NEWS > RIVERA FOR PRIDE 2024

RIVERA FOR PRIDE 2024

INTRODUCING RIVERA FOR PRIDE 2024

INTRODUCING RIVERA FOR PRIDE 2024

To honor Pride Month in June, seven independent eyewear designers of the Council of Fashion Designers of America (edCFDA) are uniting to spearhead the 2024 Pride Eyewear Initiative. Each designer is offering a limited-edition sunglass design benefiting the work of Bring Change to Mind. Proceeds will be directed specifically to the organization’s LGBTQ+ Youth Mental Health Task Force and their affiliated national programs.

l.a.Eyeworks’ frame design for 2024 is the vibrant and ultra-colorful RIVERA sunglass. Produced in a small-run edition of 300 frames, the purchase of each sunglass includes a custom soft case and a specially designed cleaning cloth. 

Now in its third year, the edCFDA Pride Eyewear Initiative had already donated more than $100,000 to LGBTQ+ causes. The RIVERA sunglass will be sold at l.a.Eyeworks’ namesake retail store in Los Angeles and through its wholesale network of independent opticians and boutiques worldwide. 

Gai Gherardi, co-founder/designer of l.a.Eyeworks, notes “While it is the eyewear designers, with the CFDA’s support, who have piloted this outstanding effort, it is also a testament to the optical community – retailers and customers alike – who have embraced the importance of visibility for these causes.”

Read more about the launch of the 2024 Pride Eyewear Initiative in the following news stories: