Gai Gherardi and Barbara McReynolds continue their crusade to eliminate boring eyewear with the release of FICTION, an entirely new and unique collection. FICTION frames are designed from the ground up with the designers’ uncanny attention to detail. 13 new frames of style and design, each reflecting the designers’ desire for clean lines and high modernity. The FICTION collection retails from $150.00 to $200.00. Retina rousing color combinations are key, intensified by bold surfaces. Plastics are vibrant in very glossy surprising hues like sharp pink with purple and black, or juicy, like bright orange, alternated with white and creamy blue. FICTION is also Tortoise, backed with baby blue. Vivid metal colors juxtapose with brilliant colored temples: Baby Blue with Amber, Matte Silver with Red, and Green with Purple. Each FICTION frame provokes individuality with a concoction of five radiant colors for every point of view. FICTION frames feature a flexible, beautiful temple. Flexible, as the temple is composed with a pliable Beta Titanium core. Beautiful as the temples are ingeniously fused with plastic laminate for maximum color. The effect is comfortable and light with flawless fit.

Fiction surprises! Fiction’s gorgeous visually textured logo sign is made of a unique, environmentally sensitive building product made by an eco-friendly company in Minnesota. It’s made from sunflower seed hulls, a brilliant recycled alternative to hardwood. Fiction says Save a Tree! Eat More Seeds!