| l.a.Eyeworks

May 29th, 2020edCFDA: What is The Future of Eyewear + Design Join l.a.Eyeworks co-founder/designer Gai Gherardi and an engaging panel of independent optical designers from the Eyewear Designers of the CFDA (edCFDA) for a virtual “Happy Hour” discussion presented by Vision Expo on Friday, May 29th, at 1:15PM PDT. Registration for the live broadcast is free at http://vew2020.com/HappyHour From The Vision Council:EYE2EYE Happy Hour SeriesTitle: edCFDA: What is The Future of Eyewear + DesignDate: Friday 5/29Time: 4:15 EDTPlatform: ZoomModerator: Erinn Morgan, Editior-in-Chief and Editorial Director at Eyecare Business MagazinePanelist: Selima Salaun, Gai Gherardi, Ahlem Manai-Platt, Blake Kuwahara DESCRIPTION: This important panel discussion features four acclaimed edCFDA designers, who will explore how the Covid-19 pandemic has changed the eyewear landscape—and how elements such as concept, design, engineering, manufacturing, price point, and even marketing will shift and change as consumer preferences are being reshaped today. The discussion will also look at the ongoing viability of the luxury eyewear market as the world moves through this difficult time—how might “luxury” and “high-end” eyewear design, price level, and availability change as a result?See you Friday! May 8th, 2020Virtual Visions LIVE! “Independence at the Creative Edge” Join l.a.Eyeworks co-founder/designer Gai Gherardi and an engaging panel of independent optical designers and retailers for a virtual “Happy Hour” discussion presented by Vision Expo on Friday, May 8th, at 1:15PM PDT. Registration for the live broadcast is free HERE. March 25th, 2020Virtual Visions LIVE! Stay tuned for online program announcements. Who knows what we’ll cook up in the Uncensored Visions kitchen! A live webinar with l.a.Eyeworks co-founder/designer Gai Gherardi? Special guests describing their love affair with our glasses? The entire 40-year history of l.a.Eyeworks told by sock puppets?

June 15, 2021 Dear Friends of l.a.Eyeworks, As Los Angeles County transitions to the "Yellow Tier" of the state recovery blueprint, we want to update you on the status of our service options. Following public health guidelines, science, and our own collective intuition, we have been serving customers safely in-store since May 2020. We are proud of this accomplishment and recognize it could not have happened without the tireless dedication of our opticians and your incredible patience, loyalty and understanding. In the same spirit of considered, cautious progress, please note our current operating framework as of June 15, 2021: > We are currently serving customers exclusively in our original location at 7407 Melrose Avenue (90046) from Monday to Saturday (11AM - 7PM)* > Although we welcome spontaneous visits for styling, adjustments and repairs, please note that scheduled appointments have priority. To book your own, please call (323) 653-8255 during business hours or e-mail melrose@laeyeworks.com > Masks are required inside the store; standard occupancy/distancing and cleaning protocols remain in place. * please note that our Beverly Bouelvard location remains on temporary hiatus. Stay tuned for re-opening notification. Despite the challenges, our Uncensored Visions are more vibrant than ever. New designs, dynamic shapes and refreshing colors await you for the well-deserved "reset" you've been promising yourself. We look forward to welcoming you back to the House of l.a.Eyeworks soon! _____________________________________________________ [previous updates follow <> superceded by the above]______________________________________________________ Dear friends of l.a.Eyeworks,Beginning April 1, 2021, we will temporarily be serving all of our customers exclusively at the original l.a.Eyeworks store (aka the “Mothership”) at 7407 Melrose Avenue, 90046tel. (323) 653-8255, melrose@laeyeworks.comThe l.a.Eyeworks flagship location at 7386 Beverly Boulevard will be on temporary hiatus after March 31st. Calls and e-mails to the Beverly location will be forwarded automatically to the Melrose Avenue store for speedy reply. Although there is light on the horizon, we anticipate it will be a few more months before we can welcome you in a more expanded atmosphere. Until then, consolidating our resources on a temporary basis in one location will allow us to continue serving you safely and more effectively as we prepare both locations for the “post-COVID” era. We eagerly look forward to announcing a re-opening of the Beverly Boulevard location as soon