Created for L.A.Eyeworks nomination for an L.A.Fashion Award for marketing excellence.

GAZE exemplifies l.a.Eyeworks decades-long commitment to collaboration with artists.

Gai and Barbara worked with award-winning director and writer Bryan Jackson who created this incredible 60-second short, building a scale version of l.a.Eyeworks award-winning Beverly Blvd. shop.

http://youtube.com/watch?v=zxaGjQnSltk

The artist says:
"As someone who has had a long love affair with the l.a. Eyeworks brand, this short video is my valentine to the public face of the store, where playful and provocative messages are broadcast daily. The short film draws directly upon the narrative world created for my latest film Softly, where dolls serve as actors, staged on carefully crafted miniature sets. While
Softly is concerned with the end of a love affair this lighthearted story relates the discovery of new love, whether it be a new boy or new pair of frames. This time the setting is the boldly designed l.a. Eyeworks store on Beverly Blvd. by architect Neil Denari, faithfully recreated in miniature. The cinematography by Quyen Tran continues the vision she so beautifully established in her work on Softly. The perky, buzzy music was created by my collaborative partner, Japanese composer Eiji Yoshizawa."
 

back