Art Matters (Slideshow)

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Alexander Gray Associates principal and co-founder Alex Gray with l.a.Eyeworks co-founder/co-designer Gai Gherardi

Guests were greeted with a rare and bountiful selection of the complete l.a.Eyeworks collections

Seen here trying on a Prunella frame, the always high-spirited Liz from The Studio Museum in Harlem was on the prowl for her perfect pair

Art Matters director Sasha Yanow wearing a Sousa frame and board member Regine Basha wearing the TUB frame as sunglasses 

Applying the "how do I look on camera phone?" test to a dynamic Picnic frame selection!

New Yorkers eagerly prepared for the coming sunglass season at the trunk show with striking choices like this Pond frame in Fire Red Brown Streak 

An elaborate homemade Ferris wheel served up a luscious loop of vegan macarons 

The eyewear styling and editing process in full swing! 

Frame colors, like this Vaporetto in Green Taffeta, were especially vibrant in the gallery setting 

A Boaz frame in vivid orange lights up on David Cabrera, principal and co-founder of Alexander Gray Associates 

l.a.Eyeworks director of communications Brent Zerger sporting a Gottlieb frame with well-known senior style blogger Jean of the Idiosyncratic Fashionistas, wearing her vintage l.a.Eyeworks Gigantor from 1986! 

2015 Trunk Show NYC

With proceeds benefiting Art Matters, the 3rd annual l.a.Eyeworks Eyewear Shopping Event was presented by Alexander Gray Associates in March at their stunning contemporary art gallery in New York's Chelsea district. Frame lovers from the worlds of art and fashion descended on the two-day event that featured hundreds of selections of l.a.Eyeworks frames and sunglasses. Hosted by David Cabrera and Alex Gray of Alexander Gray Associates, along with Gai Gherardi and Margo Willits of l.a.Eyeworks, the event raised funds to support Art Matters in its ongoing mission to provide grants for the creation of groundbreaking new work by individual artists.