as possible. We are proud to have conducted our business safely under a vigorous set of protocols since May 2020, and we are deeply grateful to all of you who have trusted us to guide your optical journey through this most extraordinary, historic time. You will find following more specific details about this temporary change in service, and we are prepared to assist you with any questions or concerns you may have. We look forward to seeing you soon! What if I have an existing order at Beverly Boulevard? If you have an order in process, it will be transferred safely to Melrose Avenue on April 1. Notifications of order status by phone, text, and e-mail will continue as before. If you have been contacted to pick up an order, we kindly encourage you to do so before March 31st if possible. What about my client history I’ve established at Beverly Boulevard? With careful planning and access to your client records, we are focused on providing complete continuity of care for you and to making your experience at the Melrose Avenue location as seamless as possible. Where is the Melrose Avenue store? The Melrose Avenue store is a mere five blocks north of the Beverly location at 7407 Melrose Avenue, 90046. Limited parking may be available behind the store (enter via the alley at Martel). Metered and side street parking is also easily accessible. Are there COVID protocols in place at Melrose, too? Absolutely. We continue to offer visits on an appointment-only basis (please contact us to schedule a time convenient to your calendar). Entry into the store requires a face mask covering your nose and mouth, physical distancing, and a temperature check and splash of hand sanitizer upon entry. All frames you will come into contact with have been sanitized. Is there an alternative to going to the Melrose Avenue location? From curbside drop-offs to shipping to more "remote" styling options, we are happy to discuss alternatives to accommodate your needs. When will the Beverly Boulevard location reopen? At present, our best estimate is within 2-3 months, depending on the progression of the health crisis and other factors. An announcement will be sent to e-mail subscribers to notify you in advance of the happy date! Join our mailing list at the bottom of this page.

UPDATE: May 28, 2020 RE-OPENING AT L.A. EYEWORKS BEGINS WITH CAUTIOUS CARE l.a.Eyeworks retail shops are at the heart of our optical universe and we are pleased to let you know that our two locations in Hollywood are moving into the future with a well-prepared and careful approach. Whether you’re seeking options for remote styling, curbside pick up/drop off, personal in-store appointments, or eye examinations*, we’ve developed a variety of options designed to help you get your glasses groove back. Taking into consideration a broad spectrum of public and ophthalmic health guidelines, we’ve developed and rehearsed a series of protocols aimed at protecting your well-being and safeguarding our incredible team of opticians. WHAT WE’RE DOING TO KEEP YOU SAFEl.a.Eyeworks stores are open by appointment only. Please call or e-mail in advance of your visit. Entrance is limited to one person unless that person is a minor or requires physical assistance. Reducing access allows us to properly observe physical distancing guidelines and to keep our stores clean after each visit. The bonus for you is a calm, low-traffic environment with our undivided attention. Although we pine for your presence, we strongly encourage remote options at this time. Ask us about contact-free alternatives for frame repairs, adjustments, and sampling new designs. Whether by phone, curbside drop off, e-mail or video chat, we love finding creative ways to work outside the stores. If you would like an in-store appointment to select eyewear or for an optical exam, we require the following: 1. answer simple, pre-arrival screening questions and permit us to take your temperature upon arrival with a no-touch infrared thermometer (we’ll even take our own for you, too!) 2. sanitize your hands upon arrival (we also offer disposable gloves) 3. wear a mask that covers your nose and mouth at all times (disposable masks available, too) 4. observe physical distancing 5. All frames are disinfected prior to your arrival, augmented by a rigorous cleaning program for tables, seats, optical equipment, tools, countertops, etc., throughout the day. WHAT WE’RE DOING TO PROTECT OUR TEAMOur staff are equipped with multiple protective options. You are likely to encounter your favorite optician with