials are fully in the moment.
Material: Acetate Measurements: 44-20-140
Material: Acetate Measurements: 53-18-140
Material: Acetate Measurements: 44-21-140
Material: Acetate Measurements: 55-18-145
A staple for any optical wardrobe, DUX combines a streamlined profile with generous scale and a sartorial spectrum of color.
A staple for any optical wardrobe, DUX combines a streamlined profile with generous scale and a sartorial spectrum of color.
Material: Acetate Measurements: 52-14-135
Bubble up and over! FIZ pops its cork with effervescent colors and a chic arching brow line that flatters the cheekbone and the eye.
Material: AcetateMeasurements: 51-19-140
Material: Acetate Measurements: 47-20-145
Material: Stainless SteelMeasurements: 47-21-145
Angled like a bow tie to dress up your eyes, HON combines smart shaping with a big color range to make impressions from girlish to golly!
Material: Acetate Measurements: 53-16-137
Angled like a bow tie to dress up your eyes, HON combines smart shaping with a big color range to make impressions from girlish to golly!
Jump for joy! Custom cutaways reveal planes of color and pattern on HOP's feline shape. Like wearing a smile, HOP is happy and happening.
Material: MetalMeasurements: 49-22-145
Gallop into Glamor with HORSE SHOE: a sophisticated upsweep infused with modern color.
They'll be climbing the walls when you show up in IVY, a gentle feline shape in captivating colors that entice . . . and wink!
Gallop into glamour with HORSE SHOE: a sophisticated upsweep infused with layers of modern color.
Material: AcetateMeasurements: 44-22-140
With ultra-roomy proportions and classical elements, KIR is a delicious cocktail of dynamic color served in a statement-making silhouette.
Material: Acetate Measurements: 53-15-140
Material: AcetateMeasurements: 47-21-140
Glamorous, sophisticated, and a little cheeky, LOU is an irresistible sunglass with streetwear smarts and a runway pedigree.
A small acetate and metal comgination frame.
A voluptuous butterfly in dynamic colors, MEL can strike many moods from vintage vixen to cool executive to modern fashion soldier.
MEW's glamorous scale and sweet swoop of the browline draw attention to the eye, while alluring colors create moods from studied to showy.
Material: AcetateMeasurements: 50-18-140
Skillful sculpting reveals MIM's layers of pattern and color that are chic, playful, and anything but conventional.
Material: Acetate Measurements: 47-19-140
Material: Acetate Measurements: 42-22-140
Material: Acetate Measurements: 46-22-145
Material: Metal Measurements: 49-19-130
Material: AcetateMeasurements: 48-21-140
Material: AcetateMeasurements: 51-19-145
Material: Acetate Measurements: 53-19-145
Material: Acetate Measurements: 49-21-145
Material: Stainless SteelMeasurements: 48-22-140
Material: Acetate Measurements: 55-20-145
Material: Acetate Measurements: 55-20-145 Lens: CR39 with UVA/UVB Protection
A rectangular riff on the timeless double-bar bridge design, the patterns and layered colors of UDO strike a note of masculine mystery.
An essential shape for any frame collection, VOX is a wardrobe staple built on a stately modern scale with strong, confident colors.
WIZ has roomy proportions for roaming imaginations. Carved elements highlight this frame's retro-modern appeal. Durable . . . and daring!
WIZ has roomy proportions for roaming imaginations. Carved elements highlight this frame's retro-modern appeal. Durable . . . and daring!
Material: Acetate Measurements: 51-20-140
Material: Acetate Measurements: 51-20-140 Lens: CR39 with UVA/UVB Protection
Material: Acetate Measurements: 54-19-145
