l.a.Eyeworks teams up annually with Paris's Optic Land to help feed the hungry in France. Thousands of donated l.a.Eyeworks frames fill the shop and Optic Land's tireless Paul Lombroso exhorts the media and public into a buying frenzy. All proceeds go to Restaurant de Coeur. 1999 was a huge success. Thank you shoppers!

PAST INFO(and history)---
Give and Get! For 4 days, Paris' Optic Land hosts the frenetic celebrity studded charity event that feeds those in need. This is the sixth year of heart work sponsored by l.a. Eyeworks and Optic Land Paris, which has raised many thousands of dollars, thus feeding thousands of hungry people in France.

Optic Land's maestro Paul Lombroso fills his store with over 1,000 incredible eyeglass frames donated by l.a.Eyeworks. All frame sales benefit "Les Restos du Coeur." Event organizer Paul takes to the radio waves, television, newspapers and magazines of Paris, galvanizing shoppers to purchase beautiful frames and help provide 40,000 meals for the homeless in France. Dozens of celebrities attend the annual event, along with huge crowds of smart, full of heart, shoppers.



For information:
Paul Lombroso
Optic Land
14 Blvd. Sebastapol, Paris
01 42 7222 2114

Ruth Handel
l.a.Eyeworks
7408 Beverly Blvd.
Los Angeles
323 938 2161