a new look, including a mask, a face shield, and gloves. As part of our protocols, opticians also have their temperatures taken every day upon arrival and are versed in best self-care practices in and outside the stores. l.a.Eyeworks opticians are frontline care providers and they are empowered to make any judgments they deem necessary for your safety and theirs. Please be patient and kind with us. We’re all learning new steps to the dance together! STORE CONTACTS (Mon-Sat / 11am-7pm)Beverly Boulevard: (323) 931-7795; beverly@laeyeworks.com Melrose Avenue: (323) 653-8255; melrose@laeyeworks.com * exams are provided by independent doctors of optometry ___________________________ UPDATE: April 8, 2020 We continue to send our good wishes and concerned thoughts to all affected by the COVID crisis and we extend our heartfelt thanks to all healthcare and service workers for their truly heroic efforts. We have been very fortunate that our staff and immediate families remain healthy. Your notes of concern and good wishes have been deeply appreciated. l.a.Eyeworks Retail Stores Our retail locations on Melrose Avenue and Beverly Boulevard remain closed to the public until government and health authority guidelines allow us to return. In the meantime, our entire optical team is available to assist you via phone and e-mail during regular business hours: ● 7407 Melrose Avenue, tel. (323) 653-8255, melrose@laeyeworks.com ● 7386 Beverly Boulevard, tel. (323) 931-7795, beverly@laeyeworks.com Please don’t hesitate to contact us with your questions, wants and concerns. Although our usual speedy processing is taking a little longer than usual, we have embraced the challenges of social distancing and tele-opticianry to provide styling advice, shipping of existing orders, shipping of try-on frames, sales of gift certificates, and crisis resolution for damaged frames and lenses whenever it is possible. l.a.Eyeworks Wholesale Accounts Although our wholesale teams in Los Angeles and Ornex, France, are working remotely for the most part, we are available to assist you with orders, payment processing and other inquiries via phone and e-mail during regular business hours: North America: eyemail@laeyeworks.com; (323) 962-3915 Europe: eyemail@eyeworks.fr; (33) 4 50 40 73 73 Frame orders are being shipped regularly and as quickly as possible, usually with no more than 1-2 days delay. If you need a package directed to you at a temporary address during this time of frequent closures, please let us know. ___________________________ UPDATE: March 16, 2020 Dear friends of l.a.Eyeworks, In our previous notice a few short days ago, we promised to keep you up to date with our decisions regarding COVID-19. To insure the well-being of our staff and the city we love, please note: * l.a.Eyeworks retail stores in Los Angeles at 7407 Melrose Avenue and 7386 Beverly Boulevard are closed, effective Monday, March 16, 2020. There will be no admission of visitors under any circumstance. * We are anticipating at least two weeks of closure. We will e-mail a date of re-opening when we can set one with confidence. For now, we are focused on doing our part to mitigate transmission and flatten the curve of the infection rate. * We will be responding to voicemails and e-mails as quickly as possible (see contact information below). We will also try to answer the phone when we can. We are working in a new mode so we kindly ask for your understanding and patience. * While we’re apart, let’s develop our virtual vision together. In fact, let’s make it 20/20! Whether it’s by e-mail, text, or webcam, we’ll style an expert selection of new glasses for you. Free shipping both ways with a 20% discount on any frames purchased during the closure. And when we turn the lights back on, you’ll enjoy a 20% discount on lenses and a custom fitting for your new frame(s) – in person – at our beloved stores. _______________________ It seems likely the landscape will continue to evolve. We intend to roll with it and keep you up to date along the way. Although there may be some short-term disappointments as we focus on the greater, long-term good, we are committed to doing the very best we can for you in the interim. We might be remote for now, but we are never far apart. Be well, and be kind to one another. l.a.Eyeworks, 7407 Melrose Avenue, tel. (323) 653-8255; melrose@laeyeworks.com l.a.Eyeworks, 7386 Beverly Boulevard, tel. (323) 931-7795; beverly@laeyeworks.com ___________________________ UPDATE: March 13, 2020 l.a.Eyeworks | COVID-19 Response & Planning Like you, l.a.Eyeworks is paying close attention to the evolving situation with the coronavirus, to the recommendations of health authorities, and to our own existing and enhanced level of care as eye health advocates and providers. From the beginning, we have approached this event as a shared endeavor in which we must all care for ourselves and others with equal attention and respect. We have and will continue to make decisions that best protect our customers and insure the well-being of our staff. IN THE PRESENT As of this communication our two retail stores in Los Angeles are open for regular business hours (Monday – Saturday, 11am to 7pm). We offer all of our customers a fleet of hand-sanitizing options upon arrival and we are engaged in vigilant cleaning of shared surfaces, equipment and eyeglasses. These practices have been in place at l.a.Eyeworks for some time but now they are amplified and made more visible. We encourage all of our customers to follow guidelines prescribed by the CDC, WHO and others. If you are not feeling well or have been subject to other types of exposure, please do yourself and others a favor and save your visit for another day. Likewise, if you do not feel well and have an existing appointment, please contact us to reschedule. As we navigate the challenges ahead, please let us know how we can creatively interact with you. Would you feel more comfortable making a scheduled in-store appointment with your favorite optician? Would you like to find a way to work remotely to find new pair of amazing glasses? Call or e-mail us! Contact information follows below. GOING FORWARD We will notify you via e-mail of any changes to our hours of operation and service. As always, you can contact us via phone or e-mail: l.a.Eyeworks, 7407 Melrose Avenue, tel. (323) 653-8255; melrose@laeyeworks.com l.a.Eyeworks, 7386 Beverly Boulevard, tel. (323) 931-7795; beverly@laeyeworks.com While we know that terms like “remote” and “social distancing” are part of a new and necessary vocabulary, rest assured that l.a.Eyeworks’ mission to bring people together under the banner of great glasses will not be diminished. Be good to yourself and to one another out there. Be patient. Be kind. Be sensible. Be well. As always, our heartfelt thanks for your support of l.a.Eyeworks.

Fantastic frames and sizzling sunglasses at staggering discounts of 20% - 80% off! Friday, October 25th • 10AM to 8PM Saturday, October 26th • 10AM to 8PM Sunday, October 27th • 11AM to 5PM Melrose Location Only! 7407 Melrose Avenue Los Angeles, CA 90046 323-653-8255 "Bring Your Rx" BARGAIN! 30% off prescription & sun lenses during Big Sale Weekend for sale-purchased frames!20% off prescription & sun lenses between October 28th and November 9th for sale-purchased frames! Closed Sundays, November 3rd and 10th.Some restrictions apply. * Sale event is in-store only; no phone sales, holds, or orders via e-mail. * Space is limited. Please refrain from bringing large bags, strollers, pets. THE INSIDE OUTSIDE GUIDE TO THE BIG SALE WHAT’S MY LINE? The sidewalk line-up for the Big Sale is the stuff of legend, and we do our best to make the wait more tolerable with sun-shielding parasols and bottled water. Dress for warm weather. PRO TIP: avoid the long line by visiting in the afternoon and early evening hours on Friday and Saturday, from 3:00 to 8:00PM. STOCK OPTIONS - Big Sale frames are almost always available in multiples and are refreshed constantly throughout the three days of the event. We work hard to make sure there are fantastic options available to you whenever you arrive. Sale items are available in-store only. STAND CORRECTED - Nobody makes lenses or fits your new l.a.Eyeworks frames to you like . . . l.a.Eyeworks! Take advantage of our lens sale options: 30% off during the sale and 20% off for the two weeks following (see dates above). PRO TIP: bring a copy of your eyeglasses prescription with you for fast, one-stop processing. PAY PER VIEW - We accept payment for your incredible new glasses by credit card, debit card, cash and check (checks in-state only with valid i.d.). We are not able to process payments by "Apply Pay", cryptocurrency, or bartering of livestock. LIGHTEN UP - To make shopping easier for everyone, we do hold large bags, purses, backpacks, strollers, and extremely large hats at the door. Travel light and wear a smile. POINTS OF NO RETURN - All sales are final. No warranties, returns, exchanges or refunds on products purchased. Lens sale discount for sale-purchased frames only.

l.a.Eyeworks Acetates The use of different types of acetates allows l.a.Eyeworks to achieve a vast range of styles, colors, and designs. By integrating each different acetate's inherent best qualities into each different frame design, l.a.Eyeworks’ co-founders and co-designers Barbara McReynolds and Gai Gherardi are able to create the most diverse and stylistically celebrated collections possible. The three main types of acetates in the l.a.Eyeworks Collection are Acetate (Standard Acetate), HD Acetate (High-Density Acetate), and KM Acetate (KRYMIX 93 Acetate). The most notable differences in l.a.Eyeworks acetate frame designs include; Acetate being a cost-effective material has less color variations and tends to lose some of its natural rigidity and therefore overall strength through the years requiring the need for more maintenance by your optometrist, though Acetate still remains the best choice for braver designs as the integrity of the material is great for shaping and creating thin contour lines. HD Acetate on the other hand, is more expensive offering lush color variations as well as a longer life-span and little or no need for maintenance, with the caveat being its highly-composed materiality can cause it to become brittle in the shaping process and therefore limits the overall thinness of dimensionality in the final production frames as well as limits the overall frame's design variability. KM Acetate is more expensive than both Acetate and HD Acetate, though this material makes the most of Acetate's shaping malleabilities as well as HD Acetate's colors and longer life span. So in an eyewear design nutshell, each different type of acetate has its natural strengths and weaknesses and therefore a good designer must know when to use each of these acetates with the proper handling in mind. This designer intuition is where Barbara McReynolds and Gai Gherardi excel at discovering new and exciting combinations, not only with acetates, also with the integration of other materials such as Titanium, used in tandem as inserts and/or combinations to enhance the overall beauty and elegance of each l.a.Eyeworks frame. When choosing your l.a.Eyeworks frame, be assured the design and material are purposefully and meticulously chosen to create the best frame possible and to also create the best eyewear experience for you in mind. If you have any questions regarding the types of acetate and your personal needs for eyewear lifestyles, please call directly to the l.a.Eyeworks customer service at 1-800-348-3337, or call an l.a.Eyeworks store at 323-653-8255 for l.a.Eyeworks on Melrose Ave or 323-931-7795 for l.a.Eyeworks on Beverly Blvd, both stores are located in Los Angeles, California.

On Saturday, September 9th, these remarkable retailers will raise their glasses to celebrate the 38th Anniversary of l.a.Eyeworks! Bring your fab faces to these select retailers for great glasses, incredible offers, and limited edition treats. Call for specific details and hours. PARTICIPATING RETAILERSOptique | Austin, TX | 211 Walter Seaholm Dr., 512-472-393720% off complete l.a.Eyeworks frame & lens purchase.EFP Opticians | Hinsdale, IL | 12 East First St., 630-325-2020$100 off prescription lenses with l.a.Eyeworks frame purchase.l.a.Eyeworks | Los Angeles, CA | 7386 Beverly Blvd., 323-931-7795First 38 visitors receive a $100 gift certificate; meet the designers from 12-2pm.l.a.Eyeworks | Los Angeles, CA | 7407 Melrose Ave., 323-653-8255First 38 visitors receive a $100 gift certificate; meet the designers from 3-6pm. Eyedeals | Minneapolis, MN | 3042 Hennepin Ave. South, 612-822-1090Lens discounts: $150 single vision / $250 progressives with l.a.Eyeworks frame purchase.Georges Laoun Opticien | Montreal, QC | 1396 Sherbrooke Ouest, 514-985-001525% off l.a.Eyeworks frames; live entertainment between 10am-5pm.The Eyeglass Lass | New London, CT | 277 State St., 860-574-919650% off prescription lenses on 2nd pair purchases.Uber Optics | Petaluma, CA | 19 Kentucky St., 707-763-316320% off complete l.a.Eyeworks frame & lens purchase.Opt Eyewear Boutique | Providence, RI | 138 Wayland Ave., 401-490-0200A chance to win a free l.a.Eyeworks frame.FYiDoctors | Vancouver, BC | 1668 W Broadway, 604-733-1611Discounts on lenses with l.a.Eyeworks frame purchase and 2nd pair purchases.*EFP Opticians | Chicago, IL | 1205 N. Dearborn St., 312-943-2020*Friday, September 8th - $100 off prescription lenses with l.a.Eyeworks frame purchase.*Eyes on Linton | Delray Beach, FL | 1100 Linton Blvd., 561-278-1116*Florida Event Postponed due to Hurricane Irma. New Date TBD*50% off lenses with l.a.Eyeworks frame purchase. If you don't see a participating retailer in your city, check our where to buy page for a select l.a.Eyeworks retailer near you for fantastic frames all year round.Supporting local businesses is good vision! 38th Anniversary artwork by Nina Palomba. To receive a hard copy, simply email us with your address here